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Achieving Influency* Through Long Tail Marketing and Search Modeling

Category Archives: Influency

Influency* . At the end of the day, Influency is everything, and The Answer Guy will make Influency work in your integrated marketing equation.

How’s This Sound? Live from Yahoo! It’s Saturday Night!

Posted on May 17, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

The OImportance of Video, via http://goanimate.com/video-maker-tips/why-video-marketing-important/ (sort of)

Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live.

SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is huge. And until now, the only place you could see it was at the web site of NBC, the television network that airs Saturday Night Live and always has. Well, SNL’s archive is moving to Yahoo!. Meaning that NBC, which you’ve always thought was the company that guarded the assets of everybody’s favorite weekly comedy program, just lost the rights to air those videos; it turns out NBC didn’t own them. Live from Yahoo!, It’s Saturday Night! ... READ MORE of How’s This Sound? Live from Yahoo! It’s Saturday Night! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (237 words, 1 image, estimated 57 secs reading time)

Filed Under: Content, Influency, Media

Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media)

Posted on May 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Optimization (And SEO, and Content Marketing, and Influency)

In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem. ... READ MORE of Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (849 words, 2 images, estimated 3:24 mins reading time)

Filed Under: Content, Influency, Marketing, Search Engine Optimization SEO

How Digital Zoom Can Actually IMPROVE Your Media

Posted on May 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Digital Zoom May Not Be As Bad to Your Photographic Media As You Thought

Here’s a game changer: Digital Zoom isn’t all bad.

Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for example, so much so that we’re talking about images more than ever. And we used to tell our clients to stay away from video, but that’s changed: you must produce video as part of your optimization efforts.

And in an act of complete photographic heresy, I’m changing my position on Digital Zoom. ... READ MORE of How Digital Zoom Can Actually IMPROVE Your Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (304 words, 1 image, estimated 1:13 mins reading time)

Filed Under: Content, Influency, Media

This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride

Posted on May 13, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Windows 8 Upgrades and The Need for The Answer Guy

 

Computers Are Too Hard.

Being The Answer Guy, I get asked a lot of questions about not only our 2013-era focus on Integrated Marketing and Influency, but also, more broadly, computers. How DO those things work, anyway?

When Windows 8 was approaching release I did some testing of the new operating system—not so much because I was excited to upgrade but because Microsoft had announced the end of support for Windows XP. I don’t really need help with Windows, but ‘the end of support’ means that there will be no more security upgrades, and in our always-connected (or EVER connected, actually) world that’s just not acceptable. This meant that I needed to choose between replacing many of the computers at Answer Guy Central or upgrading the operating system in them. ... READ MORE of This Isn’t Pretty: Upgrading to Windows 8 is a Bumpy Ride at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1155 words, 1 image, estimated 4:37 mins reading time)

Filed Under: Business Change, Influency, Marketing

Is That Page ‘Content’, or is it ‘News’?

Posted on May 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Google, Optimization, and News Versus Content

Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy.

Here’s a new example of why.

This morning, both in my newsfeed and on Google+, I came a cross a story by Barry Schwartz. I’ve mentioned Barry here once before, referring to his site Search Engine Roundtable as a great resource for Optimization (and of course, therefore, Influency). I still read Barry, but that might change soon; I’m starting to think that Influency is in the process of passing him by. ... READ MORE of Is That Page ‘Content’, or is it ‘News’? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (464 words, 1 image, estimated 1:51 mins reading time)

Filed Under: Content, Customer Service, Influency, Marketing

Can Saying Bad Things Have Good Influency Marketing Effect?

Posted on May 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

'Good' Communications: Is That Good Marketing?

I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights.

Or that Seth Godin, a marketing legend who feels as though he’s pretty much dropped out of sight lately, could cross my radar so soon after a piece I recently wrote about him. And Seth’s point, for a second time in a week, boils down to this:

Sometimes, even in marketing, it’s OK to be a contrarian. ... READ MORE of Can Saying Bad Things Have Good Influency Marketing Effect? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 1 image, estimated 1:45 mins reading time)

Filed Under: Content, Influency, Marketing

How (like, HOW) Do People Find You ?

Posted on May 3, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

How Do You Search for People And Find People?

Generally speaking, I hate software patents. I believe they stifle innovation and make it harder to achieve Influency unless you’re a lucky company like Apple, sitting on a trove of patents, or you’re one of those folks making an entire business as a patent troll.

Sometimes, though, someone comes up with something that gets done, via software, and it’s inventive enough and unique enough that the question of whether software patents are a good idea takes on another personality. This isn’t that. ... READ MORE of How (like, HOW) Do People Find You ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (401 words, 1 image, estimated 1:36 mins reading time)

Filed Under: Influency

Media, Goodbye Television, Influency, and Business Change

Posted on May 2, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Aereo, Hulu, Netflix, and The TV/Media Business

Yesterday, Netflix lost the right to carry about 2,000 movies. Also yesterday, YouTube ‘declared victory’ over television. And this weekend, my fiancée and I are moving her daughter into an apartment of her own, where she has no plans to sign up for cable television.

