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Category Archives: Business Change

Business Change is what drives it all. When you master business change, your business … changes. For the better.

This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride

Posted on May 13, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Windows 8 Upgrades and The Need for The Answer Guy

 

Computers Are Too Hard.

Being The Answer Guy, I get asked a lot of questions about not only our 2013-era focus on Integrated Marketing and Influency, but also, more broadly, computers. How DO those things work, anyway?

When Windows 8 was approaching release I did some testing of the new operating system—not so much because I was excited to upgrade but because Microsoft had announced the end of support for Windows XP. I don’t really need help with Windows, but ‘the end of support’ means that there will be no more security upgrades, and in our always-connected (or EVER connected, actually) world that’s just not acceptable. This meant that I needed to choose between replacing many of the computers at Answer Guy Central or upgrading the operating system in them. ... READ MORE of This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1155 words, 1 image, estimated 4:37 mins reading time)

Filed Under: Business Change, Influency, Marketing

Media, Goodbye Television, Influency, and Business Change

Posted on May 2, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Aereo, Hulu, Netflix, and The TV/Media Business

Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable television.

Wrap you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start over. ... READ MORE of Media, Goodbye Television, Influency, and Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (530 words, 1 image, estimated 2:07 mins reading time)

Filed Under: Business Change, Influency, Media

When Are You Too Old To Be a Programmer?

Posted on April 30, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Old to be a programmer?

When are you too old to be a programmer?

As an old guy, my perspective is skewed. That’s OK; all of our perspectives on all issues are skewed by who we are. But is there an answer that ‘makes sense’?

According to a new study, older people might actually make better programmers than younger ones. This is a seismic shift in the way the topic has long been discussed, and in conflict with something I asked about a few years ago; might older people be too set in their ways to use SmartPhones? ... READ MORE of When Are You Too Old To Be a Programmer? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (248 words, 1 image, estimated 1:0 mins reading time)

Filed Under: Business Change, Development

Influency, Great Customer Service, and NOT Using HostGator

Posted on April 24, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hostgator, Customer Service, Great Intentions, and Influency

I hate this story.

I hate it because of how it got started, how it ends, and how I spent way too many hours over the last couple of weeks and especially the last couple of days. I hate that I’m not doing business with the Snappy Gator you see above. ... READ MORE of Influency, Great Customer Service, and NOT Using HostGator at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1353 words, 2 images, estimated 5:25 mins reading time)

Filed Under: Business Change, Customer Service, Influency

Influency, Content, Television, Media Control, and Aereo

Posted on April 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Many Options for Media, Content, and Television

Television is all about Influency. Media, content, copyright, and now, Aereo.

While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.

And they’re losing that battle. ... READ MORE of Influency, Content, Television, Media Control, and Aereo at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (560 words, 2 images, estimated 2:14 mins reading time)

Filed Under: Business Change, Content, Influency, Media

‘Pics of My Homies’, and Artificial Intelligence at Facebook

Posted on March 20, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Pics of My Homies Artificial Intelligence at Facebook Social Graph

Are you one of the people who are still actually using Facebook? You’re not alone, of course, but Zuck & Co. see their pending irrelevance coming. That’s why they created Facebook Graph, a new way of searching Facebook that, when it works right, is a pretty neat tool.

I’ve been using Facebook Graph for a few weeks. I can confirm that it does a better job of finding quasi-useful stuff than any other method of getting around everyone’s favorite (and least favorite) social network. And this morning, this piece at Wired illustrated a bit about why. ... READ MORE of ‘Pics of My Homies’, and Artificial Intelligence at Facebook at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (572 words, 1 image, estimated 2:17 mins reading time)

Filed Under: Business Change, Influency, Marketing

Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough

Posted on March 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

You REALLY Don't Want a Youtube Penalty

Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad guys. And we demonstrate our work and philosophies by drinking our own Kool-Aid.

YouTube penalties are even worse.

Yesterday, when we uploaded The Daily Influency Video, we were greeted by a couple of problems. First, yesterday’s video isn’t “monetized”, meaning that there are no advertisements running in or before it. And second, we’ve lost the ability to include links in our videos back to the pages we talk about here at Answer Guy Central: ... READ MORE of Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (582 words, 2 images, estimated 2:20 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Verizon FIOS has a new plan for Media Influency

Posted on March 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Media, Influency, and The Unbundling of Television Channels

We’re always looking for new forms of Influency and new ways to create business change. In fact, so is everyone, including huge telecommunications media companies like Verizon.

Yes, I just called Verizon a media company. That’s a business change for sure, and historically not the way the behemoth is referred to, but it’s apt. Verizon wants to be your one source for media and media delivery and they’re trying something new.

Something huge. Something that will help Verizon tremendously and their customers in a lesser way. In fact it’s possible that it could actually hurt Verizon customers, but this one is going to take some time to play out so … think about this: ... READ MORE of Verizon FIOS has a new plan for Media Influency at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (494 words, 1 image, estimated 1:59 mins reading time)

Filed Under: Business Change, Influency, Media

For The Homeless, All’s Fair in Love, War, and Marketing

Posted on March 15, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Remember last year’s SXSW conference, where homeless people were given jobs carrying around mobile 4G hotspots? No? I’ll remind you about it, and also that my position then, as now, is that it was a win/win/win situation.

