by Jeff Yablon | Mar 24, 2017 | Marketing
Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in 2009. I believe that more than ever. But maybe it’s...
by Jeff Yablon | Nov 9, 2016 | Business Change Highlights, Media
Over the years, I’ve written about politics (and business) quite a few times. I’ve made it clear that I believe Barack Obama to have been—ultimately—a terrific President. I’ve also made it clear that Donald Trump seems like about the worst choice for...
by Jeff Yablon | Feb 22, 2016 | Content
Take a look at the so-dull-it-probably-shouldn’t-even-be-an-image here. It shows the portion of my Twitter account illustrating the content parameters that Twitter will follow—more or less—in deciding what I see, what my followers see, and when and how. Ready...
by Jeff Yablon | May 6, 2014 | Influency, Marketing
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...
by Jeff Yablon | Nov 22, 2013 | Influency, Media
As a New York Knicks fan, saying anything nice about The Boston Celtics isn’t easy for me. But The Celtics’ Peter Stringer, who’s in charge of the NBA stalwart’s social media strategy, is one smart guy who deserves a bit of recognition. Mr....