I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there.
This morning I’m thinking about Dove soap.Dove, a brand of homegoods-conglomerate Proctor and Gamble’s main competitor, Unilever, is a client of wine-geek-turned-marketing-consultant Gary Vaynerchuk‘s Vaynermedia. And last week Garyvee, as he’s known to his million Twitter followers, advised his client Dove to start playing with a new toy called Vine. Here are the results: