A few months ago, I came across this video. It’s funny. REALLY funny. Using not-a-real-App Jotly, you could rate everything. Why limit yourself to rating the place you’re at when we all know that restaurant reviews are fake, anyway? With Jotly you just … Rate everything.
Except, of course, for this: Jotly wasn’t real. It was a parody of all the rating/check-in/self-promoting web sites and apps that have become part of our daily lives, where we keep talking but say nothing. Rate Everything, indeed; we’ve been doing that anyway, so Jotly was just calling it like it was. We should rate less. ... READ MORE of Rate Everything (Because Nobody REALLY Cares) — Jotly at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (418 words, 1 image, estimated 1:40 mins reading time)
There’s an old saying: He Who Forgets The Past Is Doomed To Repeat It. In examining business change, we look at what’s been happening around us, and move from there. We got to do that yesterday in our piece about Bad Customer Service at Honda Financial, relating it back to other instances of Wall of Shame-Worthy Customer Service such as this story about Nissan of Manhattan.
Today, a look back at Interactive TV. ... READ MORE of Shamzam! Business Change Through Interactive TV! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, estimated 1:38 mins reading time)
... READ MORE of Virtual VIP Changes Archive, February 2011 at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (404 words, 1 image, estimated 1:37 mins reading time)
Our clients and prospective clients often ask us to prove that we know how to do Search Engine Optimization. It’s a reasonable question. Why would you hire us to do your SEO if you didn’t know we were good AT doing SEO?
Sometimes, we’re asked for referrals. Generally, we don’t provide referrals or seek testimonials from our SEO Clients, because we’ve found that (a) many of our clients are a little bit antsy about showing other folks how their SEO is working, and (b) we agree; divulging details of your Search Engine Optimization can lead to your competitors using that data against you. Bad idea. ... READ MORE of SEO Results on Key Phrases at Answer Guy Central at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1209 words, estimated 4:50 mins reading time)
I don’t know for sure whether Manitoba’s is a Lesbian Bar*. In fact, I’m guessing it isn’t. But as this graphic shows, there sure are a hugely disproportionate number of women to men hanging out there:
Why does that matter? Because aside from the obvious (wow, what a great tool for picking up chicks [guys] WeePlaces Ratio Finder is!), it also shows why playing with Foursquare is a tricky game. ... READ MORE of Using FourSquare, WeePlaces to Find Lesbian Bars at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (385 words, 2 images, estimated 1:32 mins reading time)
By now you’re using a SmartPhone. Or not, you big hold-out, but everyone around you is clutching either an iPhone, a Blackberry, or an Android SmartPhone.
The sales figures say that these devices are being adapted at unprecedented rates. Everybody has decided to Tweet on the go, babble about where they are via Foursquare, and buy stuff on eBay while driving to Aunt Sadie’s house.
Unexpected side effect: we’re actually buying new phones less frequently. This from a study by J.D. Power. ... READ MORE of SmartPhone Paralysis: You Won’t Buy a New One! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (536 words, estimated 2:09 mins reading time)
In other words, peer pressure works. ... READ MORE of An Actual Positive Side to Facebook: Peer Pressure! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (341 words, estimated 1:22 mins reading time)
To nobody’s surprise, Facebook has unveiled their newest toy; Facebook Places lets you “check in” from wherever you are. It’s an obvious attempt to eat Foursquare‘s lunch, and the fact that it plays nice with the heretofore leader in geolocation-based social networking doesn’t change anything. (By the way, so far Facebook Places only works if you use an iPhone)
I’d like to place some emphasis on that “doesn’t change anything” clause. ... READ MORE of Facebook, FourSquare, Social Networking, and . . . GetGlue? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (426 words, estimated 1:42 mins reading time)
This weekend I had the great displeasure of seeing the latest installment of the Shrek movie series. That statement is in no way a movie review; unlike my opinions about Green Day’s American Idiot on Broadway I’m going to refrain from saying anything about the new Shrek movie itself.
But I have plenty to say about 3D. And yes, this was my first experience with the becoming-hard-to-avoid trend.
Forget that the price of a 3D movie is high to the point of becoming ridiculous. Someone has to pay for those glasses and of course that someone is the consumer (although since they get recycled and reused the premium being charged seems like a bit much). ... READ MORE of 3D Movies and Television as Business Change: Who Cares? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (471 words, estimated 1:53 mins reading time)
Interactive TV, decades after we started talking about it, is finally starting to happen. There are signs all over the place, and maybe it doesn’t look the way we hoped it would (“You ARE the Next Contestant on The Price Is Right—right there in your La-Z-Boy!”), but as I told you a few months ago, there’s live connection between what you watch on TV and what you do on the Internet. ... READ MORE of Foursquare Helps Interactive TV Get More Real on NBC at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (299 words, estimated 1:12 mins reading time)
Last night I went to the theater. I took my son to see the Broadway-ized version of Green Day’s Rock Opera American Idiot. I was ready to hate the show, and instead I loved it. I didn’t expect to find business change there. I was wrong. Hats off to Green Day and the entire production staff of American Idiot for a business change that worked.
But WOW do I have issues with Foursquare. ... READ MORE of Don’t Be an American Idiot: Two Examples of Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (398 words, 1 image, estimated 1:36 mins reading time)
As cool a thing as social networking is (or can be), every time you write something you risk rubbing the people who follow you the wrong way. You probably want to avoid the “I’m Eating Breakfast” messages that I’ve joked about, but how close to that standard is it OK to get, in the interest of being social?
I use Foursquare on my Droid. I’ve told you about the service / game / social networking tool before, and I’ve said both here and in conversation that I’m not really sure what its purpose is. The test goes on, but I’ve disabled one of Foursquare’s features. ... READ MORE of TOO Much Social Networking with Foursquare and AppAware at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (362 words, estimated 1:27 mins reading time)
What may be the biggest business change of all is finally on the verge of becoming real. Interactive Television, an idea we’ve all known was “big” since way before the Internet destroyed the Yellow Pages and called the model that television stations and newspapers live on into question is coming to a place that actually makes sense.
In a way I haven’t quite figured out.
The Bravo TV channel has announced a deal with Foursquare.com, a web site that tracks where you go, what you do, and who else is there. It’s at least a little stalker-esque, but the idea is fascinating and potentially a way to make new friends in an increasingly disconnected time. ... READ MORE of Social Networking ‘s Next Frontier: TV-Driven Pub Crawls at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (340 words, estimated 1:22 mins reading time)
