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Tag Archives: barnes & noble

Media, Influency, Niche Nook Marketing, and Bad Investments

Posted on February 25, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
Comparing Nook to Kindle? Oh, Never Mind; Barnes and Noble Gives Up on Influency

Comparing Nook to Kindle? Stop. Barnes and Noble Has Given Up on Influency

Less than ten months ago, Microsoft paid $800 million for one-sixth of one part of Barnes and Noble. I told you then that it was a ridiculous valuation, but numbers notwithstanding thought that Microsoft was making a good move buying their way into a new market.

Now, even the “hot market” part of the deal is looking bad. ... READ MORE of Media, Influency, Niche Nook Marketing, and Bad Investments at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (404 words, 1 image, estimated 1:37 mins reading time)

Filed Under: Business Change, Influency, Marketing, Media

Microsoft, Batteries, eReaders, and Stock Valuations

Posted on May 1, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 6 Comments

Yesterday, Microsoft created a joint venture with Barnes & Noble. The new company, named—I’m not kidding—NewCo, will own and operate Nook, the eReader that Barnes and Noble sells to compete with Amazon’s Kindle (there are others, but frankly the eReader wars are already over; Nook and Kindle are the only two combatants that matter).

The fact that Microsoft bought their way into the eReader market isn’t much of a surprise. Microsoft’s been branching out from their declining Windows-and-Office business for a while now, and spending some of their considerable cash hoard getting into alternate markets is a great move. Maybe Microsoft can stave off irrelevancy, after all. Batteries? eReaders? Why not? ... READ MORE of Microsoft, Batteries, eReaders, and Stock Valuations at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (510 words, 1 image, estimated 2:02 mins reading time)

Filed Under: Business Change, Media

eBooks: The Next Frontier for Media Business Change

Posted on April 17, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

The first time I commented here on electronic book publishing, I skewered David Pogue for not understanding it. I’ve known Dave for a long time and have used his name as fodder for quite a few business-meets-technology stories. Sometimes, he likes what I have to say. Other times, not so much.

David Pogue is a good guy, and although he’ll one day have no choice but become his own publisher, a la Louis CK, he’s so successful that he hasn’t yet felt the pinch from the people who make him rich and famous. David Pogue, in short, doesn’t suffer from the same problems that Julien Smith has to contend with. ... READ MORE of eBooks: The Next Frontier for Media Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (382 words, estimated 1:32 mins reading time)

Filed Under: Business Change, Media

eReaders: Kindle, NOOK Make Business Change—Business Chaos

Posted on April 16, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

Nook and Kindle eReaders Compared

A short time after I started using a Droid, I found myself in the middle of a “what’s the real-world impact of the decisions I make?” conversation. I’ve always looked a technology as a means to an end, and while I know about the latest and greatest toys before most people I rarely own them early; I prefer to stay off that bleeding edge. ... READ MORE of eReaders: Kindle, NOOK Make Business Change—Business Chaos at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (508 words, 1 image, estimated 2:02 mins reading time)

Filed Under: Business Change




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