by Jeff Yablon | Feb 28, 2011 | Marketing, Search Engine Optimization SEO
I wonder how much Penelope has paid Yelp for good reviews? OK, I don’t know whether that’s happened. I mention Penelope paying for good reviews on Yelp only because Yelp’s been accused of some underhanded business tricks, and a year ago I went so far...
by Jeff Yablon | Feb 25, 2011 | Business Process, Search Engine Optimization SEO
Yesterday Google turned the Search Engine Optimization world on its head. I had been all ready to write about Axl Rose today, as the erstwhile Guns N’ Roses front-man is the subject of a great article on Business Change in the latest issue of a major business...
by Jeff Yablon | Feb 24, 2011 | Business Process, Media
I have this little device in my bag of tricks. It’s called a Square, both because that’s its shape and because Square is the name of the company that manufactures The Square. Oddly, although there’s no web site to be found at square.com, Square the...
by Jeff Yablon | Feb 23, 2011 | Customer Service, Media, Search Engine Optimization SEO
Last week I talked about a simple way to deliver superb customer service: just do what you promise. I write about customer service quite a bit, and I’m passionate about it; customer service is what makes your business the right one to do business with, and this...
by Jeff Yablon | Feb 22, 2011 | Marketing, Media, Search Engine Optimization SEO
So I look down at my Droid one night last week, and there’s a nasty Tweet directed at me by Nick Denton. Nick is a famously-cantankerous (and very successful) blogger, and owns the Gawker Media family of blogs. Gawker includes in its stable Gizmodo, one of the...
