copyrights

How Digital Zoom Can Actually IMPROVE Your Media

Posted on May 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Here’s a game changer: Digital Zoom isn’t all bad.

Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for example, so much so that we’re talking about images more than ever. And we used to tell our clients to stay away from video, but that’s changed: you must produce video as part of your optimization efforts.

And in an act of complete photographic heresy, I’m changing my position on Digital Zoom. ... READ MORE of How Digital Zoom Can Actually IMPROVE Your Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (304 words, 1 image, estimated 1:13 mins reading time)

Filed Under: Content, Influency, Media • TAGged with Tags: content, influency*, media

Can Saying Bad Things Have Good Influency Marketing Effect?

Posted on May 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

'Good' Communications: Is That Good Marketing?

I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights.

Or that Seth Godin, a marketing legend who feels as though he’s pretty much dropped out of sight lately, could cross my radar so soon after a piece I recently wrote about him. And Seth’s point, for a second time in a week, boils down to this:

Sometimes, even in marketing, it’s OK to be a contrarian. ... READ MORE of Can Saying Bad Things Have Good Influency Marketing Effect? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 1 image, estimated 1:45 mins reading time)

Filed Under: Content, Influency, Marketing • TAGged with Tags: "seth godin", communication, content, influency*, marketing

Influency, Chris Brogan, eBooks, Superheroes and Tights

Posted on April 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

How does this book factor into a discussion on Influency?

If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The Tights.

It’s Not About The Tights is a book by Chris Brogan, who I’ve mentioned here quite a few times. Often, I pick on Chris for being too-much-about-acting-like-a-guru-and-too-little-about-substance; mostly I prefer the style of Chris’ sometimes writing partner Julien Smith. But It’s Not About The Tights, despite being all full of guru-like prose, feels different to me, because it makes a clear point: you make what you make. ... READ MORE of Influency, Chris Brogan, eBooks, Superheroes and Tights at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (645 words, 20 images, estimated 2:35 mins reading time)

Filed Under: Content, Influency, Marketing, Media • TAGged with Tags: "chris brogan", content, e-books, influency*, it's not about the tights, marketing, media

PhotoDropper by photodropper.com? Photodropper at WordPress?

Posted on April 26, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

It’s a complete coincidence that I told you about the way we handle pictures at Answer Guy Central just a few days ago. This morning, I heard for the first time about PhotoDropper.

And I’d like to point out that I’ve linked to Photodropper.com both in the image at the top of this story, and in the link you see above.

Big deal? You bet it’s a big deal. ... READ MORE of PhotoDropper by photodropper.com? Photodropper at WordPress? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, 1 image, estimated 1:38 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", content, influency*, photodropper

Who ARE You (and Who Owns Your Website Trademarks), Anyway?

Posted on April 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

A borrowed image without source attribution

As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet.

When we started building out the content at Answer Guy Central some years ago, we made a decision about artwork that we’d incorporated into our pages. In short, if we hadn’t created the artwork, then we would link to it. This is a somewhat controversial idea and in one form or another has gone to court a few times; people who had created things didn’t want others to link to it because it could be seen as a misappropriation of copyrighted, trademarked, or at least there’s-no-dispute-who-owns-this-thing assets. ... READ MORE of Who ARE You (and Who Owns Your Website Trademarks), Anyway? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (829 words, 2 images, estimated 3:19 mins reading time)

Filed Under: Content, Influency, Media • TAGged with Tags: content, copyright, influency*, media, trademark

“SUPER BOWL” (I Said It!). Will NFL Lawyers Object?

Posted on January 23, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hello? National Football League? I’m about to use two words together that you don’t think I should be allowed to use. Are you ready?

SUPER BOWL.

That’s right, I said it. Super Bowl. Super Bowl, Super Bowl, Super Bowl. Come and get me, NFL. Nyah, nyah, nyah. In fact, here are pictures of The Super Bowl:

An undoctored Google Search on January 23 2013 for images related to The Super Bowl ... READ MORE of “SUPER BOWL” (I Said It!). Will NFL Lawyers Object? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (657 words, 1 image, estimated 2:38 mins reading time)

Filed Under: Business Change, Influency, Marketing • TAGged with Tags: influency*, marketing, nfl free speech, super bowl, trademark

Virtual VIP Changes Archive, October 2012

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Virtual VIP News

by Answer Guy Central

I happened to flip on “Good Morning America”. Like many people, I’ve given up on TV News, but I stumbled across ABC’s produced-by-the-news-division-but-felt-like-a-gossip-program vehicle and stuck around long enough to see the repeated entreaties by GMA’s on-air staff that everyone Tweet using the hashtag #TeamRobin

... READ MORE of Virtual VIP Changes Archive, October 2012 at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (470 words, 4 images, estimated 1:53 mins reading time)

Good Or Bad, The Web Review World is . . . Weird

Posted on September 11, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

How easy is it to “game the system” on review sites like Yelp? To find out, just have the President of the United States visit you and give him a bear hug.

This story has been all over the news, so aside from liking the surprised look on President Obama’s face in some of the other pictures of this event, (and those aren’t even the one I’ve included here . . . copyright, copyright, copyright . . . ) I wouldn’t have mentioned this. Except last night, I couldn’t order take-out from a local restaurant, and it got me thinking. ... READ MORE of Good Or Bad, The Web Review World is . . . Weird at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (604 words, 1 image, estimated 2:25 mins reading time)

Filed Under: Business Change, Content, Media, Search Engine Optimization SEO • TAGged with Tags: "perception is reality", "search engine optimization", Business Change, ratings, reviews, trust, yelp

Your Music Collection is Dead, Because You Are.

