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Monthly Archives: December 2010

Biz Change ’10: Search Engine Optimization, Social Networks

Posted on December 27, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

2010 will be remembered as the year that business change was all about Social Networking and Search Engine Optimization.

Oh: And for Apple’s attempts to control the Media Business. And when Cloud Computing became real. And when Customer Service finally died . . . and was resurrected.

At least, that’s how we’ll remember 2010 at Answer Guy Central. Here’s a quick re-cap of the most important things we told you about in 2010. Strap in! . . .

Social Networking was the biggest buzz-phrase of 2010: ... READ MORE of Biz Change ’10: Search Engine Optimization, Social Networks at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (700 words, estimated 2:48 mins reading time)

Filed Under: Business Change, Customer Service, Media, Search Engine Optimization SEO

Christmas Eve Search Engine Optimization (SEO)

Posted on December 24, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Take a look at this post from yesterday’s Top Rank Online Marketing Blog. Lee Odden is one of the best-known and best-respected online marketing gurus around today, and he’s asked whether Search Engine Marketing (SEO) actually works, and whether it’s a good idea.

Well, Duh.

What’s great about this piece is that a bunch of people have chimed in, with all kinds of perspectives. And yes, many of Lee’s people are into the SEO thing, so the answers are predictably in favor of Search Engine Optimization and Search Engine Marketing (SEM). ... READ MORE of Christmas Eve Search Engine Optimization (SEO) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (509 words, estimated 2:02 mins reading time)

Filed Under: Marketing, Media, Search Engine Optimization SEO

Changing Norms: Handshakes and Twitter Pop Psychology

Posted on December 23, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hi! How Ya Doin’?        <shake hands>

While some people refuse the handshake convention on germophobic grounds, there’s always some ritual that takes place when you meet a new person, or encounter someone you don’t see all the time. On the Internet, these established social norms and conventions change.

Social Networking? Take away something as simple as a handshake and what you get is more like a social disconnect.

Almost eighteen months ago Seth Godin wrote about shaking hands. His main point was that social norms take time to develop, but that the Internet has become so large, so fast, that in social networking, there are no social norms. ... READ MORE of Changing Norms: Handshakes and Twitter Pop Psychology at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (392 words, 1 image, estimated 1:34 mins reading time)

Filed Under: Business Change

Get Outside Your Comfort Zone for Business Change

Posted on December 22, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

If you’ve missed it somehow, I’m not a big fan of style over substance. It’s why I spend a lot of time in jeans and a few good sports jackets instead of continuing to blow out my wardrobe the way I did years ago. And so every now and then I pick on Chris Brogan, who’s one of the smartest guys around but to me feels as though he’s saying almost nothing. Kinda reminds me of Tony Roberts, you understand?

Chris’ writing partner is a guy name Julien Smith. And I’ve come to believe that Julien is the guy who actually has something to say. Yesterday, Julien said plenty. ... READ MORE of Get Outside Your Comfort Zone for Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (259 words, estimated 1:02 mins reading time)

Filed Under: Business Change

Honesty: A Business Change That Works

Posted on December 21, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

Last month, a years-old lawsuit against Dell Computers was unsealed. And Dell’s actions as shown in the documents about the suit weren’t pretty.

Big deal. a huge company is less than forthcoming about the way they do business, and skirts honesty issues by never quite lying, but going out of their way to do less than what the swearing-in process in most US-based courts demands.

The words are “tell the truth, the whole truth, and nothing but the truth“. Did you ever ask yourself what that phrase means? ... READ MORE of Honesty: A Business Change That Works at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (454 words, estimated 1:49 mins reading time)

Filed Under: Business Change, Customer Service

FAIL!: Games, Movies, Business Change, & Disney Epic Mickey

Posted on December 20, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Christmas is almost here. If your kids are asking for new video games and you don’t have a clue where to start, I have a tip for you:  stay away from Epic Mickey.

Epic Mickey

It’s not that Epic Mickey isn’t great to look at. Very much the opposite. As even The New York Times pointed out, Epic Mickey is an absolutely gorgeous implementation of the world’s most famous mouse.

But as games go, Epic Mickey stinks worse than last year’s cheese. ... READ MORE of FAIL!: Games, Movies, Business Change, & Disney Epic Mickey at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (372 words, 1 image, estimated 1:29 mins reading time)

Filed Under: Business Change, Media

Article Too Long? Didn’t Read It? Hello, TLDR.IT

Posted on December 17, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Too Long, Didn't Read It TLDR.IT

Wouldn’t it be great if the Internet came with Cliff Notes so your already-shrunken attention span could be assaulted some more?

Wait; that question was too complex. OMG, LOL and ROTFL, TLDR.IT

The old adage about how you only have seconds to get someone’s attention is becoming more and more true; with an unlimited set of sources from which to get your information, the Internet has made attention spans impossibly short.

Or, shrinking that: ... READ MORE of Article Too Long? Didn’t Read It? Hello, TLDR.IT at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (253 words, 1 image, estimated 1:01 mins reading time)

Filed Under: Business Change, Content

Angry Birds’ Business Change: The Next Amazon.com?

