by Jeff Yablon | Oct 22, 2014 | Business Process
When Chris Brogan Goes Negative It Looks Like This When Chris Brogan goes negative, it looks like this. We should all be so lucky. Other than being jealous of mystified by his success, I have no issues with Chris Brogan. Directly or otherwise he’s been the...
by Jeff Yablon | Dec 6, 2013 | Influency
F-Bombs are fun a matter of taste. And they’re rarely un-influence-y. But if the influence you create using an F-Bomb doesn’t add something to your message, then even if there’s influence, that F-Bomb created no Influency. Still with me? Lots of...
by Jeff Yablon | Sep 6, 2013 | Influency, Media
Renting books sounds like a great idea. In the case of textbooks, it is; those buggers go for way too much, so anything you can do to reduce costs sounds like a win. More generally, getting books for free at your local library sounds even better, but in that model...
by Jeff Yablon | Jul 24, 2013 | Influency
Politicians do it. An old technical writer named John Dvorak made a career out of it. I’ve been known to do it, too. Whatever you think or feel about the idea, negative reinforcement has a place. Applied carefully, negativity works. Negativity is even being used...
by Jeff Yablon | Apr 29, 2013 | Content, Influency, Marketing, Media
How does this book factor into a discussion on Influency? If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The...
