by Jeff Yablon | Oct 19, 2017 | Business Change Highlights
What’s The Real Cost of a Haircut? If it’s $9.99 you probably don’t want it. Then again … if you don’t know what the phrase “cost of a haircut” really means … well … this can get interesting. I have a client...
by Jeff Yablon | Jun 13, 2016 | Customer Service
As I’ve said here many times, perception is reality. So when a customer service representative justifies a problem you’re having by saying that something is “functioning as intended”, there’s a good chance there will be a disconnect...
by Jeff Yablon | Mar 29, 2016 | Business Change Highlights, Content, Marketing
The magic of perspective is … well, it’s magic. Nowhere is this more true than in geopolitics, or in content marketing. I was reminded of just how important this magic of perspective thing is a few weeks ago, when a friend of a friend posted this video...
by Jeff Yablon | Dec 14, 2015 | Customer Service, Influency
A couple of years ago we published this piece questioning whether Angie’s List co-founder and CEO Bill Oesterle’s authenticity could be trusted. It turns out, Bill Oesterle may have been the most authentic part of Angie’s List. Can You Trust...
by Jeff Yablon | Nov 21, 2014 | Business Process, Influency, Marketing
Despite his name have come up here over two dozen times, I have at best only a passing interest in model/wooden actor/über-investor-cum-pitchman Ashton Kutcher. But this week, Ashton Kutcher made what can only be called an Ashton Kutcher Uber Mistake. How big a...
