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<strong><center><span style="color: #8b9175;">INFLUENCY CHOICES</span></center></strong>

INFLUENCY CHOICES

What if you could put together an amazing web site for as little as $59?

Scroll down. You’ll find a lot of information about the things we do and the way we make Influency* happen for our clients. Don’t Feel Like Reading?:

Look left and you’ll see some examples of our work.

The Ostrich Video is Answer Guy Central’s Influency and Integrated Marketing Video Trailer. It’s kind of silly, but it follows the exact model that YouTube says videos ‘like it’ are supposed to use. That, and the “Coca-Cola” commercial, are just two examples of the kind of media we can produce for you or teach you how to pull together on your own.

The chalkboard presentation outlines Influency in a few simple slides, if you’re into that kind of thing. And that Secret Sauce Link? Try it out to see what we’ve said about SEO … since 2010!

Simple, right? Integrated Marketing Builds Influency, and Influency grows your business. Call us and we can talk about your Influency efforts.

If you’re more of the “dive right in” type look right; you can get started with Influency and Integrated Marketing right now, for only a few dollars.

Seriously, you can have an amazing web site for just $59.  Or begin by picking some of the greatest minds in marketing, for even less. We’ve put together a collection of some of the best books and tutorials you’ll find anywhere for getting your creative juices flowing.

Whether you want to “Do Influency” on your own, or with help, you don’t need to look any further. Look left, look right, or scroll down. Let’s Make Influency Happen.

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The Answer Guy's TAG Influency Marketing

We love talking about Influency*. What it is, how it works, and how it will make your business more successful. Contact Us using the link above. Or read on; there's a lot here and it's all about the intersection of Design, Development, Media, Optimization, Content, and especially Business Change:

Influency News

Influency Issues We're Talking About. Read On ...

Inside Jason Calacanis, and Misplaced Influency

Inside Jason Calacanis, and Misplaced Influency

Posted by Jeff Yablon on Feb 7, 2014

In my last post I promised you more about Jason Calacanis’ new venture inside.com. I believe that Calacanis is missing the boat—as his previous media foray Mahalo did—because inside.com has no chance to make real Influency happen. We’ll get there in a...

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Teases, Influency, and The Wrong Marketing Strategy

Teases, Influency, and The Wrong Marketing Strategy

Posted by Jeff Yablon on Feb 5, 2014

Search Google for images associated with the word tease, and you’ll get predictable results; lots of young pretty girls in stages of near-undress will fill your screen. But that’s about all that’s predictable about tease images. Use the search...

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Have You Arranged Your Marketing Influency Building Blocks?

Have You Arranged Your Marketing Influency Building Blocks?

Posted by Jeff Yablon on Feb 4, 2014

See these fun building blocks? You recognize the logos, and you know you can’t make marketing Influency without social media, but are you putting your marketing influency blocks in order? For that matter, do you even know which influency building blocks matter...

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Optimize This: ‘What Time Is The Super Bowl?’

Optimize This: ‘What Time Is The Super Bowl?’

Posted by Jeff Yablon on Feb 3, 2014

The turns-out-to-be-not-so-crazy guy on the left sprained his ankle, but ‘Mr. Aww Shucks’ sprained his ego. Somehow, the question what time is the super bowl what time is the superbowl What Time Is The Super Bowl? turned out to be more interesting than the...

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The Influency Hose in Louis CK’s ‘Tomorrow Night’

The Influency Hose in Louis CK’s ‘Tomorrow Night’

Posted by Jeff Yablon on Jan 31, 2014

Well, hello Amy Poehler! May I spray you with my big, stiff hose? If you buy a copy of Louis CK’s Tomorrow Night (and no, we get no commission if you do), you won’t see that question asked. Neither Amy Poehler nor Louis CK are in Tomorrow Night for very...

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Louis CK, Content Marketing Influency, and Tomorrow Night

Louis CK, Content Marketing Influency, and Tomorrow Night

Posted by Jeff Yablon on Jan 29, 2014

  Click Conan O’Brien, right now; Louis CK Needs $5. OK, so Louis CK most assuredly doesn’t need your five bucks. But if you click on Conan O’Brien above, you’ll be taken to Louis CK’s web site, where you can buy a copy of...

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The Truth About Intelligence Types

The Truth About Intelligence Types

Posted by Jeff Yablon on Jan 28, 2014

Yesterday I promised you more information about traffic spikes to older stories. Coincidentally, Matt Cutts at Google weighed in on older web content yesterday, as well, when he addressed someone’s concern that old material was getting beaten up in Optimization...

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When Does Influency Alter Your Business Model?

When Does Influency Alter Your Business Model?

Posted by Jeff Yablon on Jan 27, 2014

One of the ways we practice Influency at Answer Guy Central is by pointing back at the things we’ve said here over time. Part of that is self-promotional (“look how smart we are!!!“), and part is about optimization; when the things posted here...

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Are You In Control of Your Web Site Speed?

Are You In Control of Your Web Site Speed?

