There’s a lot of content on the Internet. So how do you get yours made, and found? For that matter, do you make content, at all?

You do, but it had better be great, better be verifiable, and needs to pass what amounts to a journalistic “sniff test”—even if you aren’t a journalist.

And surprise, you may be a journalist even if you didn’t think so.

This simple little video tells a complicated story about content (courtesy of an amazing TEDtalk, found at The amazing story? Content proliferates at a rate so fast that your content absolutely will never get found unless people can share it—and do so.

And that requires both that you make great content, and display it where, and how you need to put that content forward.

To show you this small piece of content, the video had to be produced, uploaded to a location on the Internet where your browser could find it, and embedded in this page so it displays the way we intended. There’s content magic centering the video on this page, more magic making the video start automatically, and still more making the content loop continuously. And that doesn’t even account for the optimization tricks we’ve done behind the scenes!

At Answer Guy Central, we’ll help you define and implement your content strategy, and you must have a content strategy, or you’ll disappear. We can teach you everything you need to know about content, or handle your content creation and optimization for you.

When you get serious about Influency and Integrated Marketing, it’s time to start producing video, and other forms of content. We’ll help; contact The Answer Guy, here.


  1. You Searched for WHAT?
    February 6, 2013 @ 10:12 am

    […] social networking search because either way, we engage you and give you plenty of content to read while you’re here.And we keep you here longer, and we like that both because it keep […]


  2. When Should You Speak? What Should(n't) You Say?
    March 11, 2013 @ 10:47 am

    […] everyone when Fred Wilson decides to stop doing something that he’s done for several years: Content and Media are only meaningful if you have something to […]


  3. Naïveté in Social Media, Content Marketing, and Optimization
    May 31, 2013 @ 11:14 am

    […] that marketing if you like (or long-tail marketing if you prefer). Think of it as one more form of content optimization or a component of Search Engine Optimization. It’s what we do here, and […]


  4. What Is Your Marketing Missing?
    July 19, 2013 @ 11:45 am

    […] Your Web Site Speed matters almost as much as its content. […]


  5. Again? Google Changes Search Rules, so Influency ... Changes
    July 20, 2013 @ 12:11 pm

    […] doesn’t even (much) matter any more, and the same guy who regularly preaches that if you create great content you’ll all but automatically garner the search juice you deserve, it’s unsettling to […]


  6. How a Simple Blog Comment is an Important Part of Influency
    July 22, 2013 @ 12:32 pm

    […] second thing is this: once something shows up here, it becomes part of our content marketing strategy. That statement applies to the words we write, it applies to comments that our readers […]


  7. Google's Chromecast and the Influency of Razor Blades
    August 1, 2013 @ 10:03 pm

    […] the Google Play Store As Your Movie Rental Outpost of Choice. The Chromecast is the Razor, and the Content is the Blade. The Blade is where the money comes […]


  8. 'e-Book' Defined (The Truth About Content Marketing)
    August 2, 2013 @ 1:32 pm

    […] here, other than reiterating the absolute need for you to get your content marketing efforts (content is a part of Influency*—you knew that, right?) under control. Apple and Citrix aren’t alone […]


  9. In Jeff Bezos' Journalism Future Some Changes Will Be Needed
    August 8, 2013 @ 10:18 am

    […] concept a bit and talk about another part of managing Influency through journalistic (or at least content marketing) […]


  10. Hubspot, The Influency of Content Marketing, and Journalism
    August 8, 2013 @ 12:37 pm

    […] but not-happening-on-auto-pilot precepts of Influency. Design. Development. Media. Optimization. Content. They all matter, and you can’t manage them all well enough if you get sucked into […]


  11. Piracy Turns Out To Be Great Influency For Movie, TV Studios
    August 12, 2013 @ 12:15 pm

    […] a real change in how Influency happens. And you’d better be figuring out how you can make content work for your business, or your business will disappear. Got […]


  12. Guest Blogging, Mark Schaefer, Influency, and {not} You
    September 9, 2013 @ 1:15 pm

    […] today’s post is that as the Internet evolves we all need to think hard about the way we build content and create Influency, and that ultimately, you must embrace the ‘more is better’ […]


  13. Google And The Influency of Lying
    September 12, 2013 @ 3:30 pm

    […] our coining of the phrase and expansion to Influency and explanation of the importance of Media, Content, Development and Design originated. The granularity of what form of usage of a web site’s […]


  14. GATHRing AOL's Media and Content Bundle Isn't Influency
    September 30, 2013 @ 5:42 pm

    […] AOL unleashed a new form of media and content Influency* on the world. And in gathering GATHR, the house that Tim Armstrong keeps watch over may […]


  15. Influency and The US Supreme Court as Content Marketer
    October 4, 2013 @ 12:56 pm

    […] might seem silly to think of The US Supreme Court as being in the Content Marketing business. And I sure do hope that Supreme Court Justices don’t ever really ask themselves […]


  16. Influency, Content Marketing, and Health Care Reform
    October 8, 2013 @ 2:27 pm

    […] Obamacare is upon us. Ignore, if you can, the image of Dr. Obama examining the motives of the Republican party; this piece isn’t meant to be political, and while I support Obamacare, believe our President is just about the best negotiator of all time and have (but don’t always) approve of President Obama, I swear I have no political ax to grind. This article is about Influency and Content Marketing. […]


  17. The Presidential Cupcake and Content Marketing Influency
    October 15, 2013 @ 1:02 pm

    […] in between, but the point is that no matter how influential you become you need to keep producing content and marketing it, or that hard-earned Influency will go […]


  18. A Near-Life Experience at Verizon Wireless Customer Service
    October 18, 2013 @ 11:29 am

    […] we don’t list it with design, development, optimization, content, and media, customer service is an integral part of Influency. If your customers, clients, and […]


  19. Your Old-School Optimization, Marketing Tactics Are Failing
    January 6, 2014 @ 9:45 am

    […] is simple: you can’t cheat in the content creation game, so you need to find a way to create content you can afford and that Google will see as worth elevating about the content your competitors are building. And […]


  20. Got Cancer? Tweet? You're The Latest Media Influency Darling
    January 14, 2014 @ 12:20 pm

    […] piece. In particular, take a look at the address of the page; it’s a beautiful example of a content creator paying attention to Optimization. Yes, even The New York Times cares about building […]


  21. The Internet has no Laws (and Thus No Intellectual Property)
    June 2, 2014 @ 3:34 pm

    […] of course makes Influency and protecting your Content and broader Intellectual Property more complicated. Fell like taking a step to simplify the way you […]


  22. The Problem (and Benefit) in the Facebook Secret Data Study
    July 1, 2014 @ 2:07 pm

    […] a couple of years ago that I told you about the power of having and optimizing pictures in your content. And it seems that 2012 was my year for prescience, because it was also then that I gave you a […]


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