There’s been buzz about for the last few months that Michael Arrington, impresario at the TechCruch family of blogs was about to release something called a CrunchPad. The device was to be a mobile computing tablet that did just about anything, in a form factor that blew away just about everything. Have you heard about Apple Computer’s not-yet-released MacTablet? The CrunchPad was going to be better.
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Monthly Archives: November 2009
CrunchPad: Mike Arrington is One Smart (Whiny, Arrogant) Dude.
Posted on November 30, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments
Filed Under: Uncategorized
Good, Fast, Cheap; Pick Any Two. Tiger Woods News & Business Change
Posted on November 30, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments
Did you enjoy your weekend? How much time did you spend speculating on what really happened at Tiger Woods’ house?
Is Mrs. Woods all upset about Tiger’s supposed extra-marital activities, and did she smash out the back window of his SUV in a rage, or was she rescuing him after he hit that fire hydrant? I DON’T CARE.
But I do care about this: the reporting on this issue was all over the map. Some of it was well put together, others a mess hurried to press with an eye toward speed at the expense of accuracy or thought. And the delineating line wasn’t traditional press versus blog; inconsistency and inaccuracy were everywhere.
Filed Under: Business Change, Media
Real Business Change Comes From . . . Sweden?. Thanks, IKEA !
Posted on November 26, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
And now, from the land where the sun never sets, real business change through Social Networking.
IKEA, everybody’s favorite retailing-as-world-dominance outlet, is using Facebook in a way that’s proving incredibly successful.
While its cost is such that I can’t recommend this plan to everyone—or almost anyone, really—it’s innovative as can be and brilliant if you happen to be a huge retailer staring down the barrel of an expensive “come see our new store” campaign.
Filed Under: Business Change, Media
Where Do You Make Your Money? Business Change Changes That.
Posted on November 25, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
A few years ago I was talking with a friend who manages money for big acts. Britney Spears, N*Sync, Janet Jackson . . . you get the idea.
Everybody’s then-favorite boy group had a big stadium concert scheduled for that evening, and over bagels and a schmear my friend revealed something amazing: you know those glow sticks kids buy at concerts for $15 each? He’d paid three cents for the stock that would be sold at the venue that night.
Filed Under: Business Change
HIRE US FOR FREE. Seriously. THERE’S Business Change !
Posted on November 24, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments
Help us with an experiment. Hire Us for Free.
In the interest of science, business change, the science of business change, and . . . maybe because we’re crazy, I’m offering professional services from The Computer Answer Guy, free-ish.
Am I crazy? Likely so, which is where that “ish” comes into play. But this is an idea that springs from articles in the New York Times that were published in September and October. Fascinating articles about the idea of using a “pay what you wish” business model. Business Change, indeed.
Filed Under: Business Change
Not Tweeting Will Get You Arrested. NOW Do You Like Twitter?
Posted on November 23, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment
Did you know a policeman can order you to Tweet, and If you refuse you can be arrested?
Got your attention, didn’t I? It’s true; at an event promoting the actions of one of the latest teen sensations, the crowd got out of control. One of the people responsible for the event was asked to use Twitter to help reign in the hysteria, and failed to do so. Result? Stainless Steel Bracelets.
Speaking from my not-a-lawyer-or-a-police-officer-or-government-official position, I’m trying to wrap my arms around this, and having a hard time.
Filed Under: Uncategorized
The Business Change of Thought
Posted on November 20, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments
Why is Business Change So Hard to Enact?
Because to make it happen you need to think. Really think. Go past what you know. Go past what works. Find solutions where then are none.
Last month, a six-year-old boy in Delaware was first suspended from school, then sent to reform school for forty-five days. His offense? Bringing a pocket knife—replete with eating utensils— in to use at lunch.
The issue was his school district’s policy on barred items, and the fact that it was a zero-tolerance policy. No second chances, no tribunals to decide consequences. Just a book with prescribed actions. Done.
Filed Under: Business Change
Your Clients Are Dumber Than You
Posted on November 19, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
Oh, yeah. I went there.
- Point #1: I don’t really believe that
- Point #2: Unless I do
And I don’t. At all. But here’s the thing: your clients hired you because you have some sort of expertise that they need. You’re the expert on something. So why do you speak to them as though they understand the things that are second-nature to you?
Filed Under: Media, Uncategorized
Rupert Murdoch: Kindle the Business Change That Will Save Newspapers
Posted on November 18, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments
Rupert Murdoch has been sounding pretty stupid for the last year or so, talking ad nauseum about how the Internet can be overcome and we can all be forced to pay for the content we consume.
