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Monthly Archives: November 2010

Free Wi-Fi (Almost) Everywhere? FON is The Real Deal

Posted on November 30, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I have Internet connectivity everywhere I go. I use my Smartphone as a modem to get my Netbook on-line. No comment as to whether this is allowed by my wireless phone provider; there are legitimate ways to do it, and others that are … let’s just call it “questionable”.

I’ve told you about problems with Free Wi-Fi at Panera Bread. By now you know that Starbucks is not only giving away Wi-Fi, but also giving away content. But even with companies like those making your search for a Wi-Fi signal as easy as they can, there are limits. Wouldn’t it be great if Wi-Fi was everywhere? ... READ MORE of Free Wi-Fi (Almost) Everywhere? FON is The Real Deal at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (414 words, estimated 1:39 mins reading time)

Filed Under: Business Change, Development, Media

Search Engine Optimization is Evil. Or It’s Business Change.

Posted on November 29, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

You know the inmates are running the asylum when The New York Times devotes a very long article to a subject. Yesterday, a Sunday Magazine-length piece ran in the Times, telling us “all about” how being really, really bad at customer service can be a marketing strategy on the Internet.

The bad guys are coming.

Or rather, they’re already here. As the Times article pointed out, businesses have discovered that that old Public Relations axiom “The Only Bad Press Is No Press” applies really well on the Internet. Specifically, the article called out a business called Decor My Eyes for figuring out that every time someone wrote a negative review of them it creates more pull toward their web site with search engines. ... READ MORE of Search Engine Optimization is Evil. Or It’s Business Change. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (495 words, 1 image, estimated 1:59 mins reading time)

Filed Under: Business Change, Marketing, Search Engine Optimization SEO

They TRIED for $550: Nissan of Manhattan Stole $250 From Me

Posted on November 24, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 34 Comments

Nissan Logo Image

Answer Guy’s Customer Service Wall of Shame Inductee

Let’s see how good I really am at this Search Engine Optimization thing. We’ll use a real-life example of incredibly bad customer service at Nissan of Manhattan and maybe, just maybe show Nissan USA and Nissan of Manhattan why bad customer service is bad business. Nissan of Manhattan, I want your attention.

Yesterday, I took my 2008 Nissan to Nissan of Manhattan to have the brakes looked at. Nissan of Manhattan isn’t where I purchased my Nissan, but they’re geographically convenient for me, and I had used Nissan of Manhattan once before when my car was struck by a truck while in Manhattan. Nissan of Manhattan was close-by then, too. ... READ MORE of They TRIED for $550: Nissan of Manhattan Stole $250 From Me at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1244 words, 1 image, estimated 4:59 mins reading time)

Filed Under: Business Change, Customer Service

Is The Internet Dead? Nope. It’s Just … Mobile

Posted on November 23, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

The Internet is Dead!

I was poking around this morning and was surprised to find a reference to that thought dating all the way back to 2001. And it was pretty smart, too; the idea wasn’t that we had outgrown the usefulness of a global interconnected network of computers, but merely that we’d find new, better ways to use the Internet.

Got a SmartPhone? Or an iPad?

Über Venture Capitalist Fred Wilson has something to say on this subject, and he’s right on. If you don’t develop your mobile platform strategy as part of your Internet strategy, you’re letting the biggest business change in decades pass you by. ... READ MORE of Is The Internet Dead? Nope. It’s Just … Mobile at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (406 words, estimated 1:37 mins reading time)

Filed Under: Business Change

Due Process? Not How US Congress Sees the Internet

Posted on November 22, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

How’d you like to live in a country where you had no right to due process under the law? You know: a place where some government official decides you’re naughty and punishes you on the spot, with no chance to defend yourself.

A place like: The United States?

It’s not a law yet, and given how little time there is left in the current session of Congress this bill, like this one, almost certainly won’t become a law, but the United States Senate has before it a bill that would make it possible for your web site to be taken off line immediately if the US Attorney General decided you were participating in “infringing activities”. ... READ MORE of Due Process? Not How US Congress Sees the Internet at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (422 words, estimated 1:41 mins reading time)

Filed Under: Business Change, Media

Arrogance, Intelligence, and Jason Calacanis

Posted on November 19, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

The biggest business change of all is when you take on a partner. And hard as that is when the partner brings skills to the table, it can be even harder when they bring money.

Want some?

Jason Calacanis has some for you. Or less specifically, some angel investor or venture capital is ready to pony up the bucks to be in business with you.

I point this out for a couple of reasons. ... READ MORE of Arrogance, Intelligence, and Jason Calacanis at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (328 words, estimated 1:19 mins reading time)

Filed Under: Business Change

Facebook Buys Google Wave

Posted on November 18, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

This week, Facebook became the real deal. Don’t laugh; up until now, everyone’s favorite social networking site was just playing around. Facebook Messages will change everything.

You may remember a project Google announced with great fanfare, worked on for about a year, and then dropped when they realized that no matter how cool Google Wave might have been, they had no way to explain it well enough to make people actually use it. Had Google succeeded in getting Wave into all of our hands, it would have been the biggest business change since e-mail. ... READ MORE of Facebook Buys Google Wave at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (390 words, estimated 1:34 mins reading time)

Filed Under: Business Change

Who Needs a SmartPhone? RIM CEO Makes Blackberry a DumbPhone

Posted on November 17, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

You know how you can tell you’re in trouble? When business change is happening all around you, even TO you, and your response is to pretend it doesn’t matter.