Posted by Jeff Yablon on Jan 24, 2014

As the year of search engine optimization gave way to the year of social … gave way to the year of content marketing … we’ve tweaked our advice on achieving Influency. But one thing that hasn’t changed in quite a while—in fact has become more...

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Guest Blogging? All The Rage. And Then Matt Cutts Said …

Guest Blogging? All The Rage. And Then Matt Cutts Said …

Posted by Jeff Yablon on Jan 22, 2014

While this picture might be ridiculous (sorry, Matt … ) the idea it represents is anything but: (especially) if you’re a small business, Google is doing some really scary things. I’ve commented several times that Guest Blogging is increasingly a bad...

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Self-Selecting Studies Showcase Stupid Statistics

Self-Selecting Studies Showcase Stupid Statistics

Posted by Jeff Yablon on Jan 17, 2014

I’ve written about statistics here several times. Usually, I fall on the side of “statistics lie“, or less controversially, “statistics can be made to say pretty much anything”. But sometimes, the biggest problem with something...

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The Influency Problem in Free WiFi

The Influency Problem in Free WiFi

Posted by Jeff Yablon on Jan 16, 2014

I love free WiFi. I’m out a lot, and having recently given up my long-guarded unlimited data plan from Verizon, I’ve become more aware of how much data I use and who has great WiFi when I’m running around. My mobile phone automatically flips to WiFi...

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Net Neutrality is Dead. And It Likely Isn’t Coming Back

Net Neutrality is Dead. And It Likely Isn’t Coming Back

Posted by Jeff Yablon on Jan 14, 2014

  Net Neutrality, an anti-Influency idea that seemed destined to fail from the moment the FCC declared it the law of the land without enough legal footing to do so, just died. This morning, the Circuit Court of Appeals for the District of Columbia struck down the...

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The Latest Media Influency Expert: A Tweeting Cancer Patient

The Latest Media Influency Expert: A Tweeting Cancer Patient

Posted by Jeff Yablon on Jan 14, 2014

Is the headline on this article disrespectful? Depending on your feelings about political correctness, or whether you or someone close to you is or has been a cancer patient, you could find my willingness to talk about Media, Influency, Twitter and Cancer, all in such...

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How Lenovo Can Think 1920 Equals 1280 and 3200 Equals 1600

How Lenovo Can Think 1920 Equals 1280 and 3200 Equals 1600

Posted by Jeff Yablon on Jan 10, 2014

A couple of months ago, I started using a new laptop computer. It’s a Lenovo Yoga2Pro. It weighs barely three pounds, has specifications to die for, and runs most of a day on a battery charge—or can, once you tweak its power settings. I was perfectly happy with...

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Employees, Contractors, or Other: All Create Influency

Employees, Contractors, or Other: All Create Influency

Posted by Jeff Yablon on Jan 8, 2014

  Yesterday in Everybody Being A Handyman, I wrote about the impact well-executed SmartPhone software can have on our lives, and more broadly on employment markets. The change in employment structure that’s happened and is escalating through the Internet...

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Everyone Is a Handyman

Everyone Is a Handyman

Posted by Jeff Yablon on Jan 7, 2014

  Everyone is a Handyman. While there are elements of that statement that have always been true, the idea that we’re all handypeople is becoming more and more apropos as the Internet economy continues to take hold and continues to redefine Influency. Sure,...

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Your Old-School Marketing, Optimization Tactics Are Failing

Your Old-School Marketing, Optimization Tactics Are Failing

Posted by Jeff Yablon on Jan 6, 2014

In Optimization and Influency, in case I haven’t been clear enough on the subject, cheating is a bad idea. Cheating is a bad idea in journalism and blogging. Cheating will catch up to you on social networks. Cheating is bad. Bad, bad, bad. And if you believe...

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The Influency Microphone—And Figuring Out What’s Real

The Influency Microphone—And Figuring Out What’s Real

Posted by Jeff Yablon on Jan 3, 2014

This morning, two interesting things happened to me. They turn out to be linked, and that’s a story about Influency, and, it turns out, Optimization. The second one was when I received a note from one of our readers pointing out a problem he’d noticed in a...

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The Answer Guy’s 2013 ‘Worst Person of The Year’ Award

The Answer Guy’s 2013 ‘Worst Person of The Year’ Award

Posted by Jeff Yablon on Dec 24, 2013

I’m not a fan of platitudes and awards. Mostly there as a matter of self-congratulation, to me many “best of” lists mean nothing—proven by how quickly they’re forgotten. But for 2013 we’re bestowing a Worst Person of the Year award....

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Here's What We Do

(and a bit about how and why ... )

Plans & Pricing

We Don't Talk About So-Called 'Plans'. Here's Why:

Think about all the tables you’ve ever seen that lay out your “options” in columns. More than helping you make a decision, they’re there to confuse you and get you to pick something, QUICK ! Here’s an example:

And if that isn’t enough, there’s always fine print. For example, here’s how the SEO company in the table above company says “we won’t actually do the things we’re promising” …

More On Plans and Pricing

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