Development

Optimization Elements, SEO, Small Business, and Expenses

Posted on May 23, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

See all the stuff that goes into Search Engine Optimization? It’s a lot of stuff. A LOT of stuff. You can’t afford it.

Of course, you also can’t afford not to do it.

A few weeks ago I came across this Google+ Thread. It was started by an SEO practitioner who said, simply, that you can’t afford SEO. Interesting. He even made a point that will make getting your business even less likely: you can’t outsource SEO. And you know what? He’s right, on both counts; you can’t afford SEO and you can’t outsource it because computer geeks don’t get your business well enough to be entrusted with such a task. ... READ MORE of Optimization Elements, SEO, Small Business, and Expenses at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (359 words, 2 images, estimated 1:26 mins reading time)

Filed Under: Content, Design, Development, Influency, Marketing, Media, Search Engine Optimization SEO

When Are You Too Old To Be a Programmer?

Posted on April 30, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Old to be a programmer?

When are you too old to be a programmer?

As an old guy, my perspective is skewed. That’s OK; all of our perspectives on all issues are skewed by who we are. But is there an answer that ‘makes sense’?

According to a new study, older people might actually make better programmers than younger ones. This is a seismic shift in the way the topic has long been discussed, and in conflict with something I asked about a few years ago; might older people be too set in their ways to use SmartPhones? ... READ MORE of When Are You Too Old To Be a Programmer? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (248 words, 1 image, estimated 1:0 mins reading time)

Filed Under: Business Change, Development

Hacking the WordPress CMS. Or Stopping Someone Who Wants To

Posted on April 15, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

WordPress Security: Just Change Your User Name

Right this moment, someone is trying to hack your website. And if you use WordPress, right this moment about 90,000 someones are trying to break in.

None of that is hyperbole. There really are bad guys out there trying to break the security on your web site every moment of every day, and there really is a broad-scale attack currently in-progress on web sites running the WordPress Content Management System. ... READ MORE of Hacking the WordPress CMS. Or Stopping Someone Who Wants To at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (568 words, 1 image, estimated 2:16 mins reading time)

Filed Under: Content, Development, Influency

Headway Runs WordPress! WordPress Runs Headway! (Uh-oh)

Posted on December 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

Ack!, as the character in the middle would say.

Today, I’m taking our old “computers are too hard” refrain in a whole new direction. Ready? Content Management Systems Are Too Hard.

As we get ready to re-brand and re-deploy Answer Guy Central around Influency*, I find myself asking again and again: What’s hard about this stuff? Of course, the accompanying question is then, What’s Easy? ... READ MORE of Headway Runs WordPress! WordPress Runs Headway! (Uh-oh) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1304 words, 1 image, estimated 5:13 mins reading time)

Filed Under: Business Change, Content, Design, Development, Media

Google Chromebook: Computer, Phone, or Toy?

Posted on October 25, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 7 Comments

Little computer. Small, but in no way “little” chip running it. Look! Up in the sky! It’s a Bird! It’s a Plane! It’s . . .

Google wants you to think the Samsung Exynos 5-powered Google Chromebook is “Ready When You Are“. The question is: ready for what?

A couple of years back, I started carrying a Netbook-style portable computer. I paid all of $250 for it. Aside from when my little purple Acer Netbook died, it’s served me well; a full day’s battery, and it runs Microsoft Windows, albeit slowly (and Ubuntu, faster, although less capably). ... READ MORE of Google Chromebook: Computer, Phone, or Toy? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1118 words, 1 image, estimated 4:28 mins reading time)

Filed Under: Business Change, Development, Marketing, Media

Google’s Latest Play for Monopolistic Business: File Formats

Posted on September 27, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Quite a few years ago, I ran into Deb Triant, who at the time was President of Adobe. We spoke for about thirty minutes, and embarrassing as this is, I didn’t know how highly placed a person I was speaking with when I shared—emphatically—my opinion that Adobe needed to make the .PDF file format an open standard, else see it become unimportant. Ms. Triant laughed at that suggestion; in the early days of PDF Adobe charged not just for the tools to create the files but also for the software people needed to read them. ... READ MORE of Google’s Latest Play for Monopolistic Business: File Formats at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (721 words, 1 image, estimated 2:53 mins reading time)

Filed Under: Business Change, Development

SPAM, Social Networking, and How to Defend (and Offend!)

Posted on July 9, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

If I was you, I’d be out spamming other web sites for all I was worth.

OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that they’ll (fill in the blanks).

... READ MORE of SPAM, Social Networking, and How to Defend (and Offend!) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (547 words, 1 image, estimated 2:11 mins reading time)

Filed Under: Business Change, Design, Development, Media

Shawn and Sean In Search Of The Killer App. And It’s AIRTIME

Posted on June 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

It’s Airtime, Dude!

Much to my surprise given my background as a quasi-geek and the subject I write about most often, I hardly ever talk about “the killer app”. Killer Apps are the very definition of business change, and the kind of thing that I’d have thought before I checked this morning that gets more attention.

Then again, real killer apps come along so seldom, maybe it’s right that I don’t talk up the “next great thing” all that often. ... READ MORE of Shawn and Sean In Search Of The Killer App. And It’s AIRTIME at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (833 words, 4 images, estimated 3:20 mins reading time)

Filed Under: Business Change, Design, Development

With a BING!!!, Search Engines Start Making Sense

Posted on May 11, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Oh, SNAP!

