Monthly Archives: January 2010

Kindle, iPad, and The Business Change Revenue Question

Yesterday I shared my thoughts about the Apple iPad. It’s the most-discussed business-slash-technology issue in years, and good or bad, bright future or dull, people are talking about it; on Twitter, the iPad was mentioned over a half-million times in the twenty-four hours after its announcement.

I believe the success of the iPad isn’t about its technological guts, nor even about whether its high sexiness quotient gets people to buy it; the iPad will sink or swim on the business relationships it creates or changes.

Suddenly struggling to maintain some voice, I present the Amazon Kindle. It’s the reigning delivered-paid-content champion, and many people with opinions about the iPad have pointed out that Apple is going after Amazon.com’s lunch with their new tablet. Apple even went so far as to demonstrate their new deal with The New York Times at the iPad introduction.

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Posted in business change

iPad Mania: Apple Introduces a Giant Binky

Are they kidding?

OK, no, they aren’t. Apple’s new iPad has the potential to be at the center of the biggest business change ever, anywhere. And the way Apple announced the device yesterday is all the proof you need of that. So the question is: will it work?

Let me start as I sometimes do by tipping my hat to David Pogue of the New York Times. As usual (I’m so bummed that the phrase “as always” no longer applies), David spoke as the voice of reason: we really haven’t seen the Apple iPad in action or put it through its paces, and in some regard should withhold judgment. Fair enough. But it’s exactly that point on which the iPad needs to be judged.

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Posted in business change

Guilty Until Proven Innocent: Protect Yourself from Facebook

I’ve been known to pick on Michael Arrrington. I think he’s a whiny self-important blowhard whose words are often not worth reading. Also, I’ve said as recently as last week that blogging may be in trouble. Today, I wish to compliment Mike, and give you an example of when blogging is the most useful tool anywhere.

A few days ago, Harman Bajwa was quite unpleasantly surprised when he found that Facebook had taken away his page. Why did Facebook do that? Because Harman’s given name matches the name of a big company, and they had claimed that he was violating their trademark.

Umm . . . no.

If I wanted to claim /pepsi as my Facebook page, or if I registered pepsi.com as an Internet address, then Pepsico would have a valid reason to grab their property from me. Even if I was a fan and saying only nice things about them, disclaiming any official links between us, and not making money, Pepsi would have every right to say I was using “their” name.

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Posted in Uncategorized

Wal-Mart Business Change: Fire Employees, Hire Them Back

Business Change is a beautiful thing. Not always easy, not always obvious, and often painful, business change nevertheless pays off time and again for companies that plan it, enact it, and then look forward to their next form of business change.

Wal-Mart has enacted a business change that makes me cringe. This week, they laid off 11,000 employees with effectively no notice. That’s ugly enough considering the financial position Wal-Mart occupies; certainly there was no emergency that required such an action.

The lay-offs weren’t “real”; the employees were immediately re-engaged as contractors temporarily, while a new company Wal-Mart has designated to handle certain jobs on an outsourced basis interviews the once-and-future employees to re-fill their own jobs.

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Posted in business change

Job Search: Ruined by the Internet. Bad Business Change

Keeping Answer Guy Central running can be a complicated thing. The job of making business change by putting the right people in the right places to handle our clients’ needs isn’t always easy, and I’m constantly on the lookout for new talent. Last week, I was discussing the state of job search with someone who said:

“Job descriptions are of a person who doesn’t exist, and the applicant’s task is to pretend to be that person”.

While there’s always been some truth to that—employers put out a wish list and potentials employees do their best to look as though they fit—the Internet has made the problem much worse.

Now when you hunt for someone to fill a position at your company you get unlimited space instead of a predefined number of characters, or column-inches, or whatever format the newspapers you advertise in allow. It sounds great, but reality is that it encourages sloppy behavior by the person who write the job description. And that’s not even the real problem.

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Posted in business change

The Twitter/Mold/Libel Lawsuit is No More

At least this one is over. Stay tuned for what’s next . . .

Last July, we told you about a young lady who, frustrated by the conditions in her rental housing, had posted on Twitter exactly what she thought about her landlord.

The landlord sued her for libel. Today, the case got thrown out.

I’d like to say “I told you so”, but I didn’t; not being an attorney I withheld opinion at the time. Now, with the court basically refusing to get involved one way or the other and going so far as to dismiss with prejudice (meaning the case can’t be refiled) my opinion deserves to be re-stated:

Business Change is hard, but unavoidable. USE TWITTER, but be careful how you do so.

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Posted in business change

Business Change Hits Companies That Change Business

Oh, to be Kevin Rose. The founder of Digg and several other “important” Internet companies has a problem on his hands.

Kevin is a smart guy, and—now into his thirties—no longer running on pure hubris. So I’m encouraged by his acknowledgment that Digg, one of the hottest companies on the Internet about 18 months ago, is about to undergo a major business change.

Here’s the question: When yesterday’s hot new property is today’s also-ran, is business change happening too fast?

Say the words ” social networking ” and even people who aren’t familiar with the phrase have a pretty good chance of mentioning Facebook and Twitter in response. But how many would name Digg? The news aggregation and recommendation service is very much a social networking site, and with our ever-expanding hunger for news so much in evidence it seem Digg is a better place for most of us to spend our time than on Facebook reading Uncle Joe’s latest musings on nothing or on Twitter reading Guy Kawasaki’s words on how brilliant Guy Kawasaki is. But it isn’t working out that way.

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Posted in business change

Business Change Moves Fast. Is Blogging OVER?

If a sentence falls on your computer screen and you don’t read it, did it make a sound?

