Connect With Us (+1) 646 827 3800

Achieving Influency* Through Long Tail Marketing and Content Optimization

Search Results for: Android

Advertising Content Has An Effect and Is Effected In Return

Advertising Media Buyers and Sellers Create Influency

Let’s take a look at how advertising really works. And let’s look at it from a slightly different angle than you’ve probably ever considered.

When Vine came along, I told you how important it might turn out to be, and when it became available for Android devices I expanded on the point. And the reason seems simple, doesn’t it? People like video. Well, it goes further. It seems that video is SO special that Google sets special rules for it in Adsense advertising. Even pornography, otherwise verboten to the Adsense algorithm, gets to pull video advertising from Adsense.

Vine Videos Create Influency by Making Time Stand Still

Influency, And Using Vine Video To Make Time Stand Still

Is it 6:16, Or 6:17? When you use Vine, time stands still. You give up control of almost everything else, but … it’s a small price to pay, right?

Actually, maybe.

iJuggernaut: What Happens When a Toy Becomes Less Fun?

Toys for The Toys: Ubooly Illustrates The Problem With iPhones, iPads, and iPod Touches

 

This story is about toys and fun, but its message is deadly serious. Apple is making a lot of mistakes.

I’ve been saying this almost since the moment we lost Steve Jobs. Nobody else “got it” the way Steve got it. Apple all but disappeared during the time Jobs’ first successor as CEO was making mistake after mistake, and then came back with a vengeance when Steve returned. Steve Jobs was the iJuggernaut, and under Tim Cook, the <ahem> shine is coming off this fruit.

How Digital Zoom Can Actually IMPROVE Your Media

Digital Zoom May Not Be As Bad to Your Photographic Media As You Thought

Here’s a game changer: Digital Zoom isn’t all bad.

Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for example, so much so that we’re talking about images more than ever. And we used to tell our clients to stay away from video, but that’s changed: you must produce video as part of your optimization efforts.

And in an act of complete photographic heresy, I’m changing my position on Digital Zoom.

Influency, Chris Brogan, eBooks, Superheroes and Tights

How does this book factor into a discussion on Influency?

If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The Tights.

It’s Not About The Tights is a book by Chris Brogan, who I’ve mentioned here quite a few times. Often, I pick on Chris for being too-much-about-acting-like-a-guru-and-too-little-about-substance; mostly I prefer the style of Chris’ sometimes writing partner Julien Smith. But It’s Not About The Tights, despite being all full of guru-like prose, feels different to me, because it makes a clear point: you make what you make.

Should Tablets Be Cool, Or Is It Good Enough to be a Toy?

When Do Tablet Become Cool?

Are tablets cool? Are they tools, or toys? And if tablets are ‘just toys’, is Influency* still part of the discussion?

I’ve owned my Nexus 7 for about nine months now. And as its gestation period has progressed I’ve noticed that this great little tablet has taken a position somewhere between tool and toy. This is partially a matter of practicality and what tablets are well suited for, and partially about my having started using a Chromebook when I’m on the road; the Chromebook is so much more like a ‘real’ computer than that little keyboard-less tablet can ever be and so easy to carry—and reliable for a full day’s battery—that my original plans for using the Nexus 7 have changed.

The Simplicity of The Agony of The Influency. And Hot Coffee

Video Media? As Simple As Influency

With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the right way.

Last week, we published a video called You Can’t Really ‘Build a Web Site in One Hour. And we see it as a simple, direct message, but the way people respond to the message still depends on the way they hear it. As we’ve said around here for a long time, perception is reality.

Are You More Like Google, or Amazon?

Google, Amazon, or Apple: What Kind of Long-Tail Marketer Are You?

It’s occurred to me that there are three big driving-the-way-the-Internet-works companies left (for now) to talk about. Maybe four if you count Facebook. Who are these companies? You’ve guessed it; Google, Amazon, and Apple control the world.

And honestly, Apple is slipping; let’s limit the influency-moving-forward conversation to Google and Amazon.

