by Jeff Yablon | Apr 6, 2016 | Content, Influency, Marketing
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
by Jeff Yablon | Jan 26, 2015 | Business Process, Content
Have you ever been involved in a conversation and suddenly realized that it wasn’t a conversation at all? You know; there’s this a-ha moment when you realize that whomever you’re speaking “with” is actually speaking at you? I’ve...
by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
by Jeff Yablon | Oct 24, 2013 | Content, Influency
Who do you trust? Have you given any thought to why? I’ll bet it has something to do with engagement. Now, think about this: This week, Fred Wilson, a successful and, odd as this might seem, popular NYC-based Venture Capitalist, put his community on notice that...
by Jeff Yablon | May 22, 2013 | Influency, Marketing
He’s not usually thought of the way Seth Godin is, but Mark Schaefer is one of the best marketing minds around. And this week, just as Godin has, Mr. Schaefer threw out an idea for discussion that we use here. You know what I’m talking about:...
