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The Smartest Tech Entrepreneur: Ashton Kutcher

Still smarting over that headline? Can’t imagine how I could believe even for a second that Ashton Kutcher is the smartest technology entrepreneur? It all starts with a story I remembered when I read about Ashton’s Kutcher’s appearance at this week’s TechCrunch Disrupt.

Never mind that the guy interviewing Ashton Kutcher was Michael my-ego-is-bigger-than-
God’s-ego Arrington. Arrington, fresh off getting fired at AOL and inducing potential career suicide in several of his minions, isn’t the story.

The story is that Ashton Kutcher believes in magic boxes.

Problogger Darren Rowse Doesn’t Want You To Follow Him

How many people are watching what you say on the Internet? Do you care?

The second question was rhetorical; of course you care. But the first question is hard to answer, and even if you have the answer it might not matter.

I’ve written a couple of times about the (un)importance of follower count on Twitter. This post is about how little your Twitter raw follower count matters, and this one explains why you’re more influential on Twitter than Ashton Kutcher, a guy with a HUGE number of followers.

On Twitter, You’re More Important Than Ashton Kutcher!

You know all those followers Ashton Kutcher and Kim Kardashian have on Twitter? Remember how I’ve told you that follower count just isn’t that important? Now, there’s proof.

It’s true, despite Ms. Kardashian’s seemingly important role in the Twitterverse, and Mr. Kutcher’s claim to fame as the first person ever to have over a million Twitter followers (he’s now over six million), new research shows that the most imprtant thing about social networking turns out to be the “social” part.

Low-Hanging Fruit and Social Media

If you’ve ever been in an orchard, seen a yummy-looking apple just above your head, picked it, and taken a bite, you may have experienced the problem with doing  things the easy way. Low-hanging fruit may be easy to lay your hands on, but that doesn’t make it the best choice.

By the way, it can be, if all you’re after is the quick hit, but most of the time a more involved strategy bears . . . umm . . . fruit . . . that you’ll like better in the long run.

Dictators Use Twitter. And … It Works Best If You Are One.

I’m neither a famous actor/celebrity type nor a dictator (although my kids might argue with the second half of that statement). But I use Twitter, and by now I hope you do, as well. There’s really no more effective way for a business to stay in touch with its customers, and thus bring about business change in a constantly evolving world.

Hugo Chavez, the dictator president of Venezuela, agrees. Mr. Chavez turned on his Twitter account less than two weeks ago, and is already has the most-followed account in his country.

People Who Live In Empty Heads Shouldn’t Throw Stones

I can think for myself. So can you. While a lot of what I write here has the potential to be inflammatory in one way or another and while nothing’s off limits, I don’t spend a lot of time being purely political.

Yes, I’ve commented on health care reform, and Barack Obama’s non-connection to ACORN. But there’s always context; health care reform is a business change that I believe everyone in the United States needs badly, and my comments on ACORN and President Obama’s connection to Hookergate was really about the idea of what business change is: I said then and I repeat now that those ACORN community organizers teaching the undercover filmmakers about how to run a successful prostitution business were nevertheless teaching someone how to be in business.

How Important is Twitter / Social Networking … REALLY?

Yesterday I came across an absolutely fascinating article about how much your Twitter Follower Count “matters”. It’s conclusion? Not at all. The article is ten months old, so this is a guy who was way ahead of his time in asking the question, witnessed by his reference to Ashton Kutcher trying to be the first person on Twitter with one million followers (he’s approaching 4.5 million as of today). That rate of increase, by the way, is a business change we could all live with.

Twitter Killing Suggested User List. Not a Real Business Change

Did you hear the one about the CEO who wanted to create business change that would hurt his company?

No, I’m not talking about Miley Cyrus killing her Twitter account. Yesterday, Evan Williams, CEO and founder of Twitter, said that he wants, really, really badly to kill off the “suggested user” feature of Twitter. I say “hooey”.

Make no mistake: Mr. Williams doesn’t want to kill that feature; he just wants it to be of more utility to Twitter (and, I’m happy to say, to users).

Teens: “Twitter Isn’t Safe”

Who’d have thought? Teenagers, the invincible superheroes who also happen to lead us through all new things . . . aren’t using Twitter.

Anecdotally, I can tell you that one of my three sons thinks Twitter is pretty cool, and uses it to tell anyone who’s listening what’s he’s up to. Usually, the information strikes me as not of use to anyone except a friend who might be waiting for him to arrive somewhere.

Or a bad guy. Which is the point.

Virtual VIP Newsletter, May 2009

Virtual VIP Tips

May 2009

PC-VIP Inc./ Virtual VIPBusiness and Computer Care for Those with Better Things To Do

New York City . . . and Your Desktop!

PC-VIP and Virtual VIP LogoWelcome to the May 2009 issue of Virtual VIP Tips. We like to say “hi” about once a month, and I want to say that I’m always here if you need help, too. Read on, and have a great day!

Sincerely,
Jeff Yablon
President & CEO

PC-VIP Inc./Virtual VIP





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