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Achieving Influency* Through Long Tail Marketing and Search Modeling

Author Archives: --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist

Should Tablets Be Cool, Or Is It Good Enough to be a Toy?

Posted on April 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

When Do Tablet Become Cool?

Are tablets cool? Are they tools, or toys? And if tablets are ‘just toys’, is Influency* still part of the discussion?

I’ve owned my Nexus 7 for about nine months now. And as its gestation period has progressed I’ve noticed that this great little tablet has taken a position somewhere between tool and toy. This is partially a matter of practicality and what tablets are well suited for, and partially about my having started using a Chromebook when I’m on the road; the Chromebook is so much more like a ‘real’ computer than that little keyboard-less tablet can ever be and so easy to carry—and reliable for a full day’s battery—that my original plans for using the Nexus 7 have changed. ... READ MORE of Should Tablets Be Cool, Or Is It Good Enough to be a Toy? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, 1 image, estimated 1:32 mins reading time)

Filed Under: Influency

Seth Godin, Low-Hanging Fruit, Marketing, and Influency

Posted on April 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Seth Godin Action FigureWho is this man?

I’d like to tell you that there’s an Answer Guy Action Figure, but alas, this follicly-challenged devil is one Seth Godin. Seth, who’s been mentioned more than a few times at Answer Guy Central, is a fantastically successful and popular author and a legend of sorts in the marketing business. And there really is a Seth Godin Action Figure; I’ve seen it in a store.

We haven’t mentioned Seth Godin in a while. Yesterday, I came across Seth’s latest musings, and had to pass them on. I’m paraphrasing, but what Seth says is that low-hanging fruit isn’t always the fruit you want to pick. ... READ MORE of Seth Godin, Low-Hanging Fruit, Marketing, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (313 words, 1 image, estimated 1:15 mins reading time)

Filed Under: Influency, Marketing

Hacking the WordPress CMS. Or Stopping Someone Who Wants To

Posted on April 15, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

WordPress Security: Just Change Your User Name

Right this moment, someone is trying to hack your website. And if you use WordPress, right this moment about 90,000 someones are trying to break in.

None of that is hyperbole. There really are bad guys out there trying to break the security on your web site every moment of every day, and there really is a broad-scale attack currently in-progress on web sites running the WordPress Content Management System. ... READ MORE of Hacking the WordPress CMS. Or Stopping Someone Who Wants To at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (568 words, 1 image, estimated 2:16 mins reading time)

Filed Under: Content, Development, Influency

Matt Cutts, TheShortCutts, and … There ARE no Short Cuts

Posted on April 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Matt Cutts Talks Search and Bad Links   Matt Cutts, Competition, Search Optimization, and Legitimate Business

About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s short cuts are at theshortcutts.com, get it?).

This is brilliant in several ways. And the topic here, strong as ever, is Influency*. ... READ MORE of Matt Cutts, TheShortCutts, and … There ARE no Short Cuts at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (689 words, 3 images, estimated 2:45 mins reading time)

Filed Under: Content, Influency, Marketing

Influency, Content, Television, Media Control, and Aereo

Posted on April 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Many Options for Media, Content, and Television

Television is all about Influency. Media, content, copyright, and now, Aereo.

While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.

And they’re losing that battle. ... READ MORE of Influency, Content, Television, Media Control, and Aereo at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (560 words, 2 images, estimated 2:14 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Influency, Keynote Speeches, and Talking Heads

Posted on April 9, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Michael Markman on Gil Amelio, Talking Heads, and Influency

See this unremarkable-looking seventy-year-old man? His name is Michael Markman. Once upon a time, mickeleh, as he calls himself on YouTube, was a highly-placed Appler, and if you click the picture above you can see mickeleh tell about the time then-Apple CEO Gil Amelio delivered the worst keynote address in the history of keynote addresses.

Mickeleh talks about this disastrous event for fifteen minutes. He never leaves the screen; it’s the definition of a talking-head video. And yet, watching Michael Markman ramble for fifteen minutes about the agony of watching Gil Amelio for much longer than than is … well, fun. ... READ MORE of Influency, Keynote Speeches, and Talking Heads at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (235 words, 1 image, estimated 56 secs reading time)

Filed Under: Influency, Marketing

The Simplicity of The Agony of The Influency. And Hot Coffee

Posted on April 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Video Media? As Simple As Influency

With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the right way.

Last week, we published a video called You Can’t Really ‘Build a Web Site in One Hour. And we see it as a simple, direct message, but the way people respond to the message still depends on the way they hear it. As we’ve said around here for a long time, perception is reality. ... READ MORE of The Simplicity of The Agony of The Influency. And Hot Coffee at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (641 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Influency, Media

Livefyre? Bad Idea. But Not For Why You Might Think …

Posted on April 5, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Livefyre: A Great Idea, But Not for Comments

When you’re The Answer Guy, you need to have answers ready for tough questions. And for the time being, my answer to “is Livefyre a good idea?” is, sadly, an emphatic no.

This makes me sad, but probably not for the reason you’re thinking. Livefyre does what it’s supposed to do and we could see that from the moment we installed it yesterday. But technologically speaking, Livefyre is a bit of a mess. And while it tries to make good on its promises, like letting you keep all your Search Engine Optimization juice, Livefyre creates other influency-sapping issues. ... READ MORE of Livefyre? Bad Idea. But Not For Why You Might Think … at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (949 words, 1 image, estimated 3:48 mins reading time)

Filed Under: Content, Influency

Comments, Optimization, and Influency

Posted on April 4, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 12 Comments

Comments, SPAM, Livefyre, and Influency

I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why.

