2012

Influency (And How True It Is That Google Owns Everything)

Posted on December 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Cute Tee Shirt, Dude. Google does kind of own your identity.

Or as I told you a few months ago, before it became a matter of Influency*, and before Influency became of dominant and imminent importance, Google Owns Everything.

We’re getting ready to drop the big Influency bomb of 2013, and in the course of our ongoing research I noticed today that somehow we’d become Google fourth-most important web site for the phrase “Google Owns Everything”. Search Engine Optimization? Sure, but the phrase Google Owns Everything isn’t one we’ve exactly “gone after” here. Nevertheless, there you have it. As of this writing, the broad and seemingly obvious statement “Google Owns Everything” is sending traffic to Answer Guy Central—and at a time when rankings are getting harder to come by! ... READ MORE of Influency (And How True It Is That Google Owns Everything) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (292 words, 1 image, estimated 1:10 mins reading time)

Filed Under: Influency, Marketing, Search Engine Optimization SEO

This Report is WRONG. So How DID That Guy Get To My Website?

Posted on December 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Three days ago, the visitor you see represented above came to Answer Guy Central for the very first time, and went directly to that day’s story on Influency, Google Now, and there being too much information floating around.

Except: he came “directly, or via local bookmark”. Stop and think about that for a moment.

It doesn’t seem possible that someone who’s never been to Answer Guy Central went out of their way to type “http://answerguy.com/2012/12/18/influency-google-now-expand-to-stock-prices/“; realistically, it doesn’t seem possible that anyone would type out that string. And because the visitor viewed only that one page, we know that he didn’t just type http://answerguy.com and then find the day’s story, or get referred to the story from another page. ... READ MORE of This Report is WRONG. So How DID That Guy Get To My Website? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (459 words, 1 image, estimated 1:50 mins reading time)

Filed Under: Influency, Marketing, Search Engine Optimization SEO

What Happens to Influency When You Google Yourself Too Much?

Posted on December 20, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Can You Google Yourself Too Much? When you’re me, even watching 2012 come to a close and thinking about Answer Guy Central’s almost-here Influency* re-branding comes in a distant second to questions like that one. Yeah, I know how weird that makes me.

Nevertheless, when a couple of people landed at Answer Guy Central yesterday by Googling the phrase “yeah I know I google myself too often“, it caught my attention.

I was surprised. I don’t feel as though I Google myself very often, and prior to today, the only time the phrase “google myself” had ever been published at Answer Guy Central was here, over three years ago. ... READ MORE of What Happens to Influency When You Google Yourself Too Much? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (447 words, 1 image, estimated 1:47 mins reading time)

Filed Under: Influency, Search Engine Optimization SEO

Search Engine Optimization? Influency*? Long Tail Marketing?

Posted on December 19, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

This week, I’ve been working with a new client, explaining a few things about Search Engine Optimization. He happens to be both an engineer type and a business school graduate, and because of that our conversations sometimes turn to the geeky, and the minutiae-laden.

He pointed out that both Search Engine Marketing (paid advertising) and Search Engine Optimization—in fact, on-line services in general—seem to rely on data sets with conflicting information. I was floored by his understanding, despite what I said a moment ago, and acknowledged the accuracy of his observation. ... READ MORE of Search Engine Optimization? Influency*? Long Tail Marketing? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1242 words, 1 image, estimated 4:58 mins reading time)

Filed Under: Influency, Marketing, Search Engine Optimization SEO

Google Now, Influency, And Too Much Information ‘Out There’

Posted on December 18, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Uh-Oh.

A few years back, I took a flyer buying stock in a company with what appeared to be pretty good prospects, trading at a low enough price that I was able to buy a large position without investing a tremendous amount of money.

That investment didn’t work out very well. As you can see, AVTI has been relegated to the NASDAQ “pink sheets”; the place where stocks with incredibly low share prices go to die. ... READ MORE of Google Now, Influency, And Too Much Information ‘Out There’ at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (391 words, 2 images, estimated 1:34 mins reading time)

Filed Under: Influency

When—If Ever—Can You Trust Google?

