If you’re young, and Brian Williams and Jimmy Fallon tell you to Push It Real Good, I’ll bet you listen. That’s Influency*.
Understanding Influency involves many things, all being pulled, pushed, and poked just the right way. It’s what caused me to wonder aloud, a few years ago, where people get their news.It’s what caused me to point out what Jon Stewart and Glenn Beck have always known: you must get noticed.