Last week, our old friend Adam Popescu wrote a story about … comments. It might seem like an unimportant subject, but in the Influency game very little is insignificant.

Popescu wrote about a subject that’s been on my mind for quite a while: what’s the right way to manage comments on your blog or website? ... READ MORE of Comments, Optimization, and Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (642 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO

JetBlue: A Study in Great Customer Service

Posted on March 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

What's Influency? Great Customer Service from JetBlue

JetBlue says they want to bring humanity back to air travel. Today, they proved their point. Listen to this:

I’m in Miami for a few days. I happened to fly JetBlue. I’ll be returning to New York on Monday, and as seems to be the standard in my life lately found myself earlier today needing to tweak my travel plans.

I called JetBlue and asked what was involved in moving my flight up by a few hours. The choices were either pay $100 per person plus difference in fare, similar to the story I got last year from Virgin America, or WAIT UNTIL 12:01 AM ON MONDAY AND CHANGE FOR $50, period. ... READ MORE of JetBlue: A Study in Great Customer Service at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (295 words, 1 image, estimated 1:11 mins reading time)

Filed Under: Influency

Are You More Like Google, or Amazon?

Posted on March 25, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Google, Amazon, or Apple: What Kind of Long-Tail Marketer Are You?

It’s occurred to me that there are three big driving-the-way-the-Internet-works companies left (for now) to talk about. Maybe four if you count Facebook. Who are these companies? You’ve guessed it; Google, Amazon, and Apple control the world.

And honestly, Apple is slipping; let’s limit the influency-moving-forward conversation to Google and Amazon.

There’s a lot to dislike about the way Google is doing business, lately. While it would be naïve to think Google was going to keep giving away everything they make forever and ‘subsist’ on the revenue they derive as the world’s largest-and-there-is-no-second-place advertising agency, acts like the killing of Google Reader are unsettling—and driving most discussions about the delivered-right-after-Google-Reader-was-axed Google Keep. ... READ MORE of Are You More Like Google, or Amazon? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (500 words, 1 image, estimated 2:00 mins reading time)

Filed Under: Influency, Marketing

Keeping Google Keep (or using Evernote)

Posted on March 21, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Google Keep Is No Evernote Replacement—Yet

Google, ever-more focused on being involved in every part of every one of our every moves, has released something new. Ignoring the issue of Google’s trustworthiness, or what happens when your stuff is in ‘The Cloud‘, Google Keep is . . . well, it might be a Keeper.

The idea behind Google Keep is simple. We all have ideas that strike us at all times of the day or night. Wouldn’t it be great if we had a way to get them into our computers, phone, or tablets immediately so we didn’t forget them and they were then available to use wherever we were, from all of our devices? Google Keep is brilliant! Why hasn’t anyone thought of this before? ... READ MORE of Keeping Google Keep (or using Evernote) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (666 words, 1 image, estimated 2:40 mins reading time)

Filed Under: Influency

‘Pics of My Homies’, and Artificial Intelligence at Facebook

Posted on March 20, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Pics of My Homies Artificial Intelligence at Facebook Social Graph

Are you one of the people who are still actually using Facebook? You’re not alone, of course, but Zuck & Co. see their pending irrelevance coming. That’s why they created Facebook Graph, a new way of searching Facebook that, when it works right, is a pretty neat tool.

I’ve been using Facebook Graph for a few weeks. I can confirm that it does a better job of finding quasi-useful stuff than any other method of getting around everyone’s favorite (and least favorite) social network. And this morning, this piece at Wired illustrated a bit about why. ... READ MORE of ‘Pics of My Homies’, and Artificial Intelligence at Facebook at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (572 words, 1 image, estimated 2:17 mins reading time)

Filed Under: Business Change, Influency, Marketing

Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough

Posted on March 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

You REALLY Don't Want a Youtube Penalty

Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad guys. And we demonstrate our work and philosophies by drinking our own Kool-Aid.

YouTube penalties are even worse.

Yesterday, when we uploaded The Daily Influency Video, we were greeted by a couple of problems. First, yesterday’s video isn’t “monetized”, meaning that there are no advertisements running in or before it. And second, we’ve lost the ability to include links in our videos back to the pages we talk about here at Answer Guy Central: ... READ MORE of Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (582 words, 2 images, estimated 2:20 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Verizon FIOS has a new plan for Media Influency

Posted on March 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Media, Influency, and The Unbundling of Television Channels

We’re always looking for new forms of Influency and new ways to create business change. In fact, so is everyone, including huge telecommunications media companies like Verizon.

Yes, I just called Verizon a media company. That’s a business change for sure, and historically not the way the behemoth is referred to, but it’s apt. Verizon wants to be your one source for media and media delivery and they’re trying something new.

Something huge. Something that will help Verizon tremendously and their customers in a lesser way. In fact it’s possible that it could actually hurt Verizon customers, but this one is going to take some time to play out so … think about this: ... READ MORE of Verizon FIOS has a new plan for Media Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (494 words, 1 image, estimated 1:59 mins reading time)

Filed Under: Business Change, Influency, Media




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