Connect With Us (+1) 646 827 3800

Achieving Influency* Through Long Tail Marketing and Search Modeling

Search Results for: "customer service"

In Customer Service, When Can You Say “No” ?

Posted on April 25, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

The Customer Service Equation

The stuff in the picture is corny, isn’t it? Throw together the right set of tiles and you can win at the customer service game! The customer service equation is easy to solve! The customer is always right!

Well, no, to all of those things including the one about the customer always being right. You’re allowed to say “no” to customers, just as long as you’re willing to see them become ex-customers. You’re even allowed to say no to the customers you want to keep if you say it politely, firmly, and are willing to discuss the issues you’re saying no about in terms that matter to the customer. ... READ MORE of In Customer Service, When Can You Say “No” ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1016 words, 1 image, estimated 4:04 mins reading time)

Filed Under: Influency • TAGged with Tags: , ,

Influency, Great Customer Service, and NOT Using HostGator

Posted on April 24, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hostgator, Customer Service, Great Intentions, and Influency

I hate this story.

I hate it because of how it got started, how it ends, and how I spent way too many hours over the last couple of weeks and especially the last couple of days. I hate that I’m not doing business with the Snappy Gator you see above. ... READ MORE of Influency, Great Customer Service, and NOT Using HostGator at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1353 words, 2 images, estimated 5:25 mins reading time)

Filed Under: Business Change, Customer Service, Influency • TAGged with Tags: , , ,

Livefyre? Bad Idea. But Not For Why You Might Think …

Posted on April 5, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Livefyre: A Great Idea, But Not for Comments

When you’re The Answer Guy, you need to have answers ready for tough questions. And for the time being, my answer to “is Livefyre a good idea?” is, sadly, an emphatic no.

This makes me sad, but probably not for the reason you’re thinking. Livefyre does what it’s supposed to do and we could see that from the moment we installed it yesterday. But technologically speaking, Livefyre is a bit of a mess. And while it tries to make good on its promises, like letting you keep all your Search Engine Optimization juice, Livefyre creates other influency-sapping issues. ... READ MORE of Livefyre? Bad Idea. But Not For Why You Might Think … at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (949 words, 1 image, estimated 3:48 mins reading time)

Filed Under: Content, Influency • TAGged with Tags: , , , , ,

Comments, Optimization, and Influency

Posted on April 4, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 12 Comments

Comments, SPAM, Livefyre, and Influency

I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why.

Last week, our old friend Adam Popescu wrote a story about … comments. It might seem like an unimportant subject, but in the Influency game very little is insignificant.

Popescu wrote about a subject that’s been on my mind for quite a while: what’s the right way to manage comments on your blog or website? ... READ MORE of Comments, Optimization, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (642 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO • TAGged with Tags: , , , , , ,

JetBlue: A Study in Great Customer Service

Posted on March 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

What's Influency? Great Customer Service from JetBlue

JetBlue says they want to bring humanity back to air travel. Today, they proved their point. Listen to this:

I’m in Miami for a few days. I happened to fly JetBlue. I’ll be returning to New York on Monday, and as seems to be the standard in my life lately found myself earlier today needing to tweak my travel plans.

I called JetBlue and asked what was involved in moving my flight up by a few hours. The choices were either pay $100 per person plus difference in fare, similar to the story I got last year from Virgin America, or WAIT UNTIL 12:01 AM ON MONDAY AND CHANGE FOR $50, period. ... READ MORE of JetBlue: A Study in Great Customer Service at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (295 words, 1 image, estimated 1:11 mins reading time)

Filed Under: Influency • TAGged with Tags: , ,

How To Get A Wireless Carrier To Lower Your Monthly Charge

Posted on March 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Republic Wireless: A Wireless Telecom Carrier Offers a 'Fair' Price

Influency comes in many forms, and with almost everyone having a mobile phone, your wireless telecom carrier sure does occupy a position of influency in your life. You’ll pay what they tell you, or bad things will happen.

Or maybe not.

Over three years ago, Google took a shot at disrupting the wireless telecom business when they introduced the NexusOne. Nothing happened. But time has passed, business has changed, and the idea of buying a phone inexpensively and taking it to another carrier is starting to mature. ... READ MORE of How To Get A Wireless Carrier To Lower Your Monthly Charge at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (458 words, 1 image, estimated 1:50 mins reading time)

Filed Under: Business Change, Customer Service, Influency • TAGged with Tags: , , , ,

Warren Buffett Gets Into Social Media

Posted on March 7, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Warren Buffett Makes for Influential Long Tail Marketing

Yesterday, Warren Buffett started hanging out at Answer Guy Central.

Strange (and unlikely) as that sounds, I’m only partially kidding. As you can see from the graph at the top of this post, a story I wrote almost a year ago about Warren Buffett’s browser preference suddenly started drawing a lot of traffic, yesterday.

130 views hardly qualifies as “a lot of traffic” in many senses, of course, but when something written a year ago that had previously been read all of 230 times suddenly spikes so highly, something‘s happened. And that something is Influency*, through long-tail marketing. ... READ MORE of Warren Buffett Gets Into Social Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (381 words, 1 image, estimated 1:31 mins reading time)

Filed Under: Content, Influency, Media, Search Engine Optimization SEO • TAGged with Tags: , , , , ,

Influency News Archive, March 2013

 

 

Answer Guy Central’s Influency News

Here’s your monthly issue of Answer Guy Central’s Influency News, your one stop for Business Change and Integrated Marketing.

Click Any of The Links To Read Our Spin On These Business Changing Items, as published at Answer Guy Central during January 2013

Why Doesn’t Google Change Your Music’s Albums? Influency.