The CEO of Blackberry maker RIM has gone on the record as believing that Apps don’t matter. And literally he’s correct; most of the things we do with our SmartPhones on the Internet could be done inside a browser.

Is this guy ever missing the point. ... READ MORE of Who Needs a SmartPhone? RIM CEO Makes Blackberry a DumbPhone at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (348 words, estimated 1:24 mins reading time)

Filed Under: Business Change, Content, Design

The Beatles First-Ever US Concert

Posted on November 16, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Seriously . . . The Whole Thing. Thank you Apple, (and Apple).

The sound is awful, the video grainy, and there are no production values at all, but . . . wow. Just Watch The Boys. THESE Beatles were having a whole lot of fun.

Remember when life was simple?

The Beatles, Live Oops. Apple has nuked this Beatles Live Concert Video. It was fun while it lasted . . .

Filed Under: Uncategorized

Seth Godin Is Back. But His Language Skills Are Unreasonable

Posted on November 16, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Seth Godin is one smart dude. He’s one of the world’s most sought-after speakers and marketing gurus, and has, I’m not kidding, his own action figure. I’ve seen it.

Today he missed the boat. Not a big deal; everyone’s entitled to the occasional misstep. But in speaking about being unreasonable on his blog, today Seth Godin sounded like he was saying “go ahead, be a jerk if you have to”.

There’s actually nothing wrong with the idea. From time to time you have to ignore what everyone else thinks and just go with your gut. And to be fair, Seth used some examples that make sense and ring true. ... READ MORE of Seth Godin Is Back. But His Language Skills Are Unreasonable at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (381 words, estimated 1:31 mins reading time)

Filed Under: Business Change

Hubspot, The Grateful Dead, Business Change, and You

Posted on November 15, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Grateful Dead Logo

Sometimes The Lights Are Shining On Me. Other Times I Can Barely See. And when you work on business change I’ll bet It Occurs To You What a Long Strange Trip It Can Be.

As much as I write about business change and as many times as I’ve held the music labels and music business in general up as examples of how business change doesn’t get done, it somehow never crossed my mind that Jerry Garcia and his Grateful Dead band mates were among the earliest and most successful practitioners of the art of business change. ... READ MORE of Hubspot, The Grateful Dead, Business Change, and You at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (403 words, 1 image, estimated 1:37 mins reading time)

Filed Under: Business Change, Content, Marketing, Search Engine Optimization SEO

Free Speech, Amazon, Child Pornography, and Business Change

Posted on November 12, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

This week, someone noticed a how-to-be-a-pedophile book for sale on Amazon.com. It had been there for a while, and not very many copies were selling. Then, the Internet happened.

As soon as the existence of that book (and Amazon’s willingness to sell it) started getting around, its sales rank shot up in a big way. I presume that was the result of curiosity taking over, and not an indication that there are tens of thousands of would-be pedophiles lacking the intelligence to find their tools without help from others. ... READ MORE of Free Speech, Amazon, Child Pornography, and Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (684 words, estimated 2:44 mins reading time)

Filed Under: Business Change

Don’t Link Anything? Don’t Use The Internet. (Dvorak)

Posted on November 11, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Here’s a link. Click it quick, because in about a month it might not be there any more.

And John Dvorak is cranky about it.

(Don’t worry; we’ve got your back. Even if that link goes away, you’ll be able to read what was in it, here. Unless Facebook sues us for copyright infringement and we have to take it down):

Here’s what matters in this story, and what you need to do about it if you’re going to manage business change as more and more of what you do moves to The Cloud: ... READ MORE of Don’t Link Anything? Don’t Use The Internet. (Dvorak) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (345 words, estimated 1:23 mins reading time)

Filed Under: Business Change, Content, Media

With “Preview” Feature, Google Ignores Its Own Rules

Posted on November 10, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

A few months ago, Google started a push for faster web pages. You can read the details here, but the short of it is that page loading speed has become part of Google’s formula in deciding what web sites and pages “matter” on the Internet.

Search Engine Optimization is one of the things we do at Answer Guy Central. And if I may say so, we’re pretty good at it. In fact, we’ve released a white paper on the subject of Search Engine Optimization that’s getting a lot of buzz. ... READ MORE of With “Preview” Feature, Google Ignores Its Own Rules at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (380 words, 1 image, estimated 1:31 mins reading time)

Filed Under: Search Engine Optimization SEO

Got Something to Say About Your Employer? Stay Off Facebook!

Posted on November 9, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

I tell my (adult) kids: stop talking on Facebook and Twitter about how drunk they are. I tell you that, too. And it’s a good idea; nobody needs to be hanging their dirty laundry in public. Of course, if you think that laundry isn’t dirty, things get interesting, fast.

The issue then becomes whether what you think and your right to talk about it are more important than the possibility likelihood that someone who you really don’t need finding out about the things you do is listening. To deal with this (for example) in Germany, there’s a law being considered that would make it illegal for prospective employers to look into your background by checking your Facebook page. ... READ MORE of Got Something to Say About Your Employer? Stay Off Facebook! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (372 words, estimated 1:29 mins reading time)

Filed Under: Business Change




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