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Tag Archives: AOL

Good, Bad, Perception, Reality: AOL Sells Self to Microsoft

Posted on April 9, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Perception is Reality. So what’s your perception of AOL selling a big chunk of its patent portfolio to Microsoft?

Reality: whichever side you hear things from, it doesn’t really matter whether AOL made a good deal here or a bad one.

I wasn’t even planning to talk about this deal; deals get made every day, and the story is always that you hope both sides understood the business change they were after and got the desired results. But after seeing one report of AOL extracting over a billion dollars from Microsoft after another this morning, I came across this account of the deal at Gizmodo. In it, Gizmodo characterized AOL’s move as desperate, all but sounding a death knell for everyone’s favorite Internet training wheels of the 1990s. ... READ MORE of Good, Bad, Perception, Reality: AOL Sells Self to Microsoft at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (362 words, estimated 1:27 mins reading time)

Filed Under: Business Change, Media

Ignorance and AOL, Customer Service and Cost Centers

Posted on January 13, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Customer Service is expensive.

I’ve picked on Verizon Wireless for the last couple of days, and they deserve it. I went so far as to rename The Answer Guy’s Customer Service Wall of Shame to The Verizon Wireless Customer Service Wall of Shame in their honor; it really does feel as though Verizon Wireless is a perfect example of what’s wrong with the entire economy of the USA, and the more you look into just how bad things have become at Verizon Wireless the more you see that there’s no bottom in sight. ... READ MORE of Ignorance and AOL, Customer Service and Cost Centers at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (311 words, estimated 1:15 mins reading time)

Filed Under: Business Change, Customer Service

Journalism May Be Dead. Why You Should Hope NOT

Posted on September 19, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I once pointed out, not exactly kidding, that some people get their news right here at Answer Guy Central. As I told you then—and like Jon Stewart—I’m sure grateful for the people who think enough of what I have to say and how I say it that you get your information here, but I’m certainly not a journalist.

Late last week, the probably-not-final postscript to the Michael Arrington vs. Arianna Huffington / TechCrunch vs. AOL debacle came off the keyboard of Erick Schonfeld, who’s been appointed by Ms. Huffington to lead the now Arrington-less TechCrunch. Schonfeld “accepted the resignation” of Paul Carr from TechCrunch. ... READ MORE of Journalism May Be Dead. Why You Should Hope NOT at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (594 words, estimated 2:23 mins reading time)

Filed Under: Business Change

Want PROOF Journalism Has Changed? His Name is MG Siegler

Posted on September 6, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 9 Comments

MG Siegler is a boob. MG Siegler is a snot-nosed, know-nothing kid. MG Siegler is arrogant. MG Siegler doesn’t get it.

Actually, I don’t believe any of those statements. Except for the MG Siegler doesn’t get it part. And probably the part about arrogance.

MG Siegler, a writer for TechCrunch, is a pretty darned smart young guy who happens to have a great pulpit for his well-written words to be read by many thousands of people. I’ve mentioned him once before, suggesting that young Mr. Siegler suffers from that peculiar mix of hubris and arrogance that younger people tend to carry, no matter how smart they are. I’ll cop to having questioned older people’s adaptability, by the way. ... READ MORE of Want PROOF Journalism Has Changed? His Name is MG Siegler at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, estimated 1:45 mins reading time)

Filed Under: Business Change, Media

Business Change, For Real … in Britain

Posted on May 26, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

If you can, please forgive the blatantly self-promotional nature of this post. Yes, I have that agenda today (think Search Engine Optimization), but I’m also talking business change.

On Monday, The New York Times’  David Brooks wrote about the different paths government is taking in Britain and the USA. His argument in a nutshell is that in Britain government is changing, and the people are benefiting. Business as usual isn’t working, and is being rejected at the highest levels. Here in the USA, well . . . business as usual rules the day, controls the actions of many of our politicians, and we have serious problems—and aren’t addressing them. ... READ MORE of Business Change, For Real … in Britain at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (527 words, estimated 2:06 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

AOL, Huffington Post Can Not Be Trusted as Journalists

Posted on April 29, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 17 Comments

Kara Swisher, at least for today, is my hero. Click her link. Follow her on Twitter. Kara Swisher has jumped into the ranks of people I trust, and if you read this piece, you’ll see why.

