What if you could put together an amazing web site for as little as $39?
Scroll down. You’ll find a lot of information about the things we do and the way we make Influency* happen for our clients. Don’t Feel Like Reading?:
Look left and you’ll see some examples of our work.
The Ostrich Video is Answer Guy Central’s Influency and Integrated Marketing Video Trailer. It’s kind of silly, but it follows the exact model that YouTube says videos ‘like it’ are supposed to use. That, and the “Coca-Cola” commercial, are just two examples of the kind of media we can produce for you or teach you how to pull together on your own.
The chalkboard presentation outlines Influency in a few simple slides, if you’re into that kind of thing. And that Secret Sauce Link? Try it out to see what we’ve said about SEO … since 2010!
Simple, right? Integrated Marketing Builds Influency, and Influency grows your business. Call us and we can talk about your Influency efforts.
If you’re more of the “dive right in” type look right; you can get started with Influency and Integrated Marketing right now, for only a few dollars.
Seriously, you can have an amazing web site for just $39. Or begin by picking some of the greatest minds in marketing, for even less. We’ve put together a collection of some of the best books and tutorials you’ll find anywhere for getting your creative juices flowing.
Whether you want to “Do Influency” on your own, or with help, you don’t need to look any further. Look left, look right, or scroll down. Let’s Make Influency Happen.Read More
We love talking about Influency*. What it is, how it works, and how it will make your business more successful. Contact Us using the link above. Or read on; there's a lot here and it's all about the intersection of Design, Development, Media, Optimization, Content, and especially Business Change:
Influency Issues We're Talking About. Read On ...
I love free WiFi. I’m out a lot, and having recently given up my long-guarded unlimited data plan from Verizon, I’ve become more aware of how much data I use and who has great WiFi when I’m running around. My mobile phone automatically flips to WiFi...Read More
Net Neutrality, an anti-Influency idea that seemed destined to fail from the moment the FCC declared it the law of the land without enough legal footing to do so, just died. This morning, the Circuit Court of Appeals for the District of Columbia struck down the...Read More
Is the headline on this article disrespectful? Depending on your feelings about political correctness, or whether you or someone close to you is or has been a cancer patient, you could find my willingness to talk about Media, Influency, Twitter and Cancer, all in such...Read More
A couple of months ago, I started using a new laptop computer. It’s a Lenovo Yoga2Pro. It weighs barely three pounds, has specifications to die for, and runs most of a day on a battery charge—or can, once you tweak its power settings. I was perfectly happy with...Read More
Yesterday in Everybody Being A Handyman, I wrote about the impact well-executed SmartPhone software can have on our lives, and more broadly on employment markets. The change in employment structure that’s happened and is escalating through the Internet...Read More
Everyone is a Handyman. While there are elements of that statement that have always been true, the idea that we’re all handypeople is becoming more and more apropos as the Internet economy continues to take hold and continues to redefine Influency. Sure,...Read More
In Optimization and Influency, in case I haven’t been clear enough on the subject, cheating is a bad idea. Cheating is a bad idea in journalism and blogging. Cheating will catch up to you on social networks. Cheating is bad. Bad, bad, bad. And if you believe...Read More
This morning, two interesting things happened to me. They turn out to be linked, and that’s a story about Influency, and, it turns out, Optimization. The second one was when I received a note from one of our readers pointing out a problem he’d noticed in a...Read More
I’m not a fan of platitudes and awards. Mostly there as a matter of self-congratulation, to me many “best of” lists mean nothing—proven by how quickly they’re forgotten. But for 2013 we’re bestowing a Worst Person of the Year award....Read More
In yesterday’s piece on the pervasiveness of duplicate content I promised you a discussion of the perfect storm in Influency Marketing. Here it is, and it’s all shiny and pretty! Just as ‘there are too many blogs‘, there are an awful lot of...Read More
For a few years, Google’s position on duplicate content has been that ‘they won’t penalize you’ for having it on your web site. Good thing, because this week Matt Cutts revealed a statistics that might—or perhaps it won’t—sound shocking:...Read More
Last week, a study from web-site protection firm Incapsula popped up, claiming that over 60% of all Internet traffic is now bot-driven. And while Incapsula’s findings sound way overblown, and Incapsula’s objectives are questionable, the idea is worth...Read More
Regular readers realize (radically): really, reality rocks. Sorry about that; I was getting all alliterative writing the Optimization elements of this piece, and couldn’t stop. Yesterday, Google made a little tweak that most people won’t notice. On the...Read More
We DO want you. We want you to visit Answer Guy Central. We want you to share what you find here. We want to hear what you think and we want to help you build Influency. We also want you to write for us here—assuming you have something to say about business change and...Read More
In our increasingly interconnected world, you’d better be working on your Influency. For years, one of the methods I’ve espoused for growing the ways in which you touch a wider community has been through coopetition, where you stop looking at others as...Read More
F-Bombs are fun a matter of taste. And they’re rarely un-influence-y. But if the influence you create using an F-Bomb doesn’t add something to your message, then even if there’s influence, that F-Bomb created no Influency. Still with me? Lots of...Read More
This week, Google gave away Bing Crosby’s It’s Beginning to Look Like Christmas as one of their free-song-of-the-day tracks on Google Play Music. It’s the right time of the year to build a Holiday music collection, and Mr. Crosby’s White...Read More
Who do you want to be when you grow up? When he played that goofy Michael Kelso character on That 70′s Show, you likely wouldn’t have answered ‘Ashton Kutcher’. And when Ashton Kutcher led the world in meaningless follower count a few years...Read More
We’re approaching the four-year anniversary of this post about how C|Net’s managing editor gave me a hard time for contributing to one of the discussions at C|Net. Crazy, right? I think about that story frequently; as time has marched on and the need for...Read More
A couple of weeks ago I told you about an example of tremendous Customer Service at B&H Photo when a salesperson at B&H all but refused to sell me an overpriced item. B&H came up here once before; I used the Orthodox Jewishness of B&H’s owners to...Read More
We Don't Talk About So-Called 'Plans'. Here's Why:
Think about all the tables you’ve ever seen that lay out your “options” in columns. More than helping you make a decision, they’re there to confuse you and get you to pick something, QUICK ! Here’s an example:
And if that isn’t enough, there’s always fine print. For example, here’s how the SEO company in the table above company says “we won’t actually do the things we’re promising” …More On Plans and Pricing