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SPAM, Social Networking, and How to Defend (and Offend!)

by Jeff Yablon | Jul 9, 2012 | Business Process, Design, Development, Media

If I was you, I’d be out spamming other web sites for all I was worth. OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that...

MommyBloggers, Narrowcasting, Tribes, and Social Networking

by Jeff Yablon | May 17, 2012 | Business Process, Content, Marketing, Media

When I was The Computer Answer Guy (OK, when The Computer Answer Guy was a media personality—I’m still The Computer Answer Guy), I did a weekly radio program that ran on several terrestrial radio stations and reached a large audience across the globe via the...

A Facebook Happy Birthday and Social Networking Stupidity

by Jeff Yablon | Apr 30, 2012 | Business Process

Last week I celebrated my birthday. And Facebook celebrated right along with me; when I started my abbreviated workday on Friday morning I had a handful of Happy Birthday wishes from my social networking friends, and more rolled in while I was replying to those. It...

Context, Authenticity, Social Networking

by Jeff Yablon | Jan 30, 2012 | Business Process, Design, Marketing, Media

Why is is so hard, the more we communicate, to actually say anything? Even more: if you do manage to say something why does social networking make it so easy for people to apply the wrong context to what you say—or apply no context at all? Last night, Brian Clark, a...

Social Networking, But No Social Graces

by Jeff Yablon | Dec 28, 2011 | Business Process, Media

If I hadn’t seen it myself, twice, I wouldn’t believe it. In both the example above (courtesy of my son Mike’s Tumblr) and this example at Gizmodo, social media/social networking (via Twitter) show just how ugly it can be. Facebook, you aren’t...
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