Guess what? Nobody’s reading your Words of Wisdom on Twitter.
Actually, it’s possible that many people are reading what you write, but if research from Sysomos is to be believed, 71% of the time people Tweet, absolutely nobody responds.
This dovetails with a couple of things I’ve written about before: your follower count on Twitter is pretty much meaningless, and unless you have a reason to tweet, you shouldn’t bother.
The question, though, remains: how should your business use social networking?