In that piece, Ms. Swisher, a long-time technology journalist who counts among her personal friends Bill Gates and Arianna Huffington, opens up. Kara talks about her finances, her sexual orientation, her relationship with her partner, and a problem at AOL and The Huffington Post that’s just so mind-shatteringly horrific and so absolutely reveals Arianna Huffington, Tim Armstrong, and AOL as being untrustworthy that I had to share it with you. ... READ MORE of AOL, Huffington Post Can Not Be Trusted as Journalists at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (597 words, estimated 2:23 mins reading time)

Filed Under: Business Change, Media

I Just Became The Owner of AOL, Google, and GawkerMedia!

Posted on April 22, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

I am now one of the richest and most powerful men in the world. Watch out Zuckerberg; I’m coming for you.

In the wake of the Huffington Post / AOL merger, creating the biggest content farm in the world for Tim Armstrong to work with, a lawsuit has been filed by freelance journalist Jonathan Tasini on behalf of all the bloggers who have contributed to the Huffington Post without being paid. Not surprisingly, Arianna Huffington says the suit is without merit.

You’d better hope she’s right. ... READ MORE of I Just Became The Owner of AOL, Google, and GawkerMedia! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (388 words, estimated 1:33 mins reading time)

Filed Under: Business Change, Content, Design, Media, Search Engine Optimization SEO

The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t

Posted on March 25, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Yesterday, I came across a post at SEOptimise.com. It was a discussion about whether Search Engine Optimization works, and who falls on which side of the issue.

As an SEO Consultant I found the conversation fascinating, if not especially well presented, and I commented. here’s that comment:

I’d like to agree with you. In fact, to a point I do. But I also think that to hold up those examples as being somehow endemic is missing the point. ... READ MORE of The Big Divide: Those Who Believe in SEO Vs. Those Who Don’t at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (542 words, estimated 2:10 mins reading time)

Filed Under: Marketing, Search Engine Optimization SEO

Real World: The AOL / HuffPo / Tim Armstrong Debate Goes On

Posted on February 11, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I was wrong. Twice. Tim Armstrong is a genius, and AOL buying the Huffington Post doesn’t represent the disassembly of journalism in favor of pure search engine optimization.

Just Kidding. I’ll stick with my statement that Tim Armstrong has redeemed himself by buying the Huffington Post, but I’ll also stick with my previous assessment of Tim Armstrong and The AOL Way. And as for the “journalism is dead, welcome to Search Engine Optimization” angle? We’ll stick with that one, too.

I promise to stop writing about Tim Armstrong, Content Farms, and Search Engine Optimization after this piece, by the way. * ... READ MORE of Real World: The AOL / HuffPo / Tim Armstrong Debate Goes On at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, estimated 1:51 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

AOL is Just a Content Farm. And It Can’t Possibly Make Money

Posted on February 4, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 16 Comments

What if you write something and nobody reads it? Or produce a video and nobody watches? If it’s your money being spend to produce the media you lose money. If it’s AOL’s money on the line they lose . . . an amazing amount of money. And that’s where AOL is headed.

It was way back in October 2009 that I pointed out the flaw in AOL CEO Tim Armstrong’s plans to revive AOL. Now, some internal AOL documents have been leaked and the proof is in our faces: AOL cannot possibly make money using Tim Armstrong’s plan. ... READ MORE of AOL is Just a Content Farm. And It Can’t Possibly Make Money at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (556 words, estimated 2:13 mins reading time)

Filed Under: Content, Media, Search Engine Optimization SEO

Business Change: AOL The Next Newspaper and Media Superstar?

Posted on October 26, 2009 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Umm, No.

So last week, AOL’s latest CEO Tim Armstrong started talking about some plans afoot at the once-and-never-again online activity leader. And I’m glad to see that Tim has a plan.

And it isn’t going to work.

The good news: Mr. Armstrong has quite the media pedigree. Seriously, this guy’s the real deal, experience-wise. The bad news: this is the same plan AOL used in the 1990s. It created mediocre content then, and will do something even worse now. It is not business change. ... READ MORE of Business Change: AOL The Next Newspaper and Media Superstar? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (300 words, estimated 1:12 mins reading time)

Filed Under: Business Change, Media




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