Is it 6:16, Or 6:17? When you use Vine, time stands still. You give up control of almost everything else, but … it’s a small price to pay, right?
Actually, maybe.
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Achieving Influency* Through Long Tail Marketing and Content Optimization
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Social Media, Content Marketing, and Naïveté
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being self-promotional is necessary. Unseemly as many people find that, it’s a fact. We all have something to sell, and we all sell it every day; to think otherwise is the height of naïveté.
iJuggernaut: What Happens When a Toy Becomes Less Fun?
This story is about toys and fun, but its message is deadly serious. Apple is making a lot of mistakes.
I’ve been saying this almost since the moment we lost Steve Jobs. Nobody else “got it” the way Steve got it. Apple all but disappeared during the time Jobs’ first successor as CEO was making mistake after mistake, and then came back with a vengeance when Steve returned. Steve Jobs was the iJuggernaut, and under Tim Cook, the <ahem> shine is coming off this fruit.
This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride
Being The Answer Guy, I get asked a lot of questions about not only our 2013-era focus on Integrated Marketing and Influency, but also, more broadly, computers. How DO those things work, anyway?
When Windows 8 was approaching release I did some testing of the new operating system—not so much because I was excited to upgrade but because Microsoft had announced the end of support for Windows XP. I don’t really need help with Windows, but ‘the end of support’ means that there will be no more security upgrades, and in our always-connected (or EVER connected, actually) world that’s just not acceptable. This meant that I needed to choose between replacing many of the computers at Answer Guy Central or upgrading the operating system in them.
Media, Goodbye Television, Influency, and Business Change
Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable television.
Wrap you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start over.
Influency, Chris Brogan, eBooks, Superheroes and Tights
How does this book factor into a discussion on Influency?
If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The Tights.
Should Tablets Be Cool, Or Is It Good Enough to be a Toy?
Are tablets cool? Are they tools, or toys? And if tablets are ‘just toys’, is Influency* still part of the discussion?
I’ve owned my Nexus 7 for about nine months now. And as its gestation period has progressed I’ve noticed that this great little tablet has taken a position somewhere between tool and toy. This is partially a matter of practicality and what tablets are well suited for, and partially about my having started using a Chromebook when I’m on the road; the Chromebook is so much more like a ‘real’ computer than that little keyboard-less tablet can ever be and so easy to carry—and reliable for a full day’s battery—that my original plans for using the Nexus 7 have changed.
Influency, Content, Television, Media Control, and Aereo
Television is all about Influency. Media, content, copyright, and now, Aereo.
While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.
And they’re losing that battle.
Keeping Google Keep (or using Evernote)
Google, ever-more focused on being involved in every part of every one of our every moves, has released something new. Ignoring the issue of Google’s trustworthiness, or what happens when your stuff is in ‘The Cloud‘, Google Keep is . . . well, it might be a Keeper.
The idea behind Google Keep is simple. We all have ideas that strike us at all times of the day or night. Wouldn’t it be great if we had a way to get them into our computers, phone, or tablets immediately so we didn’t forget them and they were then available to use wherever we were, from all of our devices? Google Keep is brilliant! Why hasn’t anyone thought of this before?
Gary Vee Climbs a Vine, Watches Porn, and Markets Influency*
I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there.
This morning I’m thinking about Dove soap. Dove, a brand of homegoods-conglomerate Proctor and Gamble’s main competitor, Unilever, is a client of wine-geek-turned-marketing-consultant Gary Vaynerchuk‘s Vaynermedia. And last week Garyvee, as he’s known to his million Twitter followers, advised his client Dove to start playing with a new toy called Vine. Here are the results:
Our #firstpost on Vine! Definitely a strike, thanks to some last pin #magic. http://t.co/l5e9wPVh
Influency: When You Can’t Find Yourself, Who Can Find You?
All the tools in the world don’t matter, if you use them like toys.Having 50 GB OF FREE CLOUD STORAGE!!! isn’t meaningful unless you use it, any more than having more pixels on a screen than you can see.
I’ve just come across Otixo. It’s a great solution to a growing problem; we have “stuff” scattered all across the Internet in various “cloud” locations, but as soon as you use more than one you create questions about what got stored where. And good luck moving things from one place to another.
Headway Runs WordPress! WordPress Runs Headway! (Uh-oh)
Ack!, as the character in the middle would say.
Today, I’m taking our old “computers are too hard” refrain in a whole new direction. Ready? Content Management Systems Are Too Hard.
As we get ready to re-brand and re-deploy Answer Guy Central around Influency*, I find myself asking again and again: What’s hard about this stuff? Of course, the accompanying question is then, What’s Easy?
Virtual VIP Changes Archive, December 2012
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A Free App That Tells You All You Need To Know About Design
This piece might sound like a commercial It’s not. We haven’t ever accepted advertising at Answer Guy Central, and while we have occasionally featured affiliate links here, such as our Amazon link for Tim Ferriss’ books, there’s zero recompense today for what might sound like a paid advertisement.
Ready? If you use an Android phone, go download Smart WiFi Toggler, Right Now.
I’m not actually all that excited about what Smart Wifi Toggler seems to do, because as one of the stragglers still on Verizon’s unlimited data plan for my mobile phone, conserving bandwidth isn’t a problem I need to face. And let me be clear that there are other Apps that do even more management of your mobile device’s radio connections, sometimes with pretty great effect.
If Oprah Uses Twitter But Can’t Spell, Does It Count?
You get a car! And YOU get a car! And YOU GET A CAR!
But if you misspell “car”, did the marketing work?
Like so many of us, Oprah is “on Twitter“. And when you’re Oprah, it almost doesn’t matter what you say or how you say it, because people will follow you, turn your word into gospel, and pass that gospel on.
What if you can’t spell?
Once again, if you’re Oprah it doesn’t matter. But when Oprah recommended the new Microsoft Surface tablet, but did so while using an iPad—funny enough all by itself—she unwittingly raised some interesting questions about . . . hashtags.
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