Austin TX's homeless, SXSW, and Mobile 4G Internet Access

A few people who needed it had higher-than-typical incomes for a few days, a service was provided, and some Influency and marketing hay got made. As I pointed out last year, the choice of wording “I am a 4G Hotspot” instead of “I have a 4G Hotspot” might have been slightly non-politically-correct, but honestly? That’s the most important thing on anyone’s mind? Ever? ... READ MORE of For The Homeless, All’s Fair in Love, War, and Marketing at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (432 words, 2 images, estimated 1:44 mins reading time)

Filed Under: Business Change, Influency, Marketing

Google Reader, RSS, Content: The Death of an Old Friend

Posted on March 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Google Reader Dies. Will RSS Die With It?

It’s the end of the world as we know it … and I’m going to have to feel fine.

Yesterday, Google dropped a bombshell on The Internet. They’re hoping you don’t notice, and the truth is you probably won’t unless you’re been using the Internet long enough to remember what it’s like to go searching for the content you need instead of it getting pushed to you.

On July 1, Google will turn off Google Reader. In and of itself, this doesn’t sound like it means very much, because there are many, many ways to read news and other information on the Internet, whether you do so from your desktop computer, tablet, or SmartPhone. ... READ MORE of Google Reader, RSS, Content: The Death of an Old Friend at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (714 words, 2 images, estimated 2:51 mins reading time)

Filed Under: Business Change, Content, Influency

How To Get A Wireless Carrier To Lower Your Monthly Charge

Posted on March 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Republic Wireless: A Wireless Telecom Carrier Offers a 'Fair' Price

Influency comes in many forms, and with almost everyone having a mobile phone, your wireless telecom carrier sure does occupy a position of influency in your life. You’ll pay what they tell you, or bad things will happen.

Or maybe not.

Over three years ago, Google took a shot at disrupting the wireless telecom business when they introduced the NexusOne. Nothing happened. But time has passed, business has changed, and the idea of buying a phone inexpensively and taking it to another carrier is starting to mature. ... READ MORE of How To Get A Wireless Carrier To Lower Your Monthly Charge at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (458 words, 1 image, estimated 1:50 mins reading time)

Filed Under: Business Change, Customer Service, Influency

Media, Influency, Niche Nook Marketing, and Bad Investments

Posted on February 25, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
Comparing Nook to Kindle? Oh, Never Mind; Barnes and Noble Gives Up on Influency

Comparing Nook to Kindle? Stop. Barnes and Noble Has Given Up on Influency

Less than ten months ago, Microsoft paid $800 million for one-sixth of one part of Barnes and Noble. I told you then that it was a ridiculous valuation, but numbers notwithstanding thought that Microsoft was making a good move buying their way into a new market.

Now, even the “hot market” part of the deal is looking bad. ... READ MORE of Media, Influency, Niche Nook Marketing, and Bad Investments at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (404 words, 1 image, estimated 1:37 mins reading time)

Filed Under: Business Change, Influency, Marketing, Media

Brian Williams on Influency: ‘Push It Real Good’

Posted on January 30, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Brian Williams Pushes Influency Real Good

If you’re young, and Brian Williams and Jimmy Fallon tell you to Push It Real Good, I’ll bet you listen. That’s Influency*.

Understanding Influency involves many things, all being pulled, pushed, and poked just the right way. It’s what caused me to wonder aloud, a few years ago, where people get their news.It’s what caused me to point out what Jon Stewart and Glenn Beck have always known: you must get noticed. ... READ MORE of Brian Williams on Influency: ‘Push It Real Good’ at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (226 words, 1 image, estimated 54 secs reading time)

Filed Under: Business Change, Content, Influency, Marketing, Media

Gary Vee Climbs a Vine, Watches Porn, and Markets Influency*

Posted on January 28, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Dove, Long Tail Marketing on the Vine, and Influency

I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there.

This morning I’m thinking about Dove soap.Dove, a brand of homegoods-conglomerate Proctor and Gamble’s main competitor, Unilever, is a client of wine-geek-turned-marketing-consultant Gary Vaynerchuk‘s Vaynermedia. And last week Garyvee, as he’s known to his million Twitter followers, advised his client Dove to start playing with a new toy called Vine. Here are the results:

https://twitter.com/Dove/status/294944595731685376 ... READ MORE of Gary Vee Climbs a Vine, Watches Porn, and Markets Influency* at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (544 words, 1 image, estimated 2:11 mins reading time)

Filed Under: Business Change, Marketing

“SUPER BOWL” (I Said It!). Will NFL Lawyers Object?

Posted on January 23, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hello? National Football League? I’m about to use two words together that you don’t think I should be allowed to use. Are you ready?

SUPER BOWL.

That’s right, I said it. Super Bowl. Super Bowl, Super Bowl, Super Bowl. Come and get me, NFL. Nyah, nyah, nyah. In fact, here are pictures of The Super Bowl:

The Super Bowl

An undoctored Google Search on January 23 2013 for images related to The Super Bowl ... READ MORE of “SUPER BOWL” (I Said It!). Will NFL Lawyers Object? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (657 words, 1 image, estimated 2:38 mins reading time)

Filed Under: Business Change, Influency, Marketing




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