Long Tail

Influency in Stock Images, Glasses, Kittens and Matt Cutts

Posted on June 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

See this cute kitten looking through eyeglasses? Do you think it’s a stock photograph?

Actually, it’s two, with some magic done to put them together. I found them both on the first page of results searching Google Images for “stock photography”, and you probably can do the same. Go ahead, run down the originals.

Consider that “attribution”.

Yesterday, our buddy Matt Cutts devoted his latest SEO Video to the subject of Stock Photography. As SEO Lessons go it doesn’t say much; the question was whether the inclusion of Stock Photography in a web page would hurt your Search Engine Optimization, and Matt’s answer was basically “not yet”: ... READ MORE of Influency in Stock Images, Glasses, Kittens and Matt Cutts at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (361 words, 1 image, estimated 1:27 mins reading time)

Filed Under: Content, Influency, Media, Search Engine Optimization SEO • TAGged with Tags: "search engine optimization", influency*, Matt Cutts, media

Advertising Content Has An Effect and Is Effected In Return

Posted on June 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Advertising Media Buyers and Sellers Create Influency

Let’s take a look at how advertising really works. And let’s look at it from a slightly different angle than you’ve probably ever considered.

When Vine came along, I told you how important it might turn out to be, and when it became available for Android devices I expanded on the point. And the reason seems simple, doesn’t it? People like video. Well, it goes further. It seems that video is SO special that Google sets special rules for it in Adsense advertising. Even pornography, otherwise verboten to the Adsense algorithm, gets to pull video advertising from Adsense. ... READ MORE of Advertising Content Has An Effect and Is Effected In Return at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (544 words, 3 images, estimated 2:11 mins reading time)

Filed Under: Content, Influency, Media • TAGged with Tags: adsense, advertising, content, influency*, porn, video

Vine Videos Create Influency by Making Time Stand Still

Posted on June 7, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Influency, And Using Vine Video To Make Time Stand Still

Is it 6:16, Or 6:17? When you use Vine, time stands still. You give up control of almost everything else, but … it’s a small price to pay, right?

Actually, maybe. ... READ MORE of Vine Videos Create Influency by Making Time Stand Still at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (821 words, 1 image, estimated 3:17 mins reading time)

Filed Under: Content, Influency, Media • TAGged with Tags: content, influency*, media, self-promotion, smartphones, video

Marketing People, Geeks, and Bean Counters

Posted on June 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

How Bean Counters, Marketing People, and Geeks Create Influency Together

The other guys are coming to get you. Let ‘em.

In fact, if you’re after Influency, you’d better let the other guys get close. I haven’t mentioned coopetition in a while, and it occurred to me this morning after reading a piece at businessgrow.com that we need to give some time to the idea of coopetition happening even within companies.

If you’ve ever worked for a big company you know about this; departments compete for budget and other resources even as they are working toward what’s supposed to be a unified goal. Is it a conflict? You bet. And the most successful companies are the ones that manage the constantly moving line between corporate goals and the protection of everyone’s fiefdoms. ... READ MORE of Marketing People, Geeks, and Bean Counters at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (834 words, 1 image, estimated 3:20 mins reading time)

Filed Under: Influency, Marketing • TAGged with Tags: coopetition, influency*, marketing

Social Media, Content Marketing, and Naïveté

Posted on May 31, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being self-promotional is necessary. Unseemly as many people find that, it’s a fact. We all have something to sell, and we all sell it every day; to think otherwise is the height of naïveté. ... READ MORE of Social Media, Content Marketing, and Naïveté at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (672 words, 2 images, estimated 2:41 mins reading time)

Filed Under: Content, Influency, Marketing, Search Engine Optimization SEO • TAGged with Tags: "long tail marketing", "search engine optimization", advertorials, content, hubspot, influency*, Matt Cutts, self-promotion

This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride

Posted on May 13, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Computers Are Too Hard.

Being The Answer Guy, I get asked a lot of questions about not only our 2013-era focus on Integrated Marketing and Influency, but also, more broadly, computers. How DO those things work, anyway?

When Windows 8 was approaching release I did some testing of the new operating system—not so much because I was excited to upgrade but because Microsoft had announced the end of support for Windows XP. I don’t really need help with Windows, but ‘the end of support’ means that there will be no more security upgrades, and in our always-connected (or EVER connected, actually) world that’s just not acceptable. This meant that I needed to choose between replacing many of the computers at Answer Guy Central or upgrading the operating system in them. ... READ MORE of This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1155 words, 1 image, estimated 4:37 mins reading time)

Filed Under: Business Change, Influency, Marketing • TAGged with Tags: "operating systems", Business Change, computers, influency*, marketing, windows 8

How (like, ‘HOW?’) Do People Find You ?

Posted on May 3, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Generally speaking, I hate software patents. I believe they stifle innovation and make it harder to achieve Influency unless you’re a lucky company like Apple, sitting on a trove of patents, or you’re one of those folks making an entire business as a patent troll.

Sometimes, though, someone comes up with something that gets done, via software, and it’s inventive enough and unique enough that the question of whether software patents are a good idea takes on another personality. This isn’t that. ... READ MORE of How (like, ‘HOW?’) Do People Find You ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (401 words, 1 image, estimated 1:36 mins reading time)

Filed Under: Influency • TAGged with Tags: "software patents", communication, influency*

Media, Goodbye Television, Influency, and Business Change

Posted on May 2, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Aereo, Hulu, Netflix, and The TV/Media Business

Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable television.

