He’s not usually thought of the way Seth Godin is, but Mark Schaefer is one of the best marketing minds around. And this week, just as Godin has, Mr. Schaefer threw out an idea for discussion that we use here.
You know what I’m talking about: It’s Influency*. In Influence marketing: What’s next?, Mark Schaefer makes the point that Influency Marketing is all about; marketing is undergoing a huge change, and if you don’t manage a lot of things well, your marketing will fail. And that’s Influency.