by Jeff Yablon | Jun 14, 2013 | Content, Influency, Media
Let’s take a look at how advertising really works. And let’s look at it from a slightly different angle than you’ve probably ever considered. When Vine came along, I told you how important it might turn out to be, and when it became available for...
by Jeff Yablon | May 29, 2013 | Influency, Search Engine Optimization SEO
He’s baaaaack. And Google’s Search Spam God Matt Cutts is NOT messing around. Last week, Google rolled out yet another change to the way it sees web sites and the content on them. This wouldn’t be worth discussing at all, since Google alters their...
by Jeff Yablon | Mar 25, 2013 | Influency, Marketing
It’s occurred to me that there are three big driving-the-way-the-Internet-works companies left (for now) to talk about. Maybe four if you count Facebook. Who are these companies? You’ve guessed it; Google, Amazon, and Apple control the world. And honestly,...
by Jeff Yablon | Mar 14, 2013 | Business Process, Content, Influency
It’s the end of the world as we know it … and I’m going to have to feel fine. Yesterday, Google dropped a bombshell on The Internet. They’re hoping you don’t notice, and the truth is you probably won’t unless you’re been using...
by Jeff Yablon | Nov 8, 2012 | Business Process, Influency, Marketing
If you know me, or read my words here with any regularity, you know that I tend to say what’s on my mind. Political Correctness leaves me cold, and I truly believe that we’ve become far too genteel a society—or at least spend too much time pretending we...
