by Jeff Yablon | Nov 8, 2010 | Business Process, Media
If you’ve ever been in an orchard, seen a yummy-looking apple just above your head, picked it, and taken a bite, you may have experienced the problem with doing things the easy way. Low-hanging fruit may be easy to lay your hands on, but that doesn’t make...
by Jeff Yablon | May 10, 2010 | Business Process, Marketing, Media
I’m neither a famous actor/celebrity type nor a dictator (although my kids might argue with the second half of that statement). But I use Twitter, and by now I hope you do, as well. There’s really no more effective way for a business to stay in touch with...
by Jeff Yablon | Feb 11, 2010 | Business Process, Media
I can think for myself. So can you. While a lot of what I write here has the potential to be inflammatory in one way or another and while nothing’s off limits, I don’t spend a lot of time being purely political. Yes, I’ve commented on health care...
by Jeff Yablon | Feb 5, 2010 | Business Process
Yesterday I came across an absolutely fascinating article about how much your Twitter Follower Count “matters”. It’s conclusion? Not at all. The article is ten months old, so this is a guy who was way ahead of his time in asking the question,...
by Jeff Yablon | Oct 21, 2009 | Business Process
Did you hear the one about the CEO who wanted to create business change that would hurt his company? No, I’m not talking about Miley Cyrus killing her Twitter account. Yesterday, Evan Williams, CEO and founder of Twitter, said that he wants, really, really badly...