Wrap you head around all that, and if you come to any conclusion other than ‘the media business is really, really changing’, you need to start over. ... READ MORE of Media, Goodbye Television, Influency, and Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (530 words, 1 image, estimated 2:07 mins reading time)

Filed Under: Business Change, Influency, Media

Influency, Chris Brogan, eBooks, Superheroes and Tights

Posted on April 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

How does this book factor into a discussion on Influency?

If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The Tights.

It’s Not About The Tights is a book by Chris Brogan, who I’ve mentioned here quite a few times. Often, I pick on Chris for being too-much-about-acting-like-a-guru-and-too-little-about-substance; mostly I prefer the style of Chris’ sometimes writing partner Julien Smith. But It’s Not About The Tights, despite being all full of guru-like prose, feels different to me, because it makes a clear point: you make what you make. ... READ MORE of Influency, Chris Brogan, eBooks, Superheroes and Tights at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (645 words, 20 images, estimated 2:35 mins reading time)

Filed Under: Content, Influency, Marketing, Media

PhotoDropper by photodropper.com? Photodropper at WordPress?

Posted on April 26, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Is It Photodropper, Or Is It Photodropper via WordPress.org?

It’s a complete coincidence that I told you about the way we handle pictures at Answer Guy Central just a few days ago. This morning, I heard for the first time about PhotoDropper.

And I’d like to point out that I’ve linked to Photodropper.com both in the image at the top of this story, and in the link you see above.

Big deal? You bet it’s a big deal. ... READ MORE of PhotoDropper by photodropper.com? Photodropper at WordPress? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, 1 image, estimated 1:38 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO

In Customer Service, When Can You Say “No” ?

Posted on April 25, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

The Customer Service Equation

The stuff in the picture is corny, isn’t it? Throw together the right set of tiles and you can win at the customer service game! The customer service equation is easy to solve! The customer is always right!

Well, no, to all of those things including the one about the customer always being right. You’re allowed to say “no” to customers, just as long as you’re willing to see them become ex-customers. You’re even allowed to say no to the customers you want to keep if you say it politely, firmly, and are willing to discuss the issues you’re saying no about in terms that matter to the customer. ... READ MORE of In Customer Service, When Can You Say “No” ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1016 words, 1 image, estimated 4:04 mins reading time)

Filed Under: Influency

Influency, Great Customer Service, and NOT Using HostGator

Posted on April 24, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Hostgator, Customer Service, Great Intentions, and Influency

I hate this story.

I hate it because of how it got started, how it ends, and how I spent way too many hours over the last couple of weeks and especially the last couple of days. I hate that I’m not doing business with the Snappy Gator you see above. ... READ MORE of Influency, Great Customer Service, and NOT Using HostGator at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (1353 words, 2 images, estimated 5:25 mins reading time)

Filed Under: Business Change, Customer Service, Influency

Who ARE You (and Who Owns Your Website Trademarks), Anyway?

Posted on April 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

A borrowed image without source attribution

As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet.

When we started building out the content at Answer Guy Central some years ago, we made a decision about artwork that we’d incorporated into our pages. In short, if we hadn’t created the artwork, then we would link to it. This is a somewhat controversial idea and in one form or another has gone to court a few times; people who had created things didn’t want others to link to it because it could be seen as a misappropriation of copyrighted, trademarked, or at least there’s-no-dispute-who-owns-this-thing assets. ... READ MORE of Who ARE You (and Who Owns Your Website Trademarks), Anyway? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (829 words, 2 images, estimated 3:19 mins reading time)

Filed Under: Content, Influency, Media

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

Posted on April 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

What Happens If You Search for Build a Web Site in One Hour?You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important.

Now, let’s dissect, and maybe even undo that last part of what I said.

Google says that when you create content you need to make it attractive to people, and that attractiveness to Google will follow naturally. Sure it will; all you have to do is create content that rivals the volume and quality of mass media outlets spending ten of millions of dollars per month, and you’ll be golden. ... READ MORE of WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (713 words, 3 images, estimated 2:51 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Should Tablets Be Cool, Or Is It Good Enough to be a Toy?

Posted on April 18, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

When Do Tablet Become Cool?

Are tablets cool? Are they tools, or toys? And if tablets are ‘just toys’, is Influency* still part of the discussion?

I’ve owned my Nexus 7 for about nine months now. And as its gestation period has progressed I’ve noticed that this great little tablet has taken a position somewhere between tool and toy. This is partially a matter of practicality and what tablets are well suited for, and partially about my having started using a Chromebook when I’m on the road; the Chromebook is so much more like a ‘real’ computer than that little keyboard-less tablet can ever be and so easy to carry—and reliable for a full day’s battery—that my original plans for using the Nexus 7 have changed. ... READ MORE of Should Tablets Be Cool, Or Is It Good Enough to be a Toy? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (384 words, 1 image, estimated 1:32 mins reading time)

Filed Under: Influency




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