by Jeff Yablon | Nov 16, 2011 | Business Process, Marketing
Last week, I received a connection request from someone I used to work with. This guy was a couple of levels above me during my stint at Verizon Communications, and frankly, we didn’t have a great relationship. In fact, when I was offered a very big promotion...
by Jeff Yablon | Nov 14, 2011 | Business Process, Media
David Pogue doesn’t care what you think. Actually, that’s false. Pogue, tech columnist for the New York Times and ever-more-omnipresent TV guy, does care what you, his readers, think. And he’s constantly asking via his account on Twitter. But...
by Jeff Yablon | Nov 8, 2011 | Business Process, Marketing, Media
Last week, I wrote a piece about an article I spotted at NBA.COM. In that blog post, sports commentator David Aldridge expressed his opinion about the ongoing stand-off between NBA players and owners. I took exception to the piece running at NBA.COM (as opposed to in...
by Jeff Yablon | Nov 3, 2011 | Business Process, Marketing
Ever notice you almost never hear about marketing and Microsoft? The reason is simple: Microsoft doesn’t need to “sell” anything. Businesses and people buy Windows because it’s Windows, buy Microsoft Office for the same reason, and then …...
by Jeff Yablon | Jul 1, 2011
Here’s your monthly issue of Virtual VIP News . . . the monthly digest of the information we told our friends and clients about during the past month! Click Any of The Links To Read Our Spin On These Business Changing News Items from Changes, as published during...