Posted on February 20, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Influency and Google Play Music Manager

The Influency and Integrated Marketing onion is about to get its layers peeled back. And as complex as the topic of Influency can be, new issues are always popping up.

Yesterday, I was in the car, and because I had left my iPod at home plugged my Galaxy Nexus SmartPhone into the car stero to listen to music.I wanted to play a particular album, scrolled until I found it, and noticed that Google Play Music showed only four of the album’s nine tracks.

Uh-Oh. ... READ MORE of Why Doesn’t Google Change Your Music’s Albums? Influency. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (717 words, 1 image, estimated 2:52 mins reading time)

Filed Under: Influency, Marketing, Media • TAGged with Tags: , , ,

Influency and Customer Service; Fraud at Verizon Wireless

Posted on February 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

verizon wireless customer service at store 344203, 1187 third avenue 10021, phone 212 606 4700

Infleuncy is a tricky subject. Unless it isn’t. Be everywhere, all the time, be ready to handle your customers’ needs, and unless you’re after negative influency, never accuse your customers of committing fraud.

I’m a long-time Verizon Wireless customer. Long as in “almost twenty years of uninterrupted service”. I control more than a few Verizon Wireless phone lines for myself, PC-VIP Inc. and Answer Guy Central, and our customers. As you know, though, Verizon Wireless has elevated bad customer service to an art form; so much so that about a year ago we rechristened The Answer Guy’s Customer Service Wall of Shame as The Answer Guy’s Verizon Wireless Customer Service Wall of Shame. ... READ MORE of Influency and Customer Service; Fraud at Verizon Wireless at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (784 words, 1 image, estimated 3:08 mins reading time)

Filed Under: Customer Service, Influency • TAGged with Tags: , ,

Influency: When You Can’t Find Yourself, Who Can Find You?

Posted on January 17, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

All the tools in the world don’t matter, if you use them like toys.Having 50 GB OF FREE CLOUD STORAGE!!! isn’t meaningful unless you use it, any more than having more pixels on a screen than you can see.

I’ve just come across Otixo. It’s a great solution to a growing problem; we have “stuff” scattered all across the Internet in various “cloud” locations, but as soon as you use more than one you create questions about what got stored where. And good luck moving things from one place to another.

Otixo Cloud Computing and Easier Storage Management ... READ MORE of Influency: When You Can’t Find Yourself, Who Can Find You? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (521 words, 1 image, estimated 2:05 mins reading time)

Filed Under: Business Change, Influency • TAGged with Tags: , , , , , , ,

Influency*, WordPress, and Web Site Design

Posted on December 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

WordPress CMS Content Post Count

If you own or run a restaurant—or any business—you need to take a look at what’s started happening at WordPress.com.

I could almost stop there and move on with my day, but let’s spin things, OK? Just hopping over to WordPress.com might be fun, but more than likely it isn’t the right answer for your business.

WordPress parent Automattic is becoming a very important company. Assuming there’s any accuracy to these numbers, Automattic’s baby now powers north of 17% of all web sites, and there’s no real second place in this race; a couple of other CMS platforms show up in the statistics, but they’re way behind WordPress. ... READ MORE of Influency*, WordPress, and Web Site Design at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (537 words, 1 image, estimated 2:09 mins reading time)

Filed Under: Business Change, Content, Design, Influency • TAGged with Tags: , , , , ,

Virtual VIP Changes Archive, December 2012

 

Virtual VIP News

by Answer Guy Central

You get a car! And YOU get a car! And YOU GET A CAR!

But if you misspell “car”, did the marketing work?

I’d like to introduce you to Reggy. She is, as you can see, very likely the cutest dog ever. And it’s a good thing she is, because Reggy is the desktop on my shiny new Google Chromebook computer, and I can’t cover her up with icons.

... READ MORE of Virtual VIP Changes Archive, December 2012 at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (335 words, 4 images, estimated 1:20 mins reading time)

A Free App That Tells You All You Need To Know About Design

Posted on December 3, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Smart Wi-Fi Toggler: An App Design Business Change That Works

This piece might sound like a commercial  It’s not. We haven’t ever accepted advertising at Answer Guy Central, and while we have occasionally featured affiliate links here, such as our Amazon link for Tim Ferriss’ books, there’s zero recompense today for what might sound like a paid advertisement.

Ready? If you use an Android phone, go download Smart WiFi Toggler, Right Now.

I’m not actually all that excited about what Smart Wifi Toggler seems to do, because as one of the stragglers still on Verizon’s unlimited data plan for my mobile phone, conserving bandwidth isn’t a problem I need to face. And let me be clear that there are other Apps that do even more management of your mobile device’s radio connections, sometimes with pretty great effect. ... READ MORE of A Free App That Tells You All You Need To Know About Design at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (775 words, 1 image, estimated 3:06 mins reading time)

Filed Under: Business Change, Design • TAGged with Tags: , , , , ,

The 2012 version of ‘It Takes a Village’

Posted on November 19, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

It Takes a Village Drawing

Regular readers know that I lost my sister a few months ago. It was and has been, either surprisingly (you’re both in your 50s!) or unsurprisingly (I lost my sister!) a tremendously impactful and painful thing. Barbara and I were close and in pretty much constant contact, and ‘replacing her’, as if that’s either possible or a good idea, hasn’t been easy. ... READ MORE of The 2012 version of ‘It Takes a Village’ at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1008 words, 1 image, estimated 4:02 mins reading time)

Filed Under: Business Change, Customer Service, Influency • TAGged with Tags: , , , ,

Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

Copyright © 2004-2013, PC-VIP Inc

Return Home

Connect With Us (+1) 646 827 3800