Posted on December 16, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Angry Birds Create Business Change

Those Angry Birds are back, but they aren’t so angry any more. See what a few gazillion dollars and a business change model will do for a guy?

As of about a week ago, Angry Birds had been downloaded fifty million times. All by itself that’s an amazing number, and forget about the fact that Angry Birds sells for all of one dollar on iPhone and is free on Android smartphones. Fifty million people playing your game? Nice. ... READ MORE of Angry Birds’ Business Change: The Next Amazon.com? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (288 words, 1 image, estimated 1:09 mins reading time)

Filed Under: Business Change, Media

As SEO Gets Harder, SEO Tools Get Cheaper . . . Or Free!

Posted on December 15, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Once more, with gusto: Search Engine Optimization Matters. And SEO is one of the things we do very well here at Answer Guy Central; Click to learn about Answer Guy Search Engine Optimization Services.

Commercial delivered. Now here’s a tip: SEO isn’t all that hard. You can do it yourself. All you need is some knowledge, and the right tools. ... READ MORE of As SEO Gets Harder, SEO Tools Get Cheaper . . . Or Free! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (589 words, 1 image, estimated 2:21 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

When Billionaires Buy Software Patents

Posted on December 14, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

It sucks to be Paul Allen. Bill Gates’ co-founder of Microsoft just had his huge software patent lawsuit against almost everybody in the whole world thrown out of court.

OK, it actually rocks to be Paul Allen; despite having had one failure after another since leaving Microsoft, the guy’s a billionaires dozens of times over and lives like a king. But last week a federal judge dismissed the huge lawsuit Mr. Allen filed a few month back, and the tech-geek-cum-patent-troll is going to have to start over. What a mess. ... READ MORE of When Billionaires Buy Software Patents at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (389 words, estimated 1:33 mins reading time)

Filed Under: Business Change

Doctors Who LOWER Your Bills? THAT’S Business Change!

Posted on December 13, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

When a business change that helps you is started by someone that has no direct interest in your well being, it’s a surprise. When that money-grubbing, heartless medical doctor to whom you entrust your health and even your life is that business change agent . . . oh, wait . . .

Most of us make far less money than our physicians, and in a world where the practicalities of our doctors’ businesses include needing to see more patients than they really have time for just to make ends meet it can feel as though those doctors just don’t care about us. ... READ MORE of Doctors Who LOWER Your Bills? THAT’S Business Change! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (402 words, estimated 1:36 mins reading time)

Filed Under: Business Change

When Nobody has an Answer, What IS Great Customer Service?

Posted on December 10, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

We’ve been getting great feedback on The Answer Guy’s Customer Service Wall of Shame. And in a globally-driven, social networking-centric world, customer service looks more and more like the best way to make your business stand out.

But what happens when nobody can agree on what customer service is?

Remember the example of Constant Contact? When I decided to leave them, Constant Contact kicked into customer service mode by making an offer that I found insulting. But then a highly-placed Constant Contact employee reached out and did something simple that felt good: he asked what would have made me happy. ... READ MORE of When Nobody has an Answer, What IS Great Customer Service? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (780 words, 3 images, estimated 3:07 mins reading time)

Filed Under: Customer Service, Media

Design is Easy. Designers Who Get Web Marketing Are Hard

Posted on December 9, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

You hired a great designer. It looks great. And The Design of Your Web Site Stinks.

Sounds crazy, right? Here’s the thing: once upon a time, design was about how things looked, and nothing else. But on the Internet, design is also about how things work.

Your designer needs to understand not only your message and action points, but also what you’re trying to accomplish. ... READ MORE of Design is Easy. Designers Who Get Web Marketing Are Hard at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (292 words, estimated 1:10 mins reading time)

Filed Under: Business Change, Design

Taxation According to Dilbert

Posted on December 8, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

How easy is it to fix the budget deficit here in the United States? I’ve already done it. Click here for proof.

Think that’s too simple? Maybe. Or too hard, given the politics involved? OK, sure. So here’s an even better idea, courtesy of Dilbert creator Scott Adams: Make Rich People Pay the Entire Cost of Social Services. Then, they’d have incentive for the programs to work.

Talk about Business Change! ... READ MORE of Taxation According to Dilbert at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (276 words, estimated 1:06 mins reading time)

Filed Under: Business Change

Murdoch, ‘The Daily’: Bad for NewsCorp, Great for Apple iPad

Posted on December 7, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Apple’s iPad has been on the street for most of this year. It keeps selling, and keeps finding new outlets. It’s a very cool device, but as I’ve pointed out a few times, the iPad is evil.

Time Magazine going “buy us in print, read us on the iPad, or go away“ was a great example of the iPad being good for Apple and bad for everybody else. The way AppleTV works is similar; if you use one you’ll get your media Apple’s way, using Apple’s partners and approved software . . . period. ... READ MORE of Murdoch, ‘The Daily’: Bad for NewsCorp, Great for Apple iPad at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (383 words, estimated 1:32 mins reading time)

Filed Under: Business Change, Development, Media




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