Connect With Us (+1) 646 827 3800

Achieving Influency* Through Long Tail Marketing and Search Modeling

Monthly Archives: August 2011

What Have You Sold Today? What Are You Doing To Change That?

I have a buddy who’s the best pure salesman I’ve ever met. “Pure salesman” meaning he’s been picking up the phone and getting people to say “yes” for decades. Strangers. Sales, baby! Sales! Sales! Sales!

I’ve known this guy for about ten years. I’ve seen him sell, and when he’s able to get someone on the phone who’s looking for whatever he’s selling he’s the guy I want doing the selling; he’s that good.

And now he’s struggling, and I mean in a big way. Because people don’t answer the phone any more.

How Search Engine Optimization Works (Exceptions Prove Rules)

This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren’t a Search Engine Optimization Consultant, yourself. I’ve mentioned the SEO credibility issue before, alluding to a friend who alternately refers to Search Engine Optimization as Multiple-Level-Marketing (MLM) and Snake Oil.

And despite being an SEO Consultant, and getting consistently great results for our Search Engine Optimization clients, I understand why SEO is so hard to take seriously. First, the very fact that you can make Google’s search results change sounds fishy. And second, speaking mathematically there’s a pretty obvious disconnect between the number of sites seeking high enough SEO results to make their investment make sense and the number of high-results slots available. SEO can’t possibly really work, right?





Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

Copyright © 2004-2013, PC-VIP Inc

Return Home

Connect With Us (+1) 646 827 3800