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Search Engine Optimization? Influency*? Long Tail Marketing?

by Jeff Yablon | Dec 19, 2012 | Influency, Marketing, Search Engine Optimization SEO

This week, I’ve been working with a new client, explaining a few things about Search Engine Optimization. He happens to be both an engineer type and a business school graduate, and because of that our conversations sometimes turn to the geeky, and...

Louis CK, Long Tail Marketing, Media and Transparency

by Jeff Yablon | Nov 14, 2012 | Influency, Marketing, Search Engine Optimization SEO

Let’s talk Marketing. And Search Engine Optimization. And the business of media. Most especially  let’s talk about the comedian Louis CK. I started telling you almost a year ago that Louis CK may be the smartest marketing guy around. Certainly, CK is...

Customer Service and The Evolution of Long Tail Marketing

by Jeff Yablon | Oct 9, 2012 | Customer Service, Marketing, Search Engine Optimization SEO

I like talking about customer service. I believe in customer service, and that more and more your commitment to customer service will determine the success of your business and your business change. Last week, when I was attending the Barbara Yablon Maida Memorial...

Facebook IPO Shows PROOF That Long-Tail Marketing Works

by Jeff Yablon | May 23, 2012 | Business Process, Marketing, Search Engine Optimization SEO

   Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network’s new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...

Long Tail Marketing (and Your Minimum Viable Audience)

by Jeff Yablon | May 21, 2012 | Business Process, Marketing

Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to...
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