by Jeff Yablon | Feb 25, 2013 | Business Process, Influency, Marketing, Media
Less than ten months ago, Microsoft paid $800 million for one-sixth of one part of Barnes and Noble. I told you then that it was a ridiculous valuation, but numbers notwithstanding thought that Microsoft was making a good move buying their way into a new market. Now,...
by Jeff Yablon | Feb 22, 2013 | Influency, Search Engine Optimization SEO
Wouldn’t it be great if Google shared some insight into how they actually work? You know, like in “how to get found”? We’ve been sharing information about Google’s Secret Sauce for years.The recipe keeps changing and Google doesn’t...
by Jeff Yablon | Feb 20, 2013 | Influency, Marketing, Media
The Influency and Integrated Marketing onion is about to get its layers peeled back. And as complex as the topic of Influency can be, new issues are always popping up. Yesterday, I was in the car, and because I had left my iPod at home plugged my Galaxy Nexus...
by Jeff Yablon | Feb 15, 2013 | Content, Influency, Media
Ever wonder why your cell phone doesn’t work when you’re in a tunnel? Or on the subway, 100 feet under ground? Of course not. You have no cell service because you have no contact with a cell tower. It’s basically the same problem as your WiFi signal...
by Jeff Yablon | Feb 13, 2013 | Content, Influency, Marketing
This Influency stuff is big. It’s everywhere. It’s a little scary, maybe. But influence(y) we must, so … This morning I came across an article about on-line dating. I’m Jewish. I’ve used JDate. And so while I’m not on the market,...
