Connect With Us (+1) 646 827 3800

Achieving Influency* Through Long Tail Marketing and Search Modeling

Monthly Archives: January 2010

The Fastest Way to Alienate Your Customers. Just Try This:

Posted on January 13, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

If I hadn’t seen it I wouldn’t believe it.

Yesterday the Huffington Post ran an opinion piece about communications. Specifically, it was about e-mail and how the impersonal, lacking-in-inflection nature of the medium leaves—even creates— too much room for misundertanding.

I couldn’t agree more. We’re running a little experiment here at Answer Guy Central, and I Hate Texting is based  entirely on the idea that you can’t really communicate without speaking.

So imagine my surprise when I got to the bottom of Ms. O’Leary’s piece, found the spot where every article I’ve ever read on Huffington Post allowed for comments, and saw this: ... READ MORE of The Fastest Way to Alienate Your Customers. Just Try This: at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (236 words, 1 image, estimated 57 secs reading time)

Filed Under: Customer Service, Media

Google Nexus One Business Change: Huge ETFs

Posted on January 12, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Wow. And just when we had declared the Google Nexus One to represent no real business change.

While I’ll be standing by that statement for the most part, in not reading the contracts I missed one huge business change that folks who opt to take the Google / T-Mobile subsidy and get their Nexus One phones inexpensively could run up against:

Cancel early, and you owe not just T-Mobile, but also Google an early termination fee.

And it’s a fee that would make Verizon proud: $350 to Google, $200 to T-Mobile. ... READ MORE of Google Nexus One Business Change: Huge ETFs at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (252 words, estimated 1:00 mins reading time)

Filed Under: Business Change

iPhone vs. Droid vs. Nexus One, From a Real Person

Posted on January 11, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Yesterday, someone in my Facebook stream asked about SmartPhones. And it occurred to me that even with all the press coverage and expert opinions being tossed around in the aftermath of Google ‘s Nexus One release just last week, real people are tied in knots over their choice of SmartPhone.

I’m not talking about bleeding-edge, geeky gadget types, by the way; when real people decide to take the jump they agonize over the decision. It’s like business change; sooner or later you have to jump, but getting there . . . painful! ... READ MORE of iPhone vs. Droid vs. Nexus One, From a Real Person at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (885 words, estimated 3:32 mins reading time)

Filed Under: Uncategorized

The Business Change of Not Paying Your Mortgage

Posted on January 8, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I’ve written about intentional mortgage default once before. This coming Sunday the idea will be in The New York Times Magazine, and today it’s in Henry Blodget’s Business Insider.

Amazing business change idea; let’s revisit:

Anyone in business has experienced the incredibly ugly and difficult issue called “collection”. When you decide to extend credit to a customer you accept a simple reality: if they can’t pay their bills, their problem becomes yours. I wrote about a tangential issue just a few days ago; we do things like offering discounts to encourage customers paying their bills early, but the truth is that discounts are offered to get them to pay the bill . . . period. ... READ MORE of The Business Change of Not Paying Your Mortgage at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (343 words, estimated 1:22 mins reading time)

Filed Under: Business Change

A New Internet Tax: Business Change from … FRANCE?

Posted on January 7, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Oh goody. A Whole New Internet Tax.

Our friends in France have come up with a new form of revenue, and while it won’t matter to you if you don’t have a physical presence there, it’s a new idea that I predict will be taking hold. Heads Up.

You may recall that I’ve written about Internet taxation before. Taxes are a funny thing, because you don’t have to pay them if you can figure out a way to show that they don’t apply to you. So when the State of New York decided to pretend that Amazon.com was located there because some of its vendors were, Amazon’s response was simple: they cut off their relationships with those vendors. Slick. ... READ MORE of A New Internet Tax: Business Change from … FRANCE? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (227 words, estimated 54 secs reading time)

Filed Under: Business Change

CoOpetition Redux: The Politics of NoFollow Business Change

Posted on January 6, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

I’ve written about Coopetition a few times. It’s one of my favorite topics when business change is on the table, and depending on how you view it, coopetition is either very easy or almost impossible to understand.

In a nutshell, the idea is that you don’t really have competitors any more. Now, coopetition has created a business environment where you find a way to work with others who formerly looked like competitors, but are now viewed as collaborators—even if there’s a zero-sum game for your shared potential customers. ... READ MORE of CoOpetition Redux: The Politics of NoFollow Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, estimated 1:38 mins reading time)

Filed Under: Business Change, Design, Development, Search Engine Optimization SEO

Google, Android, Nexus One: Phone Business Change? None!

Posted on January 6, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 12 Comments

A few weeks ago I had some harsh words for David Pogue. Dave, The New York Times’ lead technology columnist—among other things—had expressed an opinion about copy protection that I felt was so out of touch with reality he needed to be called on it.

Pogue didn’t like my opinion. He told me so. Well, David . . . this time I’m with you: today, Pogue comments on Google and their new Nexus One cell phone. And I’m happy to report that he’s back in the fold as “the voice of reason”. ... READ MORE of Google, Android, Nexus One: Phone Business Change? None! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (490 words, estimated 1:58 mins reading time)

Filed Under: Business Change

Computer Care, Rip-Offs, and Other Geek Squad Nightmares

Posted on January 5, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 9 Comments

What do you do when your computer breaks? If you’re a smart business in the New York City area you call The Computer Answer Guy, of course, and if you’re a business almost anywhere who wants to prevent computer issues before they happen you use PC-VIP. But if you’re like the rest of us you . . . call Geek Squad? ... READ MORE of Computer Care, Rip-Offs, and Other Geek Squad Nightmares at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (547 words, estimated 2:11 mins reading time)

Filed Under: Customer Service

How Much Discount is Too Much? And Who Decides?

Posted on January 4, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Where do you get your business computer support? You should get it from either PC-VIP or The Computer Answer Guy, but because our two stellar support options—great as they are—each serve specific groups, you’re forgiven if you use someone else.

If you use Barrister Global Services, though, this blogger doesn’t forgive you at all. And maybe he has a point. Or maybe not. Consider: ... READ MORE of How Much Discount is Too Much? And Who Decides? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (327 words, estimated 1:18 mins reading time)

Filed Under: Business Change




Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

Copyright © 2004-2013, PC-VIP Inc

Return Home

Connect With Us (+1) 646 827 3800