The Business Part of Business

Bill Gates is Following Me On Twitter. Is He Following You?

Does it matter if Bill Gates follows you on Twitter? You’d best hope not, because as of this writing he’s being watched by just under 200,000 people, but following just 40 in return. Here’s what DOES matter:

Bill Gates started tweeting just yesterday. He had 30,000 followers after fours hours, 100,000 after eight, and now, at approximately the twenty-hour mark, that number has doubled again. So the growth has slowed, as it does for everyone.

Most of the people Mr. Gates follows are not people at all, but charitable foundations. Makes sense; he’s the world’s largest philanthropist, and people watch those who are like them.

Bill also follows Steven Levy and Kara Swisher, technology journalists from way back. I’m a little jealous, since I actually dined with the then-Microsoft-Chairman twice back in the day, but Steven and Kara have stayed on the same path they were on once upon a time, while I went in a different direction.

And he follows Ashton Kutcher and Ashley Tisdale, which makes my head hurt.

Since the closest I’ve come to Bill Gates since about 1993 is when he and I went back-and-forth on LinkedIn last year I shouldn’t be surprised that I’m not in “the 40”. What I’m surprised at is that many otherwise-smart business people who tell me they understand the need for business change and the use of social media still aren’t doing this newfangled Twitter thing.

No, you aren’t likely to score 200,000 followers in twenty-four hours, and the chance of Bill Gates ever being one of yours is slim. But if that many people are looking, then you need to be in the place where they look.

The Business Change of Twitter, and social media. What are you waiting for? Lessons? Help? Guidance?

Please. You know where to look for that.