by Jeff Yablon | Apr 19, 2016 | Content, Influency, Marketing
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed...
by Jeff Yablon | May 31, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being...
by Jeff Yablon | May 29, 2013 | Influency, Search Engine Optimization SEO
He’s baaaaack. And Google’s Search Spam God Matt Cutts is NOT messing around. Last week, Google rolled out yet another change to the way it sees web sites and the content on them. This wouldn’t be worth discussing at all, since Google alters their...