Posted on December 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

In Google, we trust. A few days ago, though, Google did something that has to call into question whether the search and advertising behemoth is trustworthy. Trust Google? That’s getting harder.

Let me be clear that I’m talking about some very specific stuff here. I still think my decision to start using a Chromebook was a good one, and I feel the same way about my Nexus 7 tablet. And despite Google’s continued tweaking of the way they do search and what it means to your privacy, I’m OK letting the Google pipe stay open all the time in all my devices. ... READ MORE of When—If Ever—Can You Trust Google? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (621 words, 1 image, estimated 2:29 mins reading time)

Filed Under: Business Change

Simplify, simplify, simplify . . .

Posted on December 14, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Remember the little “peanut men” of clip-art, circa 1995? It was a simpler time. Telephones were telephones, computers were computers, and unless you were The Computer Answer Guy, ne’er did the twain meet.

You want that time back, don’t you?

Yesterday’s post about bandwidth speeds being too difficult to qualify sent me on a trip down memory lane. Pinpointing how fast your downloads are running really can be hard, there are no “Any” Keys, and in general, computers are too hard to use. ... READ MORE of Simplify, simplify, simplify . . . at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (674 words, 1 image, estimated 2:42 mins reading time)

Filed Under: Business Change, Influency

What’s the REAL Answer to your Computer Question?

Posted on December 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

My favorite part about being The Computer Answer Guy was that I got a chance to help people out with what seemed like simple questions, often had complicated answers, and needed to be addressed in terms that mattered to the people asking them. I saw things like puzzles, and I got paid to solve them!

Of course, that’s what business is, and we all deal with that kind of thing every day. But to me, being The Computer Answer Guy was just plain fun. ... READ MORE of What’s the REAL Answer to your Computer Question? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (878 words, 1 image, estimated 3:31 mins reading time)

Filed Under: Business Change, Influency

Influency and Content Management: Shaken at Your Core

Posted on December 12, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Truer words that you see above have never been spoken.

Ever since the days when I was The Computer Answer Guy, I’ve lived in a world filled with both end users and programmers. I’ve made it my challenge to bridge those worlds for decades now, which is why I find questions like “Where’s My Any Key?” so funny . . . and so real.

It gives me a unique perspective. When programmers back in the day talked about “spaghetti code” (programming code that’s so redundant and undocumented that it becomes impossible to maintain), I understood it in a way that most non-programmers or not-quite-a-programmers just can’t get a handle on. ... READ MORE of Influency and Content Management: Shaken at Your Core at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (660 words, 1 image, estimated 2:38 mins reading time)

Filed Under: Content, Influency

Nothing is Free—Except Maybe Google (But Not Really)

Posted on December 11, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Nothing is Free. Nothing. Is. Free. NOTHING IS EVER FREE.

You knew that, right?

I’ve been sharing my ideas about business change with you for years, and one of the themes that’s recurred over and over is that Google—even if somewhere deep in their bowels they still believe in their old corporate ‘Don’t Be Evil‘ credo—has become and will continue to become more and more evil.

Of course, business is business; ‘evil’ no more belongs in a business lexicon than ‘justice’ belongs in a discussion about law. ... READ MORE of Nothing is Free—Except Maybe Google (But Not Really) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (489 words, 1 image, estimated 1:57 mins reading time)

Filed Under: Business Change

H1 Tags ARE Influency (and Great Search Engine Optimization)

Posted on December 10, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

If you read Answer Guy Central regularly, you’ve probably noticed that lately I’ve been teasing you with our upcoming re-launch. You don’t need to worry; we’re still all about business change, but we’re focusing the message on on-line marketing.

Everybody’s gotta eat, right?

In designing Answer Guy Central 3.0, we’ve decided that Search Engine Optimization, the absolute most important kind of business change you can undertake, is best presented as one part of what we’ve coined Influency*. So Influency, a not-exactly-common-but-still-used-occasionally word, is one we decided to go after as part of our own SEO targeting. ... READ MORE of H1 Tags ARE Influency (and Great Search Engine Optimization) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (625 words, 3 images, estimated 2:30 mins reading time)

Filed Under: Influency, Search Engine Optimization SEO

Headway Runs WordPress! WordPress Runs Headway! (Uh-oh)

Posted on December 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Ack!, as the character in the middle would say.

