Google "secret Sauce"

Is That Page ‘Content’, or is it ‘News’?

Posted on May 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy.

Here’s a new example of why.

This morning, both in my newsfeed and on Google+, I came across a story by Barry Schwartz. I’ve mentioned Barry here once before, referring to his site Search Engine Roundtable as a great resource for Optimization (and of course, therefore, Influency). I still read Barry, but that might change soon; I’m starting to think that Influency is in the process of passing him by. ... READ MORE of Is That Page ‘Content’, or is it ‘News’? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, 1 image, estimated 1:51 mins reading time)

Filed Under: Content, Customer Service, Influency, Marketing • TAGged with Tags: "search engine optimization", content, Google, influency*, news

Warren Buffett Gets Into Social Media

Posted on March 7, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Yesterday, Warren Buffett started hanging out at Answer Guy Central.

Strange (and unlikely) as that sounds, I’m only partially kidding. As you can see from the graph at the top of this post, a story I wrote almost a year ago about Warren Buffett’s browser preference suddenly started drawing a lot of traffic, yesterday.

130 views hardly qualifies as “a lot of traffic” in many senses, of course, but when something written a year ago that had previously been read all of 230 times suddenly spikes so highly, something‘s happened. And that something is Influency*, through long-tail marketing. ... READ MORE of Warren Buffett Gets Into Social Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (381 words, 1 image, estimated 1:31 mins reading time)

Filed Under: Content, Influency, Media, Search Engine Optimization SEO • TAGged with Tags: "long tail marketing", "search engine optimization", content, influency*, media, warren buffett

Google Finally Reveals How To Get Found (But Not Really)

Posted on February 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Wouldn’t it be great if Google shared some insight into how they actually work?

We’ve been sharing information about Google’s Secret Sauce for years.The recipe keeps changing and Google doesn’t want mere mortals to be able to replicate it, but spend enough time with us, and let us teach you search engine optimization, and you’ll understand enough to cook up a pot or two of Google-y goodness.

The other day, one real-life Google Bot posted a video purporting to teach you how to how to get more out of information in Google Webmaster Tools. And I learned something new: Google’s Rankings Don’t Mean What You Think They Do. ... READ MORE of Google Finally Reveals How To Get Found (But Not Really) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (506 words, 1 image, estimated 2:01 mins reading time)

Filed Under: Influency, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", Google, influency*, tools versus toys

Influency (And How True It Is That Google Owns Everything)

Posted on December 24, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Cute Tee Shirt, Dude. Google does kind of own your identity.

Or as I told you a few months ago, before it became a matter of Influency*, and before Influency became of dominant and imminent importance, Google Owns Everything.

We’re getting ready to drop the big Influency bomb of 2013, and in the course of our ongoing research I noticed today that somehow we’d become Google fourth-most important web site for the phrase “Google Owns Everything”. Search Engine Optimization? Sure, but the phrase Google Owns Everything isn’t one we’ve exactly “gone after” here. Nevertheless, there you have it. As of this writing, the broad and seemingly obvious statement “Google Owns Everything” is sending traffic to Answer Guy Central—and at a time when rankings are getting harder to come by! ... READ MORE of Influency (And How True It Is That Google Owns Everything) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (292 words, 1 image, estimated 1:10 mins reading time)

Filed Under: Influency, Marketing, Search Engine Optimization SEO • TAGged with Tags: "long tail marketing", "search engine optimization", Google, influency*

When—If Ever—Can You Trust Google?

Posted on December 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

In Google, we trust. A few days ago, though, Google did something that has to call into question whether the search and advertising behemoth is trustworthy. Trust Google? That’s getting harder.

Let me be clear that I’m talking about some very specific stuff here. I still think my decision to start using a Chromebook was a good one, and I feel the same way about my Nexus 7 tablet. And despite Google’s continued tweaking of the way they do search and what it means to your privacy, I’m OK letting the Google pipe stay open all the time in all my devices. ... READ MORE of When—If Ever—Can You Trust Google? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (621 words, 1 image, estimated 2:29 mins reading time)

Filed Under: Business Change • TAGged with Tags: anti-trust, Business Change, e-mail, Google, monopoly, trust

SPAM, Social Networking, and How to Defend (and Offend!)

Posted on July 9, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

If I was you, I’d be out spamming other web sites for all I was worth.

OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that they’ll (fill in the blanks).

... READ MORE of SPAM, Social Networking, and How to Defend (and Offend!) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (547 words, 1 image, estimated 2:11 mins reading time)

Filed Under: Business Change, Design, Development, Media • TAGged with Tags: "social networking", Business Change, coopetition, spam

Which: Search Engine Optimization? Marketing? Adwords? YES!

Posted on June 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

On the Internet, where everyone can hear you scream, your screams will only be loud enough if Google thinks they should be. This is where Search Engine Optimization and Search Engine Marketing come in.

What’s a marketer to do?

Aside from the obvious (contact The Answer Guy About Search Engine Optimization), the answer starts with understanding the difference between SEO and SEM. Search Engine Optimization is when you get Google to find you organically in search terms, and Search Engine Marketing is when you buy placement, such as through Google using Adwords. ... READ MORE of Which: Search Engine Optimization? Marketing? Adwords? YES! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (476 words, 1 image, estimated 1:54 mins reading time)

Filed Under: Content, Design, Marketing, Search Engine Optimization SEO • TAGged with Tags: "long tail marketing", "search engine marketing", "search engine optimization", advertising, adwords, Google, SEO

At Home Depot, a Touch of Black-Hat SEO with Your New Hammer

Posted on April 20, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google.

Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now, it’s happened to Home Depot.

The subject of what Google allows and what’s considered grounds for penalty is one that fascinates me, both because my mind loves puzzles like this one and because The Answer Guy does Search Engine Optimization. And Home Depot did something last week that falls right into puzzle territory. They asked contractors to link to the Home Depot web site, which isn’t actually forbidden, but then suggested that the contractors could hide the links, which is. ... READ MORE of At Home Depot, a Touch of Black-Hat SEO with Your New Hammer at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (523 words, 1 image, estimated 2:06 mins reading time)

Filed Under: Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", black hat, Google, Home Depot, JC Penney, play the game, Rules, SEO, seo philosophy

Virtual VIP Changes Archive, April 2012

... READ MORE of Virtual VIP Changes Archive, April 2012 at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 1 image, estimated 1:45 mins reading time)

Be Afraid: Google’s Rules for Search Are About To Change

Posted on March 21, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 11 Comments

Time to dredge up that old “Is Google a Monopoly?” issue again.

I don’t like this topic, because as a free-enterprise guy and a keen observer of Google and how they do business I’m mostly inclined to scoff at the idea that Google is a monopoly. The argument usually comes down to whether the definition of monopoly skews toward its literal meaning or one that’s more metaphorical; at 65-70% of search traffic, isn’t “a monopoly” the de facto reality of what Google has become? ... READ MORE of Be Afraid: Google’s Rules for Search Are About To Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (527 words, estimated 2:06 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", artificial intelligence, Business Change, Google, Matt Cutts, monopoly, semantic search

Google Finally Reveals Their Secret Sauce … Or Starts To.

Posted on March 8, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Barring an act of God, or at least the United States Congress, Google is never going to reveal how they decide what matters to them. Of course, for those of us selling Search Engine Optimization services, that’s a good thing; you need us if you want your business to rank in Google.

But SEO is a funny thing. We get results; we always get results; but we can’t guarantee SEO results because search engine optimization is ultimately art as much as it’s science. ... READ MORE of Google Finally Reveals Their Secret Sauce … Or Starts To. at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (482 words, estimated 1:56 mins reading time)

Filed Under: Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", content farm, Google, Matt Cutts, search, SEO

Julien Smith, Louis CK, Facebook Timeline. In Common? SEO!

Posted on December 16, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Early this year, I received a call from a comedian looking for help with his SEO. He was hoping that we’d do Search Engine Optimization on the phrase “Indian Comedian”, but didn’t think the price I quoted him made sense.

In the interest of proving the value of SEO, I wrote this page on Indian Comedians. And I haven’t thought about it very much since then.

But after writing about Louis CK this week (and Louis CK is certainly not an Indian Comedian), I started thinking about the ways our SEO efforts end up working and looked up what Google thinks of the page I wrote on Indian Comedians. Here’s the answer: ... READ MORE of Julien Smith, Louis CK, Facebook Timeline. In Common? SEO! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (577 words, 1 image, estimated 2:18 mins reading time)

Filed Under: Business Change, Marketing, Media, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", Business Change, indian comedians, julien smith, louis ck, SEO, timeline

WordPress Cuts Google Out. Here Come The Advertising Wars

Posted on November 29, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Anti-Trust? I don’t think so.

Google, a company that’s become so big in the advertising business that to many people it feels like the Big G is the advertising business, just got a competitor. Wait for it …

It’s WordPress.

WordPress, a site with a Google PageRank rating of 9 (only Google and a couple of other sites get a 10) and the 18th busiest site in the world as of this writing, has decided to start selling advertising directly, cutting Google out of the advertising revenue for web sites hosted by WordPress. ... READ MORE of WordPress Cuts Google Out. Here Come The Advertising Wars at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (333 words, estimated 1:20 mins reading time)

Filed Under: Business Change • TAGged with Tags: advertising, anti-trust, Business Change, Google, iAd, pagerank, wordpress

A New York Times Author on SEO, SEM, Where They Intersect

Posted on November 10, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

If you haven’t jumped on the SEO bandwagon just yet, you’re forgiven. You may not forgive yourself so easily when getting ranked via Search Engine Optimization has gotten completely away from you, but SEO (Search Engine Optimization) and SEM (Search Engine Marketing—often a discussion about marketing via Google AdWords—are surrounded by enough misunderstanding that holding off on this business change might seem prudent.

It’s not, and if you’re ready to mount an SEO campaign (or learn about your options), you should contact us, but in the meantime, a story: ... READ MORE of A New York Times Author on SEO, SEM, Where They Intersect at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (496 words, estimated 1:59 mins reading time)

Filed Under: Business Change, Marketing, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", adwords, Business Change, marketing, New York Times, paul downs custom conference tables, SEM, SEO

Virtual VIP Changes Archive, October 2011

... READ MORE of Virtual VIP Changes Archive, October 2011 at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (422 words, 1 image, estimated 1:41 mins reading time)

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