In order to do my job, I listen a lot. I talk a lot, too, but if I don’t pay attention to what’s going on around me I really can’t be the kind of coach and mentor my clients need.

So I read. All the time. That’s great, because I really enjoy keeping up on what’s happening in the business and technology communities. Having it be a big part of my job makes everything even better!

It isn’t always easy, and the way I approach the task of keeping up on all that reading varies (as it should). Some things get mailed to me. Some show up in my e-mail or browser. And others come to me through an RSS feed (you can receive this feed by subscribing here) and land in my Droid SmartPhone.

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Posted in business change

Bill Gates is Following Me On Twitter. Is He Following You?

Does it matter if Bill Gates follows you on Twitter? You’d best hope not, because as of this writing he’s being watched by just under 200,000 people, but following just 40 in return. Here’s what DOES matter:

Bill Gates started tweeting just yesterday. He had 30,000 followers after fours hours, 100,000 after eight, and now, at approximately the twenty-hour mark, that number has doubled again. So the growth has slowed, as it does for everyone.

Most of the people Mr. Gates follows are not people at all, but charitable foundations. Makes sense; he’s the world’s largest philanthropist, and people watch those who are like them.

Bill also follows Steven Levy and Kara Swisher, technology journalists from way back. I’m a little jealous, since I actually dined with the then-Microsoft-Chairman twice back in the day, but Steven and Kara have stayed on the same path they were on once upon a time, while I went in a different direction.

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Posted in business change

Proctor & Gamble to Sell Direct. Retail Business Change!

What do you do when your partner becomes your direct competitor?

You could stick your head in the sand, but I promise that won’t work. You could sue them, but unless you’re an attorney and in that business it isn’t a long-term solution. Or you could employ coopetition tactics.

Guess which one I recommend?

Proctor and Gamble has decided to start selling products directly to US consumers. Count on international expansion soon (hint, hint).

P&G is one of the world’s largest consumer products companies, and this announcement will create business change that many small retailers just won’t know how to deal with. Imagine you sell Tide detergent in your brick-and-mortar store and the company from which you buy the stuff for resale makes it so the people you sell to can get their soap direct, without visiting you.

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Posted in business change

The Spirit of MLK Day Giving: Alienate Your Customers, Part 2

Last week, I told you about an easy way to alienate your customers (feel free to change the word customer to “reader”, “viewer”, “disciple”, or whatever fits). At the time, I promised to reach out to Arianna Huffington and Sarah O’Leary and ask for comment on the decision one of them had made to pontificate in public but disallow comments.

Ms. Huffington, either because she’s Arianna Huffington or because she’s more important than Sarah O’Leary, didn’t reply. Ms. O’Leary did, and her terse response plus the Huffington Post’s allowing stream-of-conciousness on their web site as indicated here suggests that she was the one who decided that you should hear what she has to say but then sit by, mute. (Note the links to Ms. O’Leary’s piece on the left and my Tweet on the right, about a third of the way down the page)

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Posted in business change, Customer Service

Who is Smart Enough to Run Your Business Change?

Who Runs Your Business?

Who Runs Your Business?

I’ve made no secret about how smart I believe Dilbert creator Scott Adams to be. Today, he’s . . . confusing me. And that’s a good thing.

It takes very little time for most business operators to figure out that nothing stands still, and the greatest skill you can acquire is learning how to understand business change and when it’s times to implement it. So you learn and you tweak and you either hire someone, run things yourself, or you outsource to a company like (for example) The Answer Guy.

At some point, you move to the next decision: were you right? Then, the business change cycle starts all over again.

The answer lies in something simple: business change isn’t something you revisit periodically; practice business change every single day, or you become the monkey.

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Posted in business change

Twitter Admits Phishing Attack

You heard it here first:

Two days ago, a Scam looking to steal your Twitter password ran wild. We warned you immediately. Twitter Phishing Scam!

A few minutes ago, I received notice from Twitter of the scam:

Answer Guy Shows you--Twitter Warns of Phishing Scam

TWO DAYS, Twitter? And when you were warned?

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Posted in Uncategorized

Will Facebook and Twitter Survive? How?

Old saying: those who don’t remember history are doomed to repeat it.

Aside from the value that old axiom has with keeping young children in line and in school, it carries a business change lesson, too, and I’ll phrase it as another old saw: if you put lipstick on a pig, it’s still a pig.

Henry Blodget is one of new media’s superstars, and with his business pedigree he has the right to boast. But Henry’s made a mistake this morning in looking at the words of Bo Peabody and laying them out as an example of business sense. And Henry had better be wrong, because his own business will fail otherwise.

Peabody made a large fortune selling early social networking company Tripod to early search engine Lycos in 1998 and has been a venture capitalist since then. And he’s arguing that Facebook and Twitter are doomed to failure. I really do want to agree, but here’s why that’s wrong:

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Tweet From The Car. Something ELSE You Don’t Want to Dictate

Last week, Ford announced that they’re planning to add the ability to use Twitter through your Microsoft Sync-enabled vehicle. Yikes. I don’t want to tweet from my car, and it sounds like one more way of multitasking that isn’t just distracting, but dangerous.

I like the general idea behind Sync, by the way; distracting or not, Ford’s partnership with Microsoft to extend data services to your vehicle has some good applications, and by going beyond the almost-entirely-safety-related abilities in OnStar Sync gives us some real choice.

But Twitter?

Here’s the idea: assume that whether or not it’s safe—or legal—people are going to Tweet, text, and whatever else from their cars. Now try to make it safer; if you can dictate what you’re saying and never take your eyes off the road, that’s better.

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Posted in Uncategorized