by Jeff Yablon | Dec 10, 2014 | Marketing
Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle’s death, Apple decided that thinking different was no longer...
by Jeff Yablon | Feb 29, 2012 | Business Process
If you’ve been looking for an excuse to consume a liquid lunch, you needn’t look any further than fruit flies. New research on the little pests confirms something that scientific findings have shown many times: in moderation, alcohol is good for you. When...
by Jeff Yablon | Dec 22, 2011 | Business Process
From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different”. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change. Yesterday, I came across a new...
by Jeff Yablon | Jan 5, 2018 | Business Change Highlights, Business Process
Subway has a problem. And it isn’t that their food isn’t very good. OK, that is a problem at Subway; the food there isn’t great, isn’t filling and isn’t keeping up with the times, trend-wise. But the bigger and more immediate problem is...
by Jeff Yablon | Jan 10, 2014 | Customer Service, Influency
A couple of months ago, I started using a new laptop computer. It’s a Lenovo Yoga2Pro. It weighs barely three pounds, has specifications to die for, and runs most of a day on a battery charge—or can, once you tweak its power settings. I was perfectly happy...