Posted on September 4, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Yesterday, a rumor started circulating that the actor Bruce Willis was getting ready to sue Apple over the rights to his digital music collection. The rumor was short-lived; in a matter of hours his wife denied it.

Having recently lost my sister and having used words of hers related to what should happen to your digital stuff when you die—and also having spent a lot of time over the years thinking about digital rights management and the media business—this struck a nerve. What is supposed to happen to your digital things when you die? ... READ MORE of Your Music Collection is Dead, Because You Are. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (450 words, estimated 1:48 mins reading time)

Filed Under: Business Change, Content, Media • TAGged with Tags: Business Change, copy protection, death, DRM, media

Censorship and Microsoft SkyDrive

Posted on August 20, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 10 Comments

This young lady is ~~sitting~~ on her back in my Microsoft SkyDrive Account. As you’ve probably guessed, she’s wearing nothing.

And if you can find the full version of her picture (taken this morning from the front page of sex.com), you’ll see a lot more of her. In fact, “what-is-pornography” debates notwithstanding, I’m pretty sure that the image I’ve buried in SkyDrive would be viewed in most places, by most people, as “obscene” (butt-covering disclaimer: others would see it as “art”). ... READ MORE of Censorship and Microsoft SkyDrive at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (645 words, 1 image, estimated 2:35 mins reading time)

Filed Under: Business Change, Content, Media • TAGged with Tags: Business Change, censorship, porn, skydrive, the cloud

Internet Timelines Aren’t The Same As Real Time

Posted on August 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I’ve been out of touch for a couple of weeks. As you might know, I lost my sister on July 31, and this last little while has been the most difficult time of my life.

I write here about five times each week, almost without fail. The last time I took a few days off, I told you that properly constructed long tail marketing and search engine optimization had actually caused traffic in my absence to rise a bit. This time around, the same thing happened; our traffic since the beginning of this month has grown. ... READ MORE of Internet Timelines Aren’t The Same As Real Time at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (357 words, 1 image, estimated 1:26 mins reading time)

Filed Under: Business Change, Content, Media • TAGged with Tags: "long tail marketing", "social media", Business Change, internet, rabbit troupe, timeline

Want a link to go away? Pay Up. Is this ‘Extortion’?

Posted on July 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

As I’ve promised you in this piece on the legal silliness between Apple, Google, and Samsung—and others—my spin on the reality of the Google Nexus 7 is on its way. I think you’ll like it; what I have to say about the Nexus 7 and business change casts Google’s new tablet in a very different light that you’ve seen anywhere else and I believe will give you a perspective you’ll really be able to use. ... READ MORE of Want a link to go away? Pay Up. Is this ‘Extortion’? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (782 words, 1 image, estimated 3:08 mins reading time)

Filed Under: Business Change, Content, Search Engine Optimization SEO • TAGged with Tags: "long tail marketing", "search engine optimization", Business Change, extortion, internet, nissan of manhattan

I Must Be Getting Good at This: Seth Godin is Parroting Me!

Posted on March 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

This might come off as self-congratulatory. Or it might sound like I’m surprised.

Both are correct.

This morning, I came across this piece at Henry Blodget’s Business Insider. In it, Henry praises Marketing Guru Seth Godin for this short post.

I’ve mentioned Henry Blodget here a couple of times, Seth Godin repeatedly. If you read what I think about Blodget and what I have to say about Godin you’ll see that I have widely different opinions of these two very successful men. But today I praise Henry Blodget for pointing out something I’ve been saying for quite a while: attention spans have shrunken to very nearly zero. ... READ MORE of I Must Be Getting Good at This: Seth Godin is Parroting Me! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (301 words, 1 image, estimated 1:12 mins reading time)

Filed Under: Business Change, Content, Marketing, Media • TAGged with Tags: "seth godin", attention, attribution, cliff notes, editing, henry blodget, marketing, video

Why The EFF Has it Right—And MegaUpload Was Wronged

Posted on March 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Let’s talk law. Specifically, let’s talk about copyright law, and due process.

Disclosure: I am not an attorney. But I know a thing or three about copyrights, patents, and trademarks, consult on intellectual property issues, and as a business person with several decades of experience reading and often writing contracts feel pretty comfortable talking about what “Due Process” means. Short definition: you’re supposed to get a chance to work through the legal system when someone has a problem with something you’ve done. ... READ MORE of Why The EFF Has it Right—And MegaUpload Was Wronged at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (541 words, estimated 2:10 mins reading time)

Filed Under: Business Change, Content, Media • TAGged with Tags: attorneys, Business Change, copyright, due process, eff, law, megaupload

Justin Bieber! Joustin Beaver! Copyright! Trademark! Ouch!

Posted on February 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

Do you know the difference between Justin Bieber and Joustin Beaver? Justin Bieber’s attorneys are afraid you won’t be able to. Can you say “cease and desist”?

Bieber’s attorneys have said exactly that to Joustin’ Beaver’s developers. The Joustin Beaver App, current available here in the iTunes store and here in the Android Market, may not be long for this world, so download the Beaver before the Bieber stops you.

Trademarks and copyrights are a subject I discuss here from time to time: ... READ MORE of Justin Bieber! Joustin Beaver! Copyright! Trademark! Ouch! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (416 words, 1 image, estimated 1:40 mins reading time)

Who Owns Your Copyrights?

Filed Under: Business Change, Content, Design, Media • TAGged with Tags: "intellectual property", Business Change, copyright, joustin beaver, justin bieber, trademark

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