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Copy Protection & DRM Make Your Customers Not Trust You

by Jeff Yablon | Mar 8, 2010 | Business Process

In today’s world, there are a lot of ways to get ripped off. Ever since software became a mass distribution item, companies have sought ways to protect their products from copying by people who hadn’t paid to use it. In the old days that was called...

When Are Google Forced Standards a Good Thing?

by Jeff Yablon | Feb 10, 2017 | Business Process, Customer Service

There’s a place in the world for standards. In fact, there are lots of places where standards do everybody a ton of good. But when someone else forces a standard on you for reasons that may or may not work for you, standards feel pretty much like being whomped...

Who Controls What Customers See/Hear? Influency Makes It You

by Jeff Yablon | Jun 17, 2013 | Content, Influency, Media

Influency is tweaked, all the time, by all kinds of things. As business and the way people do business changes, the things you can control change, too. The music business is one of the places where media and content marketing has changed the most. I’ve written...

Louis CK, Long Tail Marketing, Media and Transparency

by Jeff Yablon | Nov 14, 2012 | Influency, Marketing, Search Engine Optimization SEO

Let’s talk Marketing. And Search Engine Optimization. And the business of media. Most especially  let’s talk about the comedian Louis CK. I started telling you almost a year ago that Louis CK may be the smartest marketing guy around. Certainly, CK is...

Apple Finally Does Customer Service Right! Sort Of.

by Jeff Yablon | Oct 24, 2012 | Customer Service

I have a very simple message today. This post has no shiny picture to lure people, and isn’t being nearly so aggressively Search Engine Optimized as much of what I write. It’s just . . . a story. Customer Service is hard. OK, maybe not. Customer Service...
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