Guess what? Nobody’s reading your Words of Wisdom on Twitter.
Actually, it’s possible that many people are reading what you write, but if research from Sysomos is to be believed, 71% of the time people Tweet, absolutely nobody responds.
This dovetails with a couple of things I’ve written about before: your follower count on Twitter is pretty much meaningless, and unless you have a reason to tweet, you shouldn’t bother.
The question, though, remains: how should your business use social networking?
First, have the accounts. Brand them if you can; we use Virtual VIP for our Twitter account, and you can find me on Facebook under my surname. Follow (err . . . make friends . . . umm . . . networking socially with. . .) people in your business, as well as people you’d like to be doing business with.