Bing is changing what you see when you use them to do your searching. And Google, I hope you’re paying attention, because the new Bing gets it right.

If you take a look at this article from The Washington Post, you can both see how the new Bing will look and get an exhaustive analysis of the changes. For my part, I’ll say that the new Bing just plain makes sense. Search results are search results, your social recommendations are there but separate, and of course, advertisements are included—and segregated. ... READ MORE of With a BING!!!, Search Engines Start Making Sense at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (429 words, 1 image, estimated 1:43 mins reading time)

Filed Under: Business Change, Development, Search Engine Optimization SEO

Pulse, Flipboard, Android, Journalism, and Business Change

Posted on May 9, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Flipboard is the future of journalism. Here’s how I know that’s true: I’ve just installed the Flipboard App on my Galaxy Nexus SmartPhone, hate it, and I’m still going to be using it.

The journalism wars are over. The bad guys have won. Go Home.

Flipboard, long a staple on iDevices, isn’t even supposed to be available for Android. It’s part of the pre-installed software package on the just-announced Samsung Galaxy S III, and was supposed to be an exclusive on that not-yet-available device for some months. But Flipboard for Android has leaked and is easily available. ... READ MORE of Pulse, Flipboard, Android, Journalism, and Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (629 words, 1 image, estimated 2:31 mins reading time)

Filed Under: Business Change, Development

The Storage Wars and Google Drive

Posted on April 26, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 18 Comments

Yesterday I promised to tell you everything you need to know about Google Drive. GDrive is a subject that been tossed around literally for years; we all knew Google Drive would show up eventually, and if “storing your stuff on line” was the only thing that interested you, it’s possible that you figured out how to create a virtual “Google Drive” years ago by putting your files into GMail. ... READ MORE of The Storage Wars and Google Drive at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1292 words, 5 images, estimated 5:10 mins reading time)

Filed Under: Business Change, Development, Media

Microsoft and Scarlet Grey Make Video Calling Real

Posted on April 6, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

In their continuing effort to stave off irrelevancy, Microsoft keeps branching into new businesses. The beast from Redmond will never again see the same kind of dominance they enjoyed with Windows and Office, but lately they’re making some pretty good moves.

No, Bing won’t be overtaking Google. That whole battery thing is neat, but not a behemoth of Microsoftian proportions. And yes, XBox is huge, but again, a niche. ... READ MORE of Microsoft and Scarlet Grey Make Video Calling Real at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (379 words, 1 image, estimated 1:31 mins reading time)

Filed Under: Business Change, Development

Bing ToolBar? Bing REWARDS? Where’s Microsoft’s Coopetition?

Posted on March 28, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Closed systems are a very bad idea. Hey, Microsoft: as you slide closer and closer to irrelevancy, keep that in mind.

This article pointed me at Bing Rewards. And just as I felt a little sheepish for never having written about Kickstarter before yesterday’s piece on Rabbit Troupe, I’m embarrassed to admit that I didn’t realize Microsoft had created Bing Rewards until I read that yesterday. How did I miss this business change?

Maybe it’s because Microsoft hasn’t actually changed anything. ... READ MORE of Bing ToolBar? Bing REWARDS? Where’s Microsoft’s Coopetition? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (569 words, 1 image, estimated 2:17 mins reading time)

Filed Under: Business Change, Development, Media

“What People Do Is The New SEO”

Posted on March 23, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 8 Comments

I mentioned the changing face of search and search engine optimization earlier this week. Google is changing the rules for search engine optimization in ways that those of us who practice it need to be afraid of and those of you who we do search on behalf of might need to fear even more.

I’ve been saying that this is about software and artificial intelligence going places that so far they haven’t be able to reach, and that description is accurate. But yesterday I read an even better way of putting it:

What People Do IS The New SEO ... READ MORE of “What People Do Is The New SEO” at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (255 words, estimated 1:01 mins reading time)

Filed Under: Business Change, Development, Search Engine Optimization SEO

What The Internet Teaches That The Old World Already Knew

Posted on March 14, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Yesterday, my phone rang, and an attorney here in New York City was on the other end inquiring about our Search Engine Optimization services. I field these calls regularly, but this one was different for a couple of reasons.

The call was special both because the guy on the other end of the line was both battle-worn and inquisitive (rather than cynical—a much more common reaction), and because he was local to me. We had a conversation that I genuinely enjoyed, and whether or not we ever do business together, that call made my day. ... READ MORE of What The Internet Teaches That The Old World Already Knew at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (757 words, estimated 3:02 mins reading time)

Filed Under: Business Change, Customer Service, Development

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Category Archives: Development

Optimization Elements, SEO, Small Business, and Expenses

When Are You Too Old To Be a Programmer?

Hacking the WordPress CMS. Or Stopping Someone Who Wants To

Headway Runs WordPress! WordPress Runs Headway! (Uh-oh)

Google Chromebook: Computer, Phone, or Toy?

Google’s Latest Play for Monopolistic Business: File Formats

Shawn and Sean In Search Of The Killer App. And It’s AIRTIME

With a BING!!!, Search Engines Start Making Sense

Pulse, Flipboard, Android, Journalism, and Business Change

The Storage Wars and Google Drive

Microsoft and Scarlet Grey Make Video Calling Real

What The Internet Teaches That The Old World Already Knew

Connect With Us (+1) 646 827 3800