by Jeff Yablon | Apr 19, 2016 | Content, Influency, Marketing
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed...
by Jeff Yablon | Dec 24, 2009 | Business Process, Media
Wow. Two Kim Kardashian references in one week. I’m getting ready to call a moratorium on celebuntantes. A couple of days ago I pointed out that Kim Kardashian might be in hot water with the FTC over her non-disclosed paid-endorser schtick for Carl’s Jr....
by Jeff Yablon | Dec 22, 2009 | Business Process
OK, so that hasn’t happened yet. But it should. Kim Kardashian, one of those famous-for-being-famous celebutantes we just can’t get away from, has a new income stream. Tweeting. And get this: Ms. Kardashian’s rate is $10,000 per. It shouldn’t...
by Jeff Yablon | Jul 28, 2014 | Business Process, Content, Marketing
If it’s never before occurred to you that the word “Kardashian” sounds like a monetary unit (<ahem>; the Kardashian kind of IS a monetary unit), then the point I’m about to make about custom databases might be hard to process. Business...
by Jeff Yablon | Mar 29, 2017 | Content, Marketing
Neil Gaiman, a guy who considers himself a lazy author, is not too lazy to write a book. But you are not Neil Gaiman. And now if you’re too lazy to write a book you can have one written by for you for the bargain basement price of just $25,000. That’s the...
