In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem.
I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights.
Or that Seth Godin, a marketing legend who feels as though he’s pretty much dropped out of sight lately, could cross my radar so soon after a piece I recently wrote about him. And Seth’s point, for a second time in a week, boils down to this:
Sometimes, even in marketing, it’s OK to be a contrarian.
Who is this man?
I’d like to tell you that there’s an Answer Guy Action Figure, but alas, this follicly-challenged devil is one Seth Godin. Seth, who’s been mentioned more than a few times at Answer Guy Central, is a fantastically successful and popular author and a legend of sorts in the marketing business. And there really is a Seth Godin Action Figure; I’ve seen it in a store.
We haven’t mentioned Seth Godin in a while. Yesterday, I came across Seth’s latest musings, and had to pass them on. I’m paraphrasing, but what Seth says is that low-hanging fruit isn’t always the fruit you want to pick.
It’s almost time for the Presidential Election here in the USA. I supported Barack Obama four years ago, but this time around I find myself—despite still hoping President Obama gets four more years to do the job—disappointed in the options. Political statement complete. Now, let’s talk Search Engine Optimization.
Sometimes, this stuff all changes too fast, even for me, your friendly neighborhood business change guy.
But the intersection between technology, business, and people’s behavior is one that we pay attention to, because there’s no other choice. And that change just keeps coming. How fast? Take a look at this:
This is a sign-up form to become a publisher at Atavist. Atavist is—or will be—a book publisher. Atavist is starting as a pure eBook play, with “plans” to one day print the real thing. Oh: and Atavist is backed by a $20 million investment from Barry Diller and Scott Rudin, two top-of-the-foodchain media guys.
The other day, I received this note from a reader:
Do you know if Julian will be publishing his book on the Nook? I really wanted to read it,but like many others, I won’t be buying a Kindle.
I responded that I didn’t know what Julien Smith’s long-term plans were for The Flinch:
I know that Julien INTENDS to make the book platform-agnostic, as I explained in the article. But from what he’s told me it’s hard to know when that might happen. Domino’s business plans are kind of open-ended on time, if clear on plans.
“Did you see last night’s season opening episode of Breaking Bad?”
I didn’t; I just don’t watch very much TV, and despite one amazing review after another and strings of Emmy Awards, I don’t watch Breaking Bad, or Mad Men, and was never a 24 or a West Wing fan. Further, I got off the “did you see . . . last night” merry-go-round a long time ago; I’ve used a DVR for over a decade. TV has been an on-demand sport for me for a long time.
This might come off as self-congratulatory. Or it might sound like I’m surprised.
Both are correct.
This morning, I came across this piece at Henry Blodget’s Business Insider. In it, Henry praises Marketing Guru Seth Godin for this short post.
I’ve mentioned Henry Blodget here a couple of times, Seth Godin repeatedly. If you read what I think about Blodget and what I have to say about Godin you’ll see that I have widely different opinions of these two very successful men. But today I praise Henry Blodget for pointing out something I’ve been saying for quite a while: attention spans have shrunken to very nearly zero.
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Influency Marketing, Strategy, and Coffee
He’s not usually thought of the way Seth Godin is, but Mark Schaefer is one of the best marketing minds around. And this week, just as Godin has, Mr. Schaefer threw out an idea for discussion that we use here.
You know what I’m talking about: It’s Influency*. In Influence marketing: What’s next?, Mark Schaefer makes the point that Influency Marketing is all about; marketing is undergoing a huge change, and if you don’t manage a lot of things well, your marketing will fail. And that’s Influency. ... READ MORE of Influency Marketing, Strategy, and Coffee at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (331 words, 1 image, estimated 1:19 mins reading time)