In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem.
Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable television.
Wrap you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start over.
Television is all about Influency. Media, content, copyright, and now, Aereo.
While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.
And they’re losing that battle.
It’s occurred to me that there are three big driving-the-way-the-Internet-works companies left (for now) to talk about. Maybe four if you count Facebook. Who are these companies? You’ve guessed it; Google, Amazon, and Apple control the world.
And honestly, Apple is slipping; let’s limit the influency-moving-forward conversation to Google and Amazon.
There’s a lot to dislike about the way Google is doing business, lately. While it would be naïve to think Google was going to keep giving away everything they make forever and ‘subsist’ on the revenue they derive as the world’s largest-and-there-is-no-second-place advertising agency, acts like the killing of Google Reader are unsettling—and driving most discussions about the delivered-right-after-Google-Reader-was-axed Google Keep.
We’re always looking for new forms of Influency and new ways to create business change. In fact, so is everyone, including huge telecommunications media companies like Verizon.
Yes, I just called Verizon a media company. That’s a business change for sure, and historically not the way the behemoth is referred to, but it’s apt. Verizon wants to be your one source for media and media delivery and they’re trying something new.
Something huge. Something that will help Verizon tremendously and their customers in a lesser way. In fact it’s possible that it could actually hurt Verizon customers, but this one is going to take some time to play out so … think about this:
Today’s business change lesson might sound like a personal attack. Dear Armando Kirwin: It isn’t. You, sir, just showed up in the wrong place at the right time. Like David Aldridge before you, you’re a guy making a living, and operating a bit outside your sphere. Apologies ahead of time, young sir . . .
How easy is it to “game the system” on review sites like Yelp? To find out, just have the President of the United States visit you and give him a bear hug.
This story has been all over the news, so aside from liking the surprised look on President Obama’s face in some of the other pictures of this event, (and those aren’t even the one I’ve included here . . . copyright, copyright, copyright . . . ) I wouldn’t have mentioned this. Except last night, I couldn’t order take-out from a local restaurant, and it got me thinking.
This young lady is sitting on her back in my Microsoft SkyDrive Account. As you’ve probably guessed, she’s wearing nothing.
And if you can find the full version of her picture (taken this morning from the front page of sex.com), you’ll see a lot more of her. In fact, “what-is-pornography” debates notwithstanding, I’m pretty sure that the image I’ve buried in SkyDrive would be viewed in most places, by most people, as “obscene” (butt-covering disclaimer: others would see it as “art”).
Yesterday, my Nexus 7 arrived and I spent a bunch of time digging into it. I’ll have the results for you next week.
Something (almost) even cooler than my new Nexus 7 arrived at Answer Guy Central yesterday. Remember that UK judge who threw out Apple’s lawsuit against Samsung because he ruled that the Galaxy Tab isn’t as cool as the iPad? He’s ordered Apple to publicize his ruling.
Given how I feel about software patents, that would be plenty of cool for one day. Justin Bieber, I’m watching you.
What if you owned a bunch of real estate that you had no use for and couldn’t get rid of? If you’re like most of us that sounds like a dream, right? I’ll figure THAT problem out! But if you’re Verizon it’s a lot trickier.
Some years ago I did a stint at Verizon, where I was wrapped up in the “what do we do with our payphones?” question. The company installed WiFi at quite a few of the then-company-owned phones, but that wasn’t making any more money than the all-but-defunct coin phone business made.
If I was you, I’d be out spamming other web sites for all I was worth.
OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that they’ll (fill in the blanks).
Answer Guy Central Influency and Integrated Marketing, New York NY 10128
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Comments, Optimization, and Influency
I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why.
Last week, our old friend Adam Popescu wrote a story about … comments. It might seem like an unimportant subject, but in the Influency game very little is insignificant.
Popescu wrote about a subject that’s been on my mind for quite a while: what’s the right way to manage comments on your blog or website? ... READ MORE of Comments, Optimization, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (642 words, 1 image, estimated 2:34 mins reading time)