by Jeff Yablon | Jul 1, 2014 | Content, Marketing, Search Engine Optimization SEO
A couple of years ago, I suggested that Google+ was merging with Facebook. My tongue-in-cheek point was metaphorical vis a vis a merger that won’t ever happen, but also steeped in reality. Privacy is over. Period. I’ve written about the evolution and...
by Jeff Yablon | Jan 16, 2014 | Business Process, Influency, Marketing
I love free WiFi. I’m out a lot, and having recently given up my long-guarded unlimited data plan from Verizon, I’ve become more aware of how much data I use and who has great WiFi when I’m running around. My mobile phone automatically flips to WiFi...
by Jeff Yablon | May 22, 2013 | Influency, Marketing
He’s not usually thought of the way Seth Godin is, but Mark Schaefer is one of the best marketing minds around. And this week, just as Godin has, Mr. Schaefer threw out an idea for discussion that we use here. You know what I’m talking about:...
by Jeff Yablon | May 16, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize...
by Jeff Yablon | May 6, 2013 | Content, Influency, Marketing
I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights. Or that Seth Godin, a marketing legend who feels as...
