The Pantless Weasel is back, and just in time.
We’re getting ready to really peel back the layers of the onion of search engine optimization and long tail marketing here at Answer Guy Central, and Dilbert’s Scott Adams has decided to help, jumping on the SEO and social media issue, saying once again that people who claim to be experts at getting you good position in search engines are selling snake oil.
And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google.
Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now, it’s happened to Home Depot.
The subject of what Google allows and what’s considered grounds for penalty is one that fascinates me, both because my mind loves puzzles like this one and because The Answer Guy does Search Engine Optimization. And Home Depot did something last week that falls right into puzzle territory. They asked contractors to link to the Home Depot web site, which isn’t actually forbidden, but then suggested that the contractors could hide the links, which is.
If you know me, you know I don’t do “politically correct”. If you don’t know me, all the proof you need is to read a piece like the one I wrote yesterday, criticizing Gina Trapani and her NarrowTheGapp Project for inventing a social problem that doesn’t really exist.
Here’s an even better one:
At SXSW, the annual tech-weenie gathering in Austin Texas, there are a bunch of people walking around wearing tee-shirts like the one you see above. These folks are carrying wireless 4G Hotspots, making Internet access a lot easier and collecting voluntary fees from people who access the Internet through their devices. The guys in the tee shirts keep all the money they collect.
Dilbert hates Search Engine Optimization. Dilbert’s pointy-haired boss, on the other hand, loves SEO. Or Scott Adams has a commentary on just how ugly a game Search Engine Optimization is.
Me? SEO is what I do. Contact me, and I’ll get your website ranked higher by Google. Yes, I’m that pantless weasel (and Google thinks this page should rank for pantless weasel, too).
When Dilbert starts talking Black-Hat SEO, you know something real is happening.
This is today’s Dilbert. And while Dilbert’s pointy-haired boss probably doesn’t get it, you can bet that Dilbert and his creator Scott Adams sure do. Search Engine Optimization works. But while even so egregious a black-hat campaign as the JC Penney debacle can be recovered from, Black-Hat SEO will get you dropped right to the bottom of the search heap.
But SEO Works, and it’s your best chance at successful internet marketing.
What To Do?
Who Runs Your Business?
I’ve made no secret about how smart I believe Dilbert creator Scott Adams to be. Today, he’s . . . confusing me. And that’s a good thing.
It takes very little time for most business operators to figure out that nothing stands still, and the greatest skill you can acquire is learning how to understand business change and when it’s times to implement it. So you learn and you tweak and you either hire someone, run things yourself, or you outsource to a company like (for example) The Answer Guy.
Is This News? Dilbert ‘s Scott Adams is Still One Smart Guy!
Scott Adams is one of the funniest guys in the world. At least I think so.
Is repackaging of news news? You might be tempted to say no, but when The Daily Show does it, many of Jon Stewart’s fans are getting their only news of the day. Sad to say, MSNBC and FoxNews are guilty, too; they spend tons “reporting”, but then their editorial spin is where all the real attention goes. Not “Fair and Balanced” in any of the above cases, especially in the televised versions.
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