"gary Vaynerchuk"

Gary Vee Climbs a Vine, Watches Porn, and Markets Influency*

Posted on January 28, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there.

This morning I’m thinking about Dove soap. Dove, a brand of homegoods-conglomerate Proctor and Gamble’s main competitor, Unilever, is a client of wine-geek-turned-marketing-consultant Gary Vaynerchuk‘s Vaynermedia. And last week Garyvee, as he’s known to his million Twitter followers, advised his client Dove to start playing with a new toy called Vine. Here are the results:

Our #firstpost on Vine! Definitely a strike, thanks to some last pin #magic. http://t.co/l5e9wPVh ... READ MORE of Gary Vee Climbs a Vine, Watches Porn, and Markets Influency* at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (565 words, 1 image, estimated 2:16 mins reading time)

Filed Under: Business Change, Marketing • TAGged with Tags: "gary vaynerchuk", "long tail marketing", Business Change, chatroulette, influency*, media, vine

The Smartest Man In Business Today

Posted on June 22, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

We all have people whose every word we follow, hanging on to each and ever utterance out of our personal gurus’ mouths as though they were . . . well . . . gurus.

Much to my surprise, even I have a few followers who look to me like a seer of some sort. I’ve never been comfortable with that; I remember when I was doing TV and radio as The Computer Answer Guy and the occasional fan would contact me gushing compliments my reaction usually ran along the lines of mumbling “it’s just what I do . . . ” ... READ MORE of The Smartest Man In Business Today at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (981 words, 1 image, estimated 3:55 mins reading time)

Filed Under: Business Change, Marketing, Media • TAGged with Tags: "content management", brian clark, Business Change, copyblogger, gurus

In Praise of Chris Brogan and Video Production Values

Posted on January 26, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I’ve mentioned Chris Brogan here quite a few times. Sometimes, I praise him. More often, I call Mr. Brogan out for being disingenuous, or inauthentic. Once, I suggested Chris wasn’t very smart, which he didn’t care for (although I think he missed the context of my commentary).

Today, I come not to bury Chris Brogan, but to praise him. ... READ MORE of In Praise of Chris Brogan and Video Production Values at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (391 words, estimated 1:34 mins reading time)

Filed Under: Business Change, Marketing, Media • TAGged with Tags: "chris brogan", blogging, Business Change, journalism, pirillo, video

The Conflict of The F-Bomb

Posted on October 3, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

One of the funniest pieces of stand-up comedy I’ve ever come across is by a guy named Ron White. Mr. White’s comedy routine revolves in large part around a southern redneck persona that, while clearly rooted in his real life experiences, I suspect he left behind when he started making millions of dollars and wearing expensive suits.

Ron White is not a “clean” comedian. His routines include swearing—lots of swearing. And while I no longer find four-letter words funny any more than I do fart and poop humor, Ron White’s comedy would be a lot less funny if he edited those words out. ... READ MORE of The Conflict of The F-Bomb at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (640 words, estimated 2:34 mins reading time)

Filed Under: Business Change, Design, Media • TAGged with Tags: brian clark, Business Change, communication, f-bomb, fbomb, hypocricy, ron white fans, swearing

Chris Brogan, Steve Jobs, and “Until” Business Change

Posted on August 26, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

When Steve Jobs announced his resignation as CEO at Apple two night ago, the business press all but stopped talking about anything else. And Steve Jobs has had so great an impact on the way what I’ll sum up simply as “computing devices” work that this tribute to a genuine visionary makes sense. I can’t think of anyone who’s changed business more than Steve Jobs, no matter my discomfort with Apple’s business practices and misgivings with most of Apple’s products. ... READ MORE of Chris Brogan, Steve Jobs, and “Until” Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (456 words, 1 image, estimated 1:49 mins reading time)

Filed Under: Business Change, Marketing • TAGged with Tags: "chris brogan", Business Change, steve jobs, until

If You Call Yourself “Authentic”, Can You BE Authentic?

Posted on August 16, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

A few months ago I wrote a piece accusing Chris Brogan of being less smart than Gary Vaynerchuk. Chris didn’t like it, and he said so.

Because it’s my nature to care about the impact I have on people, it bothered me that I had hurt Mr. Brogan’s feelings. I mean that sincerely. I mean it authentically.

A couple of weeks ago, Chris Brogan wrote on the subject of authenticity. He essentially said that we can’t be authentic because we all have filters. ... READ MORE of If You Call Yourself “Authentic”, Can You BE Authentic? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (272 words, estimated 1:05 mins reading time)

Filed Under: Business Change, Marketing • TAGged with Tags: "chris brogan", authentic, honesty, marketing

Matt Drudge, Tribes, Facebook, Twitter, and You

Posted on May 10, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Facebook became bigger than Google over a year ago. Twitter is huge. But you know who’s bigger? Matt Drudge.