Uh-oh. I think he might be right.
The lord of Newscorp is looking at Amazon’s Kindle book reader and thinking he finally has the business change model to get back the revenue that his print outlets have been losing, and even add new revenue for broadcast. Here’s how it will work: As we all start using “devices” (Kindle, advanced mobile phones, whatever), we also learn to add content to them. It’s true; I have more media streaming into my Droid then I ever read simply because “there’s an app for that”.
Filed Under: Business Change, Media
When Does News Become News? Dilbert Knows
Posted on November 17, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments
Is This News? Dilbert ‘s Scott Adams is Still One Smart Guy!
Scott Adams is one of the funniest guys in the world. At least I think so.
Is repackaging of news news? You might be tempted to say no, but when The Daily Show does it, many of Jon Stewart’s fans are getting their only news of the day. Sad to say, MSNBC and FoxNews are guilty, too; they spend tons “reporting”, but then their editorial spin is where all the real attention goes. Not “Fair and Balanced” in any of the above cases, especially in the televised versions.
Filed Under: Uncategorized
Guy Kawasaki Owns Your Inbox. Business Change Takes a New Form.
Posted on November 17, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments
Here’s why business change is everything:
In Silicon Valley, a guy named Guy is getting closer and closer to owning you—or at least your in-box. Guy Kawasaki has been around the block plenty, and the former Tech Evangelist for Apple Computer is now landing in my in-box every day. Three times. And magnanimously teaching me how to drop it to one. Sort of.
Some background: Mr. Kawasaki, a Venture Capitalist by trade, has amassed nearly 200,000 followers on Twitter. He sends out so many updates each day that following him feels almost like he’s standing next to you. And . . . now he’s sending out each tweet three times. Automatically. And you can do it, too.
Filed Under: Business Change
China IS Business Change. USA? “Not In My Backyard”. NIMBY vs. IMBY
Posted on November 16, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment
If you watched the Beijing Olympics last year, I’ll bet that you were both impressed/amazed and horrified by all those synchronized drummers at the opening ceremony. A truly impressive feat of choreography, it also stirred feelings we learned watching evil governments indoctrinate their citizens.
And maybe it explains why China can do no wrong economically, while here in the USA we continue to struggle with the bad issues that accompany our homegrown economic policy. No, I’m not bashing capitalism. But it does seem to have helped create a few problems.
Filed Under: Business Change
When Business Change Goes Wrong: SplashID / Android “Upgrade”
Posted on November 13, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 21 Comments
A story of business change gone wrong:
I’ve recently started using a Google/Verizon Droid SmartPhone. Running the Google Android operating system, it is one slick toy, and having waited as long as I could to make the jump I believe I’ve made the right choice.
Part of getting the device to work the way I need it to has involved finding the right software to install on it. One of my needs is a password manager, and for me SplashID from SplashData is the best choice out there. I’ve used it for almost ten years, first on a Palm Pilot, and then on a WindowsMobile PDA. So I was really happy to find it available on Android.
Filed Under: Business Change, Development
Price of Burger King Whopper Jr. : $1. Cost of Lawsuit: Business Change
Posted on November 13, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
I don’t love fast food, but I have kids who do. Results are as you expect.
But I can fight back in my way: since it all tastes the same to me—and don’t ask me how a McNugget and a Big Mac can taste the same, but they do—at least I can try to make it inexpensive. Thank goodness for that “Dollar Menu”.
So I’ve noticed that Burger King is touting their expanded Dollar Menu, and it includes a double cheeseburger. And I was wondering how that’s possible. It must cost at least that much to make one, right?
Filed Under: Business Change
Using Facebook Proves You Were Home? Umm . . . No
Posted on November 12, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
So a young man gets arrested for a robbery. Then he gets the charges dropped after Facebook confirms he was home at the time.
Because he posted to his account “from his home computer”.
Seriously?
Ignore the simple fact that someone else could have been logged into his Facebook account at the time, perhaps even—gasp!—an accomplice! Move on to the technical reality that the tools for controlling a computer from a remote location (thereby making the IP records that services like Facebook maintain say you were somewhere other than where you really were) are easy to find, and free or nearly so. I had this one installed and running about 2 hours after activating my new Droid. iPhone users have similar tools at their disposal. And many, many people know about it.
Filed Under: Uncategorized
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