"brian clark"

Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media)

Posted on May 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem. ... READ MORE of Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (849 words, 2 images, estimated 3:24 mins reading time)

Filed Under: Content, Influency, Marketing, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", "social media", content, influency*, Lee Odden, marketing

Replacing ‘Marketing’ with ‘Customer Service’? Louis CK !

Posted on July 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Yesterday, I told you about great customer service—and really bad customer service, too, from my recent trip to London. Today, we’re back in The States, and the customer service protagonist du jour is one Louis CK.

Yes, that Louis CK. The foul-mouthed and funny comedian who turned marketing on its ear late last year is at it again. Louis CK is about to do a stand-up tour and is selling all the tickets himself. ... READ MORE of Replacing ‘Marketing’ with ‘Customer Service’? Louis CK ! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (358 words, 1 image, estimated 1:26 mins reading time)

Filed Under: Business Change, Customer Service, Marketing, Media • TAGged with Tags: "customer service", Business Change, craig newmark, louis ck, marketing

The Smartest Man In Business Today

Posted on June 22, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

We all have people whose every word we follow, hanging on to each and ever utterance out of our personal gurus’ mouths as though they were . . . well . . . gurus.

Much to my surprise, even I have a few followers who look to me like a seer of some sort. I’ve never been comfortable with that; I remember when I was doing TV and radio as The Computer Answer Guy and the occasional fan would contact me gushing compliments my reaction usually ran along the lines of mumbling “it’s just what I do . . . ” ... READ MORE of The Smartest Man In Business Today at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (981 words, 1 image, estimated 3:55 mins reading time)

Filed Under: Business Change, Marketing, Media • TAGged with Tags: "content management", brian clark, Business Change, copyblogger, gurus

Business Consulting, Technology, Art Vs. Science, SEO

Posted on March 2, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

The other day, Lee Odden, a marketing consultant who I’ve mentioned here a couple of times, wrote a post on a topic I’ve been talking about for … well, for a pretty long time.

Lee’s subject was pretty simple: Search Optimization is just one piece of the marketing equation. Whether you see SEO as Art, Science, or a cross between the two, Search Engine Optimization is no longer something that stands on its own. ... READ MORE of Business Consulting, Technology, Art Vs. Science, SEO at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (412 words, estimated 1:39 mins reading time)

Filed Under: Business Change, Marketing, Search Engine Optimization SEO • TAGged with Tags: "long tail marketing", "search engine optimization", Business Change, computers, Lee Odden, marketing

Context, Authenticity, Social Networking

Posted on January 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Why is is so hard, the more we communicate, to actually say anything?

Even more: if you do manage to say something why does social networking make it so easy for people to apply the wrong context to what you say—or apply no context at all?

Last night, Brian Clark, a Search Engine Optimization consultant of some reputation, tweeted a couple of times. He was complaining—I think— about people taking his words out of context: ... READ MORE of Context, Authenticity, Social Networking at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (330 words, estimated 1:19 mins reading time)

This why twitter is flawed. You can treat it as a narrative stream all you want, but people react to the most recent tweet with no context.

Filed Under: Business Change, Design, Marketing, Media • TAGged with Tags: "chris brogan", "social networking", authentic, authenticity, brian clark, context, copyblogger

The Conflict of The F-Bomb

Posted on October 3, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

One of the funniest pieces of stand-up comedy I’ve ever come across is by a guy named Ron White. Mr. White’s comedy routine revolves in large part around a southern redneck persona that, while clearly rooted in his real life experiences, I suspect he left behind when he started making millions of dollars and wearing expensive suits.

Ron White is not a “clean” comedian. His routines include swearing—lots of swearing. And while I no longer find four-letter words funny any more than I do fart and poop humor, Ron White’s comedy would be a lot less funny if he edited those words out. ... READ MORE of The Conflict of The F-Bomb at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (640 words, estimated 2:34 mins reading time)

Filed Under: Business Change, Design, Media • TAGged with Tags: brian clark, Business Change, communication, f-bomb, fbomb, hypocricy, ron white fans, swearing

The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t

Posted on March 25, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Yesterday, I came across a post at SEOptimise.com. It was a discussion about whether Search Engine Optimization works, and who falls on which side of the issue.

As an SEO Consultant I found the conversation fascinating, if not especially well presented, and I commented. here’s that comment:

I’d like to agree with you. In fact, to a point I do. But I also think that to hold up those examples as being somehow endemic is missing the point. ... READ MORE of The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (542 words, estimated 2:10 mins reading time)

Filed Under: Marketing, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", AOL, SEO, snake oil, Tim Armstrong

NOFOLLOW: The Bane of Search Engine Optimization (SEO)

Posted on January 17, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

At the end of 2009 I told the story of C|Net’s Managing Editor asking me to keep reading his company’s stuff, keep commenting, but not seek attribution. I called him out for that ridiculous request both because I knew his motivation was to hamper my Search Engine Optimization efforts and out of indignation. Honestly, it was mostly about the latter.

Imagine asking someone to an event, putting them up on stage with a microphone, having them express their opinion, but not allowing them to identify themselves. Same thing. Ridiculous. ... READ MORE of NOFOLLOW: The Bane of Search Engine Optimization (SEO) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (585 words, estimated 2:20 mins reading time)

Filed Under: Design, Development, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", "what is spam", coopetition, nofollow, SEO

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