There’s a lot to dislike about the way Google is doing business, lately. While it would be naïve to think Google was going to keep giving away everything they make forever and ‘subsist’ on the revenue they derive as the world’s largest-and-there-is-no-second-place advertising agency, acts like the killing of Google Reader are unsettling—and driving most discussions about the delivered-right-after-Google-Reader-was-axed Google Keep.

Keeping Google Keep (or using Evernote)

Google Keep Is No Evernote Replacement—Yet

Google, ever-more focused on being involved in every part of every one of our every moves, has released something new. Ignoring the issue of Google’s trustworthiness, or what happens when your stuff is in ‘The Cloud‘, Google Keep is . . . well, it might be a Keeper.

The idea behind Google Keep is simple. We all have ideas that strike us at all times of the day or night. Wouldn’t it be great if we had a way to get them into our computers, phone, or tablets immediately so we didn’t forget them and they were then available to use wherever we were, from all of our devices? Google Keep is brilliant! Why hasn’t anyone thought of this before?

‘Pics of My Homies’, and Artificial Intelligence at Facebook

Pics of My Homies Artificial Intelligence at Facebook Social Graph

Are you one of the people who are still actually using Facebook? You’re not alone, of course, but Zuck & Co. see their pending irrelevance coming. That’s why they created Facebook Graph, a new way of searching Facebook that, when it works right, is a pretty neat tool.

I’ve been using Facebook Graph for a few weeks. I can confirm that it does a better job of finding quasi-useful stuff than any other method of getting around everyone’s favorite (and least favorite) social network. And this morning, this piece at Wired illustrated a bit about why.

When Should You Speak? What Should You Say?

Sometimes the best form talking is no talking at all. What kind of media/content message is THAT?

Stop Blogging. Fred Wilson has.

Seriously, though? I don’t actually mean either of those things.

Fred Wilson, notorious movie pirate and even more notorious venture capitalist, has decided to curtail—or at least slow—his blogging. Fred, of course, lives in a space that most of us do not, so when Fred Wilson decides to stop talking about something that he’s hitherto been passionate about, the impact it has on his business is minimal.

You probably can’t say the same.

How To Get A Wireless Carrier To Lower Your Monthly Charge

Republic Wireless: A Wireless Telecom Carrier Offers a 'Fair' Price

Influency comes in many forms, and with almost everyone having a mobile phone, your wireless telecom carrier sure does occupy a position of influency in your life. You’ll pay what they tell you, or bad things will happen.

Or maybe not.

Over three years ago, Google took a shot at disrupting the wireless telecom business when they introduced the NexusOne. Nothing happened. But time has passed, business has changed, and the idea of buying a phone inexpensively and taking it to another carrier is starting to mature.

Why Doesn’t Google Change Your Music’s Albums? Influency.

Influency and Google Play Music Manager

The Influency and Integrated Marketing onion is about to get its layers peeled back. And as complex as the topic of Influency can be, new issues are always popping up.

Yesterday, I was in the car, and because I had left my iPod at home plugged my Galaxy Nexus SmartPhone into the car stero to listen to music.I wanted to play a particular album, scrolled until I found it, and noticed that Google Play Music showed only four of the album’s nine tracks.

Uh-Oh.

Influency News Archive, February 2013

 

Answer Guy Central’s Influency News

Here’s your monthly issue of Answer Guy Central’s Influency News, your one stop for Business Change and Integrated Marketing.

Click Any of The Links To Read Our Spin On These Business Changing Items, as published at Answer Guy Central during January 2013

Influency: When You Can’t Find Yourself, Who Can Find You?

All the tools in the world don’t matter, if you use them like toys.Having 50 GB OF FREE CLOUD STORAGE!!! isn’t meaningful unless you use it, any more than having more pixels on a screen than you can see.

I’ve just come across Otixo. It’s a great solution to a growing problem; we have “stuff” scattered all across the Internet in various “cloud” locations, but as soon as you use more than one you create questions about what got stored where. And good luck moving things from one place to another.

Otixo Cloud Computing and Easier Storage Management

Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

Copyright © 2004-2013, PC-VIP Inc

Return Home

Connect With Us (+1) 646 827 3800