Wrap you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start over. ... READ MORE of Media, Goodbye Television, Influency, and Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (530 words, 1 image, estimated 2:07 mins reading time)

Filed Under: Business Change, Influency, Media • TAGged with Tags: aereo, Business Change, hulu, influency*, media, netflix

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

Posted on April 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important.

Now, let’s dissect, and maybe even undo that last part of what I said.

Google says that when you create content you need to make it attractive to people, and that attractiveness to Google will follow naturally. Sure it will; all you have to do is create content that rivals the volume and quality of mass media outlets spending ten of millions of dollars per month, and you’ll be golden. ... READ MORE of WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (713 words, 3 images, estimated 2:51 mins reading time)

Filed Under: Content, Influency, Marketing, Media • TAGged with Tags: "long tail marketing", "search engine optimization", content, influency*, media, video, youtube

Should Tablets Be Cool, Or Is It Good Enough to be a Toy?

Posted on April 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

When Do Tablet Become Cool?

Are tablets cool? Are they tools, or toys? And if tablets are ‘just toys’, is Influency* still part of the discussion?

I’ve owned my Nexus 7 for about nine months now. And as its gestation period has progressed I’ve noticed that this great little tablet has taken a position somewhere between tool and toy. This is partially a matter of practicality and what tablets are well suited for, and partially about my having started using a Chromebook when I’m on the road; the Chromebook is so much more like a ‘real’ computer than that little keyboard-less tablet can ever be and so easy to carry—and reliable for a full day’s battery—that my original plans for using the Nexus 7 have changed. ... READ MORE of Should Tablets Be Cool, Or Is It Good Enough to be a Toy? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, 1 image, estimated 1:32 mins reading time)

Filed Under: Influency • TAGged with Tags: Android, influency*, ipad, tablets, tools versus toys

Seth Godin, Low-Hanging Fruit, Marketing, and Influency

Posted on April 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Who is this man?

I’d like to tell you that there’s an Answer Guy Action Figure, but alas, this follicly-challenged devil is one Seth Godin. Seth, who’s been mentioned more than a few times at Answer Guy Central, is a fantastically successful and popular author and a legend of sorts in the marketing business. And there really is a Seth Godin Action Figure; I’ve seen it in a store.

We haven’t mentioned Seth Godin in a while. Yesterday, I came across Seth’s latest musings, and had to pass them on. I’m paraphrasing, but what Seth says is that low-hanging fruit isn’t always the fruit you want to pick. ... READ MORE of Seth Godin, Low-Hanging Fruit, Marketing, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (313 words, 1 image, estimated 1:15 mins reading time)

Filed Under: Influency, Marketing • TAGged with Tags: "seth godin", influency*, marketing, unreasonable

Matt Cutts, TheShortCutts, and … There ARE no Short Cuts

Posted on April 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s short cuts are at theshortcutts.com, get it?).

This is brilliant in several ways. And the topic here, strong as ever, is Influency*. ... READ MORE of Matt Cutts, TheShortCutts, and … There ARE no Short Cuts at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (689 words, 3 images, estimated 2:45 mins reading time)

Filed Under: Content, Influency, Marketing • TAGged with Tags: "long tail marketing", "search engine optimization", content, influency*, Matt Cutts, spam, theshortcutts

Influency, Keynote Speeches, and Talking Heads

Posted on April 9, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

See this unremarkable-looking seventy-year-old man? His name is Michael Markman. Once upon a time, mickeleh, as he calls himself on YouTube, was a highly-placed Appler, and if you click the picture above you can see mickeleh tell about the time then-Apple CEO Gil Amelio delivered the worst keynote address in the history of keynote addresses.

Mickeleh talks about this disastrous event for fifteen minutes. He never leaves the screen; it’s the definition of a talking-head video. And yet, watching Michael Markman ramble for fifteen minutes about the agony of watching Gil Amelio for much longer than than is … well, fun. ... READ MORE of Influency, Keynote Speeches, and Talking Heads at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (235 words, 1 image, estimated 56 secs reading time)

Filed Under: Influency, Marketing • TAGged with Tags: influency*, marketing, media, video

Livefyre? Bad Idea. But Not For Why You Might Think …

Posted on April 5, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Livefyre: A Great Idea, But Not for Comments

When you’re The Answer Guy, you need to have answers ready for tough questions. And for the time being, my answer to “is Livefyre a good idea?” is, sadly, an emphatic no.

This makes me sad, but probably not for the reason you’re thinking. Livefyre does what it’s supposed to do and we could see that from the moment we installed it yesterday. But technologically speaking, Livefyre is a bit of a mess. And while it tries to make good on its promises, like letting you keep all your Search Engine Optimization juice, Livefyre creates other influency-sapping issues. ... READ MORE of Livefyre? Bad Idea. But Not For Why You Might Think … at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (949 words, 1 image, estimated 3:48 mins reading time)

Filed Under: Content, Influency • TAGged with Tags: "content management", "customer service", comments, headway, influency*, livefyre

Comments, Optimization, and Influency

Posted on April 4, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 12 Comments

I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why.

Last week, our old friend Adam Popescu wrote a story about … comments. It might seem like an unimportant subject, but in the Influency game very little is insignificant.

Popescu wrote about a subject that’s been on my mind for quite a while: what’s the right way to manage comments on your blog or website? ... READ MORE of Comments, Optimization, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (642 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO • TAGged with Tags: "content management", "search engine optimization", comments, content, influency*, livefyre, spam

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