Drudge, the impresario of The Drudge Report, of course isn’t actually bigger than Twitter or Facebook. But he’s more influential. The Drudge report sends more traffic to other web sites than anyone else, including Facebook and Twitter.

That doesn’t help Matt Drudge directly, not that he needs help. Except: maybe it does; if The Drudge Report drives that much traffic, it can sell that much more advertising, at a higher price. ... READ MORE of Matt Drudge, Tribes, Facebook, Twitter, and You at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (200 words, estimated 48 secs reading time)

Filed Under: Business Change, Media • TAGged with Tags: drudge, facebook, tribes, twitter

Virtual VIP Changes Archive, April 2011

... READ MORE of Virtual VIP Changes Archive, April 2011 at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (467 words, 1 image, estimated 1:52 mins reading time)

Gary Vaynerchuk is Smarter Than Chris Brogan. Here’s Why:

Posted on March 31, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

I walk this funny line between believing in stuff like “The Power of Positive Thinking” self-help ideals and thinking it’s pure bunk. I could go on and on about how that hits me and what it means for my clients, but instead I’ll wrap it in a simple package:

Do What You Promise.

The “Do What You Promise” thing has appeared here several times, and it matters. Especially in a business change and customer service environment such as what exists when the only way you can differentiate yourself from thousands of other potential contractors and business partners, your word, and correctly setting expectations, is everything. ... READ MORE of Gary Vaynerchuk is Smarter Than Chris Brogan. Here’s Why: at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (456 words, estimated 1:49 mins reading time)

Filed Under: Business Change, Customer Service, Marketing • TAGged with Tags: "chris brogan", "customer service", "do what you promise", "gary vaynerchuk", Business Change

When You’re a DJ Don’t Say “Stop Making Music”

Posted on October 20, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Today I had the pleasure of speaking on Search Engine Optimization at a business show in New York City. SEO is one of the things we’re pretty darned good at here at Answer Guy Central, and while I was waiting to go on I wandered into a session being conducted by Gary Vaynerchuk and Robert Scoble.

Robert is one of those guys who has amassed a huge following on Twitter, mostly by making people angry and talking way too much. Gary, on the other hand, has built a very successful business, written a New York Times Bestseller, and while his act is getting old is clearly bright. Very bright. ... READ MORE of When You’re a DJ Don’t Say “Stop Making Music” at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (343 words, estimated 1:22 mins reading time)

Filed Under: Business Change, Development, Marketing • TAGged with Tags: "gary vaynerchuk", coopetition, SEO

Clear Your Business Change Head. Eat Business Change Fish.

Posted on May 21, 2010 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

A couple of days ago, while talking about about planning and genuine, substantive business change, I told you about Dan Barber. Dan’s the chef/owner of Blue Hill Farm in Westchester County NY, where for a mere $650 or so you and a friend can have dinner.

If you haven’t read that post, I encourage you to do so now, and most important, watch the video of Dan talking about fish.

Fish could be your biggest business change. Ever. ... READ MORE of Clear Your Business Change Head. Eat Business Change Fish. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (329 words, estimated 1:19 mins reading time)

Filed Under: Business Change • TAGged with Tags: "scott adams", Dan Barber, dilbert

Is Business Change All Business? Is Social Networking Altruistic?

Posted on December 31, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 15 Comments

OK, year-end business change tidbit: And it’s more than a mouthful . . .

Business isn’t always an easy sport. I often say there’s very little about business that any reasonably intelligent person can’t figure out, but when it comes time to mix it up, roll it into a ball, and turn out a delicious piece of bread, things get . . . sticky.

So as we enter a new year, my question for you is: What is your Social Networking Strategy? ... READ MORE of Is Business Change All Business? Is Social Networking Altruistic? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (422 words, estimated 1:41 mins reading time)

Filed Under: Business Change, Development • TAGged with Tags: "gary vaynerchuk", "social networking", altruism, facebook, guy kawasaki, linkedin, twitter

Why Social Media Matters: French People Don’t Understand Service

Posted on December 11, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Still on the fence over Twitter, Facebook, and social networking in general? Look to France for an understanding of why the most important business change you can make is jumping in, and right now.

This week, the LeWeb conference went down in Paris. It attracted a serious group of big names. Chris Pirillo (the Lockergnome), Gary Vaynerchuk (a geeky wine expert from New Jersey), and many other “important” people you may well not have heard of. Among them: Robert Scoble, a guy whose name has become synonymous with using Twitter all the time. ... READ MORE of Why Social Media Matters: French People Don’t Understand Service at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (399 words, estimated 1:36 mins reading time)

Filed Under: Business Change, Customer Service, Media • TAGged with Tags: "social media", "social networking", facebook, pirillo, scoble, twitter, vaynerchuk

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