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Monthly Archives: March 2010

Now, It Might Be Illegal to Read Your Employees’ E-Mail

Posted on March 31, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

Though born in New York City and most often look at as a NY boy, I’ve lived many years of my life in New Jersey. I know all the jokes (“what exit?!?”), and have grown fond of informing people that most of New Jersey is quite green and doesn’t look like an industrial wasteland. Yes, “The Garden State” has every right to be called that.

I’m horrified by MTV’s unreality program The Jersey Shore. I know lots of folks in New Jersey who are very smart, and like to remind people that both Albert Einstein and Thomas Edison were Jersey Boys. ... READ MORE of Now, It Might Be Illegal to Read Your Employees’ E-Mail at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (360 words, estimated 1:26 mins reading time)

Filed Under: Business Change

About The Long Tail: Even Microsoft Doesn’t Get It

Posted on March 26, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Last October, I made a statement that was pretty strong, even for me: Long Tail Marketing is the single most important issue for your business’ growth and your business change that you will encounter. Any time. Ever.

Now, even Microsoft is copping to the importance of the long tail, and admitting they had underestimated it.

It’s an astonishing admission, both because the beast from Redmond isn’t know for such open acknowledgments of their failures and because it speaks out loud about how important long-tail marketing has become. ... READ MORE of About The Long Tail: Even Microsoft Doesn’t Get It at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (368 words, estimated 1:28 mins reading time)

Filed Under: Business Change, Marketing

Google Has Trouble in China, Whines to USA Government

Posted on March 25, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

REALLY, Google?

Just when you were starting to look like you were more powerful than most governments, are you asking the United States to slap China Around for you in your dispute over business practices? Now THERE’S a business change.

While Google hasn’t truly become more powerful than most governments, and while they’re as entitled to assistance as anyone else who asks for it, I’m flabbergasted that they think the United States is going to step into the problem they’ve run up against in China. ... READ MORE of Google Has Trouble in China, Whines to USA Government at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (234 words, estimated 56 secs reading time)

Filed Under: Business Change

WSJ Creates New Price Point for iPad Subscription

Posted on March 25, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Newspapers and others in the media have all but killed themselves—and their businesses—trying to figure out how to manage business change in the era of the Internet. It’s a huge problem getting people to pay for something they can lay their hands on for free, and most outlets have given away access to their content in the name of building on-line followings. ... READ MORE of WSJ Creates New Price Point for iPad Subscription at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (607 words, estimated 2:26 mins reading time)

Filed Under: Business Change, Media

No One Cares About Your Tweets? Now Do It Anyway . . .

Posted on March 24, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

So it turns out that nobody cares what you say on Twitter.

OK, so that isn’t true. But if you’ve been wondering why the more influential people you follow never retweet (RT) your words, the answer is simple: they don’t do that. You’re not surprised, right? The more “important” you are, the less incentive you have to care about the people you know peripherally. Ever been to a book signing and see how little real connection is in the eyes of an author signing copies of his latest masterpiece? ... READ MORE of No One Cares About Your Tweets? Now Do It Anyway . . . at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (428 words, estimated 1:43 mins reading time)

Filed Under: Business Change, Marketing

US Businesses: Don’t Use Twitter. US Air Force? Please Do!

Posted on March 23, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

So I’m minding my business this morning and what comes across my Twitter stream? This:

25% of companies prohibit access to social networks while entire US Air Force is encouraged to engage

It came from Lee Odden, who’s become one of the hot-hot-hot names in Internet Marketing, and it attributed the statistic and statement to David Meerman Scott, who seems to be a big shot in that arena, too. I accept that one in four businesses are doing what Lee says, and asked him for details re: the USAF reference. ... READ MORE of US Businesses: Don’t Use Twitter. US Air Force? Please Do! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (307 words, estimated 1:14 mins reading time)

Filed Under: Business Change, Design

Social Media, Trust Agents, Chris Brogan, and Reality

Posted on March 22, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Last December, I had the opportunity to interact at a webinar with Chris Brogan and Julien Smith, the authors of Trust Agents. This book has been a New York Times Bestseller for months, and I can tell you from my subsequent contact with them that both Chris and Julien are stand-up guys who say what they mean, mean what they say, and in general seem to be about as trustworthy as authors with an agenda to push can be. ... READ MORE of Social Media, Trust Agents, Chris Brogan, and Reality at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (497 words, estimated 1:59 mins reading time)

Filed Under: Business Change, Media

Google Analytics Has Now Rendered Itself Worthless

Posted on March 19, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

How do you know if your web site is performing?

If it makes more money than it costs, maybe that’s good enough. Even without doing any measurements of traffic, click-through rates, or your Search Engine Optimization ranking, you can tell that much. But what if you need to know more?

The answer, of course, is you use a tool to measure your traffic. Google Analytics is Google’s free tool for measuring web traffic, and it just keeps getting better and better; so much so that there’s plenty of questioning of why you would use a paid service to measure web site traffic and performance. ... READ MORE of Google Analytics Has Now Rendered Itself Worthless at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, estimated 1:32 mins reading time)

Filed Under: Business Change

Business Change is About Solutions. Problems Are Secondary.

