by Jeff Yablon | Dec 10, 2014 | Marketing
Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle’s death, Apple decided that thinking different was no longer...
by Jeff Yablon | Feb 29, 2012 | Business Process
If you’ve been looking for an excuse to consume a liquid lunch, you needn’t look any further than fruit flies. New research on the little pests confirms something that scientific findings have shown many times: in moderation, alcohol is good for you. When...
by Jeff Yablon | Dec 22, 2011 | Business Process
From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different”. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change. Yesterday, I came across a new...
by Jeff Yablon | Feb 13, 2017 | Business Change Highlights
I’m a big fan of thinking differently. It sometimes lands me in trouble but is also where most of our business here comes from. And while there are similarities, I’m not talking about an Apple-style “think different”. At least, not usually....
by Jeff Yablon | Aug 19, 2015 | Business Change Highlights, Business Process, Design
By nature, the shape of business change is in flux. Yesterday, Google gave that statement a literal meaning. Seems like the shape of business change is now round. This isn’t as trivial as it might seem. Whether we’re talking about coopetition or the...