Today, I’m taking our old “computers are too hard” refrain in a whole new direction. Ready? Content Management Systems Are Too Hard.

As we get ready to re-brand and re-deploy Answer Guy Central around Influency*, I find myself asking again and again: What’s hard about this stuff? Of course, the accompanying question is then, What’s Easy? ... READ MORE of Headway Runs WordPress! WordPress Runs Headway! (Uh-oh) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1304 words, 1 image, estimated 5:13 mins reading time)

Filed Under: Business Change, Content, Design, Development, Media

Influency*, WordPress, and Web Site Design

Posted on December 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

If you own or run a restaurant—or any business—you need to take a look at what’s started happening at WordPress.com.

I could almost stop there and move on with my day, but let’s spin things, OK? Just hopping over to WordPress.com might be fun, but more than likely it isn’t the right answer for your business.

WordPress parent Automattic is becoming a very important company. Assuming there’s any accuracy to these numbers, Automattic’s baby now powers north of 17% of all web sites, and there’s no real second place in this race; a couple of other CMS platforms show up in the statistics, but they’re way behind WordPress. ... READ MORE of Influency*, WordPress, and Web Site Design at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (537 words, 1 image, estimated 2:09 mins reading time)

Filed Under: Business Change, Content, Design, Influency

Stolen Movies MAKE Money for Film Studios

Posted on December 5, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Stealing and Piracy of Movies is Good for Movie Studios

One of the world’s most successful venture capitalists and two music big-shots have gotten behind piracy. Now, as odd as it might sound, there’s (a little bit of) proof that piracy may actually help movie studios make money.

Despite Fred Wilson, Neil Young, and Elvis Costello all coming out in favor of media piracy, stealing movies and music is still . . . well . . . stealing. And forget legal nuances distinguishing copying from theft; if you take something from someone else without paying for it and you know you were supposed to pay, you’re stealing. ... READ MORE of Stolen Movies MAKE Money for Film Studios at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (410 words, 1 image, estimated 1:38 mins reading time)

Filed Under: Business Change, Influency, Media

A Free App That Tells You All You Need To Know About Design

Posted on December 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

This piece might sound like a commercial It’s not. We haven’t ever accepted advertising at Answer Guy Central, and while we have occasionally featured affiliate links here, such as our Amazon link for Tim Ferriss’ books, there’s zero recompense today for what might sound like a paid advertisement.

Ready? If you use an Android phone, go download Smart WiFi Toggler, Right Now.

I’m not actually all that excited about what Smart Wifi Toggler seems to do, because as one of the stragglers still on Verizon’s unlimited data plan for my mobile phone, conserving bandwidth isn’t a problem I need to face. And let me be clear that there are other Apps that do even more management of your mobile device’s radio connections, sometimes with pretty great effect. ... READ MORE of A Free App That Tells You All You Need To Know About Design at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (775 words, 1 image, estimated 3:06 mins reading time)

Filed Under: Business Change, Design

Connect With Us (+1) 646 827 3800

Yearly Archives: 2012

Influency (And How True It Is That Google Owns Everything)

This Report is WRONG. So How DID That Guy Get To My Website?

What Happens to Influency When You Google Yourself Too Much?

Search Engine Optimization? Influency*? Long Tail Marketing?

Google Now, Influency, And Too Much Information ‘Out There’

When—If Ever—Can You Trust Google?

Simplify, simplify, simplify . . .

What’s the REAL Answer to your Computer Question?

Influency and Content Management: Shaken at Your Core

Nothing is Free—Except Maybe Google (But Not Really)

H1 Tags ARE Influency (and Great Search Engine Optimization)

Headway Runs WordPress! WordPress Runs Headway! (Uh-oh)

Influency*, WordPress, and Web Site Design

A Free App That Tells You All You Need To Know About Design

Connect With Us (+1) 646 827 3800