Posted on March 18, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Last July, as the Health Care Reform rhetoric began flying fast and furious, I pointed out that all the naysayers (at the time, almost exclusively partisan Republican naysayers) were talking smack in spite of not yet having seen a real plan from President Barack Obama.

The biggest business change in the history of the United States is now upon us, and while it isn’t enough, it’s real. ... READ MORE of Business Change is About Solutions. Problems Are Secondary. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (270 words, estimated 1:05 mins reading time)

Filed Under: Business Change

MILF? Nah. A MILB is What’s REALLY Hot

Posted on March 17, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

It made the New York Times, so it must be true: women are blogging, and they’re passionate about it. So much so that they’re dropping everything that used to be important to them to spend more and more time in their hot new pursuit. Friends, I give you the MILB™. ... READ MORE of MILF? Nah. A MILB is What’s REALLY Hot at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (248 words, estimated 1:0 mins reading time)

Filed Under: Business Change

Facebook is Bigger Than Google (and What That Means)

Posted on March 16, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

I usually ignore claims about how large one web site is versus another. The traffic varies widely, and it seems like every time someone manages to get enough attention to become “BIG!” they slip into obscurity almost as fast as they arrived. But when Facebook became “bigger than Google” this week, I noticed something.

These guys are HUGE.

The research comes from Hitwise. And like most statistically-generated “fact” it’s the kind of information that can be interpreted in many different ways. But underneath it there’s some validity: Google and Facebook each account for over seven percent of all Internet traffic. ... READ MORE of Facebook is Bigger Than Google (and What That Means) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (253 words, estimated 1:01 mins reading time)

Filed Under: Business Change

Where Do You Get Your News? The Daily Show? ABC? Answer Guy?

Posted on March 15, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 15 Comments

Back in 1997, I did TV for CBS News, when The Computer Answer Guy was a talking head for their overnight national program Up To The Minute. In the spirit of nostalgia, here I am, with then-anchor Nanette Hansen:

Jeff Yablon, The Computer Answer Guy, on CBS-TV News' Up To The Minute Jeff Yablon, The Computer Answer Guy, with CBS-TV News' Nanette Hansen on Up To The Minute

Here’s the story, and why I’m telling it now: UTTM was produced and ran in the 2AM to 6AM time slot, because it was cheap. Or at least that’s what the production staff told me when I was there. Literally, the news broadcast that a couple of dozen people turned out every night cost less to produce than it would have been for CBS to license and run old episodes of Gunsmoke. ... READ MORE of Where Do You Get Your News? The Daily Show? ABC? Answer Guy? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (405 words, 2 images, estimated 1:37 mins reading time)

Filed Under: Business Change, Media

I’ll See You On The Dark Side of The Moon: Pink Floyd Wins!

Posted on March 12, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 11 Comments

How often do I get to write about music, technology, copyrights, business change, and one of the most successful classic albums of all time, all in one post?

The answer is “Once, So Far . . Now“.

Yesterday, Pink Floyd, the late-sixties-and-later concept rock band that gave us Dark Side of The Moon, the album which holds the all-time record for longest run on the Billboard music charts, beat their record label in a lawsuit that could have a huge impact on the way the music business works. It’s a forced business change that could reverberate throughout the digital music business (are you listening, Apple iTunes?). ... READ MORE of I’ll See You On The Dark Side of The Moon: Pink Floyd Wins! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, estimated 1:32 mins reading time)

Filed Under: Business Change, Content, Media

Chatroulette: Add Maps and Captured Pictures, and … Uh-Oh!

Posted on March 11, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

If the message that you need to be careful about what you say and do on the Internet hasn’t sunk in just yet, get ready: pictures from Chatroulette have been captured, geo-coded, and are available for anyone to see at Chatroulettemap.

If you’ve missed it, Chatroulette is a new web site where you can go to instantly start chatting with random strangers across the Internet. It’s a cool enough idea, I suppose; why not make an occasional new friend this way? ... READ MORE of Chatroulette: Add Maps and Captured Pictures, and … Uh-Oh! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (307 words, 1 image, estimated 1:14 mins reading time)

Filed Under: Media, Uncategorized

Is a Corporation Really The Same as a Person?

Posted on March 10, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

President Obama is in a war of words with Supreme Court Chief Justice John Roberts. I find it unseemly, but that’s not important.

I bring up the subject because I happened across this article in today’s New York Times, and attached to it was a (slightly off-topic) comment on the Supreme Court’s ruling of last January that essentially gave corporations the right to make unlimited campaign contributions. And it asked a reasonable enough question:

If Corporations and People Are The Same Thing, Do Corporations have the Right to Bear Arms? ... READ MORE of Is a Corporation Really The Same as a Person? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (240 words, estimated 58 secs reading time)

Filed Under: Uncategorized




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